SearchLab’s Local SEO Blog

Knowledge bombs to help you learn more about Local Search

Digital Marketing Tips from Pubcon

Welcome back to another episode of Local Search Tuesdays! This week’s video is a long-awaited treat… A few months ago, I thought it would be awesome to start doing quick interviews with the top digital marketing speakers when I spoke at a conference. I started at Pubcon, and got some awesome tips.

I ended up switching jobs and in the interim, the release of the video got a bit delayed… But now that I’ve got Local Search Tuesdays up and running, we can finally release the video!

Check it out – it’s packed with awesome tips from some of the top digital marketing experts in the world…


Welcome to Local Search Tuesdays

Welcome to the first video in our new weekly series – Local Search Tuesdays. Each week, I’ll be sharing a short 3 to 5 minute video about Local SEO – tactics, news, updates, and such.

In today’s inaugural video, we share a few tips for people who are new to SEO and a list of conferences in the spring where you can see me speak live – and you don’t want to miss next week’s video, where we’ll be sharing digital marketing tips for 2020 from some of the speakers from Pubcon Las Vegas a few months ago.


Local SEO Processes

Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas.

Click on the image below to view, print or download the “Local SEO Processes” presentation:


Top 10 SEO Trends For Google in 2020

2019’s been a big year for SEO.

Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.

Even more? 

In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?


Suds and Search 003 | Kyle Akerman at Twisted Hippo Brewing

On this episode of Suds and Search, I’m joined by my friend Kyle Akerman. Kyle is a well-respected Analytics expert who helps businesses and agencies to truly understand their data. I love this topic! Analytics is really where the rubber meets the road in digital marketing.


SearchLab Client Survey Results and Improved Reporting

In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting.

We are grateful for the responses and excited about some changes that will be coming to future reports.

We Are Addressing Two Specific Areas

  1. The previous reports included many graphs and charts, which were hard for many of our clients to understand. There was not enough of a description of what we were measuring and how it benefits the client.For instance, one survey respondent said, “I really think a brief key that would identify what your acronyms mean [would be beneficial]. A clear statement at the start of each segment area explaining why it is important and exactly what it is measuring would be a huge help.”
  2. Clients expressed a desire for greater transparency in our reporting, including reports containing wording that explains specifically what was done in the prior month, how the campaign has improved and what challenges we are facing.