SearchLab’s Blog of Awesomeness

Customers crave an authentic website experience - they don’t care about your marketing BS. I’ve talked about answering customer questions in past episodes, but it’s more than simply answering questions… It’s important that your website experience matches the reality of doing business with you. 

In this week’s episode, I explain how you can use your customer reviews to write better content on your site. Using the same phrases that customers use to describe your business is much more authentic than using marketing jargon and fluff - so check out the episode to learn what to do!

I was lucky enough to be invited to speak at the first-ever SEO Week a few weeks ago, and as always, I took my camera to chat with speakers and experts. I collected some pretty amazing tips for digital marketing, and I’m sharing them with you on today’s episode.

I’m back with another episode of Local Search Tuesdays. I was just in New York for SEO Week, which was an absolute hit! While I was there, I delivered a literal eye-popping presentation (yes, portions were in 3D). So today, I’m bringing you my epic presentation from SEO Week in New York!

This week on Local Search Tuesdays, I'm diving into why reviews are going away from school profiles, what it means for the rest of us, and what schools can do with the existing reviews.Enter your text here...

I had the incredible opportunity to head back to BrightonSEO, and while I was there, I connected with some of the brightest minds in the industry. This week, they’re sharing their top tips — packed with insights, strategies, and advice you won’t want to miss!

In this episode I'm sharing some of the absolute best takeaways from SMX Munich. I just got back from the conference, and I couldn’t wait to break down the expert tips and cutting-edge strategies I picked up—everything from local SEO quick wins to advanced PPC insights that can seriously move the needle for your business or clients.

I recently flew to Germany to present on Local SEO at SMX Munich, sharing expert strategies to help businesses dominate local search results. In this presentation, I will dive into key tactics like optimizing Google My Business, using local keywords and leveraging customer reviews to improve visibility. Sit back and relax, and get ready to learn something.