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AI is changing digital marketing: How to shift your strategy

Local Search Tuesdays July 1, 2025

In this week’s episode of Local Search Tuesdays, I dive into how AI is rapidly reshaping the world of digital marketing. From the days of losing keyword data in Google Analytics to the rise of AI-driven search and query fan-out, the way we track visibility and conversions is evolving fast. I break down what this […]

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2,500+ Car dealer GBPs were deleted: What happened and what to do next

Local Search Tuesdays June 24, 2025

In this week’s episode, I dig into the mass deletion of over 2,500 Google Business Profiles for car dealerships. For dealers who were affected, I share an update from Google and next steps based on what happened after you were deleted. Check out the full video for all the details – and make sure you […]

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Digital marketing tips: SEOonthebeach

Local Search Tuesdays June 17, 2025

I spent the first week of June on the beach in Spain for the amazing SEOnthebeach conference. If you ever get a chance, you should definitely go. It’s a really fun event and the speakers shared incredible presentations. As always, I grabbed my camera and microphone and asked the speakers and experts for tips to […]

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Greg’s Local SEO slides from SEOonthebeach

Local Search Tuesdays June 10, 2025

In this week’s episode, I’m sharing the slides from my recent presentation at the SEOnthebeach conference in Spain. It was a ridiculously fun conference, literally held on the beach, and while I only had 20 minutes to present, I still rocked an awesome presentation about using a customized Local SEO audit to close more customers. […]

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Google Business Profile tip: Your last action may not have caused your suspension

Google Business Profile June 3, 2025

In this week’s episode, I’m sharing one of the most common pieces of advice that I share on the Google Business Profile Community Forum. If you get suspended for changing something in your GBP, many times that last action wasn’t what caused your suspension. Check out the video for all of the details, especially if […]

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New GBP feature: What’s happening specials callout

Local Search Tuesdays May 27, 2025

In this week’s episode, I’m sharing the news about an exciting new feature that’s been added to bar and restaurant Google Business Profiles. Google has added a new element that’s displayed high in the GBP on mobile called “What’s Happening”, and it’s an awesome way to showcase specials and events. Check out the video for […]

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When the Data Hits Just Right: Google Marketing Live 2025 Recap

PPC Real Talk May 23, 2025

Let’s be honest — in marketing, we live and die by data. We tweak, optimize, pull back, push harder… all based on what the data tells us. When the data is right. Because we’ve all been there: a campaign looks like it’s poppin’ off, clicks galore — but conversions? Crickets. Cue the spiral. But at […]

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AI Max for Search vs Performance Max: The Real Deal from Google Marketing Live 2025

PPC Real Talk May 23, 2025

If you’ve been in PPC long enough, you know Performance Max (PMax) wasn’t the dream campaign for everyone, especially if you’re in lead gen. It promised all-channel reach (Search, Display, YouTube, Discover, Gmail, and Maps), but it came with zero data transparency and minimal control. The kind of setup that made some of us hate […]

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Google Marketing Live 2025: AI, Creators, and the Small Biz Glow-Up

PPC Real Talk May 23, 2025

If you’re a marketer who’s been side-eyeing Google lately, wondering what the AI hype is really going to mean for you, especially if you’re working with local or small businesses, buckle up. Google Marketing Live 2025 just served up an AI-heavy spread—and for once, there’s something on the table for the rest of us, not […]

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How to write better content using reviews

Local Search Tuesdays May 20, 2025

Customers crave an authentic website experience – they don’t care about your marketing BS. I’ve talked about answering customer questions in past episodes, but it’s more than simply answering questions… It’s important that your website experience matches the reality of doing business with you.  In this week’s episode, I explain how you can use your […]

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Helpful tips from the experts at SEO Week NYC

Local Search Tuesdays May 13, 2025

I was lucky enough to be invited to speak at the first-ever SEO Week a few weeks ago, and as always, I took my camera to chat with speakers and experts. I collected some pretty amazing tips for digital marketing, and I’m sharing them with you on today’s episode. VIDEO TRANSCRIPT Wil Reynolds: My one […]

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Greg’s slides: SEO Week

Local Search Tuesdays May 6, 2025

I’m back with another episode of Local Search Tuesdays. I was just in New York for SEO Week, which was an absolute hit! While I was there, I delivered a literal eye-popping presentation (yes, portions were in 3D). So today, I’m bringing you my epic presentation from SEO Week in New York! Video Transcript Welcome […]

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