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Digital Marketing Tips for 2020 – SearchLove London

Welcome back to another episode of Local Search Tuesdays! After the amazing comments we had about last week’s video, we’re super excited to share this week’s episode. Shortly after speaking at Pubcon in Las Vegas last fall, I spoke at SearchLove London. It’s quite an honor to speak at SearchLove, as all the speakers are invited (you can’t apply to speak).


Digital Marketing Tips from Pubcon

Welcome back to another episode of Local Search Tuesdays! This week’s video is a long-awaited treat… A few months ago, I thought it would be awesome to start doing quick interviews with the top digital marketing speakers when I spoke at a conference. I started at Pubcon, and got some awesome tips.

I ended up switching jobs and in the interim, the release of the video got a bit delayed… But now that I’ve got Local Search Tuesdays up and running, we can finally release the video!

Check it out – it’s packed with awesome tips from some of the top digital marketing experts in the world…


Welcome to Local Search Tuesdays

Welcome to the first video in our new weekly series – Local Search Tuesdays. Each week, I’ll be sharing a short 3 to 5 minute video about Local SEO – tactics, news, updates, and such.

In today’s inaugural video, we share a few tips for people who are new to SEO and a list of conferences in the spring where you can see me speak live – and you don’t want to miss next week’s video, where we’ll be sharing digital marketing tips for 2020 from some of the speakers from Pubcon Las Vegas a few months ago.


Local SEO Processes

Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas.

Click on the image below to view, print or download the “Local SEO Processes” presentation:


Top 10 SEO Trends For Google in 2020

2019 was a big year for SEO.

Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.

Even more? 

In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?