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Google Business Profile tip: Your last action may not have caused your suspension

Google Business Profile June 3, 2025

In this week’s episode, I’m sharing one of the most common pieces of advice that I share on the Google Business Profile Community Forum. If you get suspended for changing something in your GBP, many times that last action wasn’t what caused your suspension. Check out the video for all of the details, especially if […]

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New GBP feature: What’s happening specials callout

Local Search Tuesdays May 27, 2025

In this week’s episode, I’m sharing the news about an exciting new feature that’s been added to bar and restaurant Google Business Profiles. Google has added a new element that’s displayed high in the GBP on mobile called “What’s Happening”, and it’s an awesome way to showcase specials and events. Check out the video for […]

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When the Data Hits Just Right: Google Marketing Live 2025 Recap

PPC Real Talk May 23, 2025

Let’s be honest — in marketing, we live and die by data. We tweak, optimize, pull back, push harder… all based on what the data tells us. When the data is right. Because we’ve all been there: a campaign looks like it’s poppin’ off, clicks galore — but conversions? Crickets. Cue the spiral. But at […]

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AI Max for Search vs Performance Max: The Real Deal from Google Marketing Live 2025

PPC Real Talk May 23, 2025

If you’ve been in PPC long enough, you know Performance Max (PMax) wasn’t the dream campaign for everyone, especially if you’re in lead gen. It promised all-channel reach (Search, Display, YouTube, Discover, Gmail, and Maps), but it came with zero data transparency and minimal control. The kind of setup that made some of us hate […]

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Google Marketing Live 2025: AI, Creators, and the Small Biz Glow-Up

PPC Real Talk May 23, 2025

If you’re a marketer who’s been side-eyeing Google lately, wondering what the AI hype is really going to mean for you, especially if you’re working with local or small businesses, buckle up. Google Marketing Live 2025 just served up an AI-heavy spread—and for once, there’s something on the table for the rest of us, not […]

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How to write better content using reviews

Local Search Tuesdays May 20, 2025

Customers crave an authentic website experience – they don’t care about your marketing BS. I’ve talked about answering customer questions in past episodes, but it’s more than simply answering questions… It’s important that your website experience matches the reality of doing business with you.  In this week’s episode, I explain how you can use your […]

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Helpful tips from the experts at SEO Week NYC

Local Search Tuesdays May 13, 2025

I was lucky enough to be invited to speak at the first-ever SEO Week a few weeks ago, and as always, I took my camera to chat with speakers and experts. I collected some pretty amazing tips for digital marketing, and I’m sharing them with you on today’s episode. VIDEO TRANSCRIPT Wil Reynolds: My one […]

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Greg’s slides: SEO Week

Local Search Tuesdays May 6, 2025

I’m back with another episode of Local Search Tuesdays. I was just in New York for SEO Week, which was an absolute hit! While I was there, I delivered a literal eye-popping presentation (yes, portions were in 3D). So today, I’m bringing you my epic presentation from SEO Week in New York! Video Transcript Welcome […]

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Local SEO news: Google removing school reviews

Local Search Tuesdays April 30, 2025

This week on Local Search Tuesdays, I’m diving into why reviews are going away from school profiles, what it means for the rest of us, and what schools can do with the existing reviews.Enter your text here… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’ve got some important news […]

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Helpful Tips From The Experts At Brighton SEO

Local Search Tuesdays April 22, 2025

I had the incredible opportunity to head back to BrightonSEO, and while I was there, I connected with some of the brightest minds in the industry. This week, they’re sharing their top tips — packed with insights, strategies, and advice you won’t want to miss! VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

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PPC for every budget how small businesses can compete with big brands

PPC Advertising April 16, 2025

You run a cozy coffee shop, and your espresso is miles better than the big chains. But when someone searches for “best coffee near me,” guess whose ad shows up first? Big brands with deep pockets. The good news? With the right PPC strategy—and a little AI—you can level the playing field. Prioritize What Matters […]

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Greg’s slides from Brighton SEO: Tips for Google Sheets

Local Search Tuesdays April 15, 2025

This week on Local Search Tuesdays, I’m bringing you a flippin’ sweet episode packed with some of my favorite Google Sheets tips — straight from my recent presentation from Brighton SEO. I know, I know… spreadsheets aren’t exactly thrilling. But these tips will save you so much time and make your SEO life way easier. […]

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