SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

Greg’s Automotive SEO slides from TIADA

In this week’s episode, I share my entire presentation from the Texas IADA conference last week. While it’s focused on used car dealerships, it’s beneficial info for any dealership – or really, any local business. Learn about website content and optimization, link building, customer reviews, and Google Business Profile optimization.

Suds & Search 170 | Lisa Schneider

My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places.

Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch.

Suds and Search 169 | Els Aerts, cofounder of AGConsult

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult.

Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel.

Greg’s Local SEO presentation from MNsearch Summit

In this week’s episode, I’m sharing a recording of my entire presentation from MNsearch Summit last month. Learn advanced Local SEO tactics to help you gain better visibility in local search results. I cover website content, optimization, link building, reviews, and Google Business Profiles.

Suds and Search 168 | Jeremy Vest, founder of Creator Unlock

My guest on this week’s episode of Suds & Search is Jeremy Vest, Founder of Creator Unlock. Jeremy is a veteran digital marketer, serial entrepreneur, and frequent conference presenter. You might’ve heard Jeremy present at LocalU, VidSummit, Vidcon, and Social Media Marketing World. He also founded the popular conference Video Marketing World.

What does Jeremy do exactly? He teaches business owners and thought leader how to dominate their niche using video. And the results are hard to believe. His clients have earned billions of views on tik tok, youtube, and other video platforms.

Suds & Search 167 | Luke Carthy, eCommerce and CRO consultant

My guest on this week’s episode of Suds & Search is Luke Carthy. Luke is an in-demand conference presenter, a must-read blogger, and one of the leading experts in the world on eCommerce SEO and CRO.

I spoke to Luke shortly after his presentation at YoastCon about GA4. I struggle to think of a topic that stirs up emotions quite like GA4. Digital marketers have been frustrated, they’ve been confused, some have been in denial, but the time has finally come. Universal Analytics is no more as of July 1.