SearchLab’s Local SEO Blog

Knowledge bombs to help you learn more about Local Search

A Complete Guide to Local SEO to Boost Your Business’ Success

Are you interested in bringing more local customers through your doors?

If you operate or manage a brick-and-mortar company, you depend on local clients. Building your reputation via the right marketing techniques is also essential for local businesses.

As a small local business, it’s also important to implement local Search Engine Optimization (SEO). Local SEO is your secret to taking advantage of the 3.5 billion Google searches that occur every day.

If used wisely, a local SEO campaign can drive traffic to your website and other online platforms. It can also leverage your online and local reputation, drawing more community members to your doorstep.


Is Your Social Media Making You Sick? Business MinuteClinic #02 [EVENT]

Social Media Sickness Got You Down?

With the breakneck speed of changes in algorithms, social media news and how it impacts the business world how does anyone have enough energy to keep up? Because Social Media, SEO, Paid Searches and Content all rely on each other having a clear view of the ever-changing scene is critical. This will be a panel discussion with plenty of time for Q&A so that you can get what YOUR business needs!


7 Tips on How to Write Better Content

The days of keyword stuffing a website are long gone.

Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.

Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.

No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.

This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.

If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:


4 Ways Marketing Teams Can Build Trust With Clients

Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency.

Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses the right way, without freebies or special treatment.

No matter how good you are at what you do, in order for your business to be truly successful, you have to have one thing: trust.

Trust will make the difference between having customers or clients for life and keeping your business from going under.

Here are 4 ways marking teams can build trust with clients:


Business MinuteClinic – Fast Relief For What’s Ailing Your Business [EVENT]

There are no sick days in business.

Even when there is a part of the business that isn’t healthy or functioning perfectly, the show must go on! But, day after day and month after month, the longer a piece of the business stays broken, or even just functioning at 50%, the rest of the business is impacted until eventually the illness is evident and it must be fixed or risk the inevitable. And if you think this flu season was bad, consider that the majority of businesses die in their first three years.


The SEO Value of Content and Why It’s Important

In order to have continual SEO success, publishing killer content is the best way to build links.

Having unique, relevant content with the intent of ranking for specific keywords will rank your website higher than content that does not satisfy searcher intent.

As much as content and SEO work well together, they can cause Google penalties that are near impossible to recover from if not properly in sync.

The purpose of this blog is to help you understand the value of content that is of high quality, what it means for SEO, and how it can improve your business.


How To Setup A Facebook Business Manager Account (And Why It Matters)

Facebook Business Manager is a more secure way to manage your business on Facebook.

Facebook recommends using a Business Manager account for sharing access to your Facebook Pages, advertising accounts and catalogs.

Business Manager is a free tool designed to help you organize and manage your business. Business Manager accounts are created using your personal Facebook profile (to verify your identity). It’s more secure than using just an email address and password to log in.


Technical SEO Site Analysis Step by Step Guide

Search engine algorithms are changing all the time. Optimizing your content for search engines is more important than ever. In fact, Google searches accounted for 74.54% of all desktop searches in 2017. It’s important to conduct routine SEO site analysis to make sure your content is keeping up with the latest search engine updates and trends.But what is technical SEO site analysis?

How does it differ from on-page SEO? To help make sure your website is performing at peak efficiency, we’ve compiled this guide to technical SEO site analysis.


How To Use Cloudflare To Manage Your DNS

If you’re reading this, we’re probably looking to manage DNS for your site on Cloudflare.

This post will walk you through that process, whichever way you would like us to go about it. First, here are some definitions of terms that might be helpful to know.

Helpful Definitions

Registrar This is the company that you registered your domain name with, such as GoDaddy, Namecheap, Register.com, etc. It’s also used here to refer to their website.