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SEO Myth-Busting: AI Can’t Do SEO

Local Search Tuesdays October 14, 2025

I’m calling out a costly mistake I see everywhere: companies firing their SEO teams and replacing them with ChatGPT. In this episode, I explain why AI can’t do SEO despite what gurus claim. These tools are pattern predictors, not thinkers – and research shows they fail up to 65% of tasks. You still need human […]

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2025 GBP Study for Automotive: Ranking Comparison

Local Search Tuesdays October 7, 2025

I’m back with another episode of Local Search Tuesdays, and this week we’re diving even deeper into the 2025 GBP Study for automotive. I’m breaking down the differences between dealerships ranking number one and those sitting at number ten, and the results are seriously eye-opening. Watch now to see what top-performing dealers are doing differently […]

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2025 GBP Study for Automotive: Industry Averages

Local Search Tuesdays September 30, 2025

I’m back again and still unpacking the massive 2025 GBP Study for Car Dealers. This week, I’m focusing on the industry averages we uncovered across profiles, websites, and reviews. The data shows where most dealerships stand and what they could be doing better. Check out the episode for the highlights, then dive into the full […]

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4.3 Average review rating

Your Review Strategy Can Make or Break Your Visibility

Best Practices September 25, 2025
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Coming Thursday: 2025 GBP study for automotive

Local Search Tuesdays September 23, 2025

This week I’m keeping it short and sweet because something huge is about to drop. On Thursday we are unveiling the 2025 edition of our Automotive Google Business Profile Study, the largest SEO research project in the car dealer world. We dug into more than 2,200 dealership profiles and analyzed over 150 data points to […]

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SearchLab Wins Another 2025 US Search Award 🎉

Digital Marketing September 18, 2025
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Stop Copy-Pasting Your PPC Strategy Across Platforms It’s Not Going to Work

Stop Copy-Pasting Your PPC Strategy Across Platforms: It’s Not Going to Work

PPC Real Talk September 17, 2025

Let’s have an honest conversation about something I’ve seen over and over again in this industry — and if you manage PPC accounts across multiple platforms, you’ve probably seen it too: “Just because it works on Google doesn’t mean it’ll work on Bing. Or Meta. Or anywhere else.” It sounds obvious, but it happens all […]

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Tips for Local SEO: LocalU in Nashville

Local Search Tuesdays September 16, 2025

I just got back from fantastic trip LocalU in Nashville, where I asked some of the smartest local search experts to share their best quick tips. In this episode of Local Search Tuesdays, I’m bringing you the highlights so you can pick up a few new tricks to improve your digital marketing. Check it out! […]

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Coming soon 2025 Automotive GBP study

Local Search Tuesdays September 9, 2025

In this episode of Local Search Tuesdays, I’m giving you a quick preview of something big we’re about to release: the 2025 Google Business Profile study for car dealers. On September 25th, we’ll be publishing the largest automotive SEO study ever done. We looked at thousands of dealer profiles across 20 major cities and analyzed […]

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Shift from link building to mention building

Local Search Tuesdays September 2, 2025

This week on Local Search Tuesdays, I’m sharing a tip to help you prepare for the future of AI search. While AI search hasn’t hit local yet, it’s coming, and the big shift will be moving from link building to mention building. Mentions of your business on other sites seem to matter more than links […]

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GBP Categories for car dealer sales profiles

Local Search Tuesdays August 26, 2025

This week on Local Search Tuesdays, I’m breaking down the right way for car dealers to choose Google Business Profile categories. Your primary category is the top local ranking factor, but too many dealerships are getting it wrong. Our latest research found 121 different categories in use, and a lot of them don’t belong on […]

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“Failing” in PPC? Good. That Means You’re Playing the Game.

PPC Real Talk August 25, 2025

Picture this: You’re a football coach. It’s game day—first quarter. Your quarterback throws one bad pass — slightly off, maybe too much juice. And you’re like, “Welp, that’s it. Bench him. Let’s forfeit. Football doesn’t work.” Sounds ridiculous. Welcome to how some people treat PPC testing. What We Call “Failure” Is Usually Just… First Quarter […]

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