Local Search Tuesdays

Greg’s SEO Presentation: Too Extreme for NADA

January 31, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.

So this year, we set up a classroom section at the back of our booth, and he did a presentation anyway. He shared some awesome new data from SEO audits of almost 700 dealership websites, so there’s new stuff he’s never talked about before.

This week’s episode is a bit longer than usual, but we’re gonna try to get through it quickly… So here we go!

Come See SearchLab at NADA in Dallas

January 24, 2023 Greg Gifford Digital Marketing, Local Business Events, Local Search Tuesdays

This week’s episode of Local Search Tuesdays is short since we’re prepping for the National Auto Dealers Association conference in Dallas this weekend. In fact, that’s what this week’s episode is all about!

NADA is the largest conference for car dealers each year, and we’re super excited to let you know what’s going on with SearchLab at the event. We’ll be at booth 5515 with a bunch of the team in tow, and we’ll have a magician at the booth performing sleight-of-hand tricks all weekend – because digital marketing isn’t magic… it’s science.

Greg didn’t get picked to speak this year, so instead, we’ve got a classroom setup at the back of our booth, and he’ll be presenting his SEO presentation that was too extreme for NADA. Make sure you stop by and catch it, or save a spot now! He’s sharing some new info we’ve never talked about before, including data from SEO audits on almost 700 dealership websites.

Mark Irvine, our Director of Paid Media, will also be presenting a PPC-focused session several times at the booth, so you’ll want to check him out as well.

Greg is participating in the live pitch competition on Friday as well. Everyone in the competition gets 2 minutes to talk about their product. Y’all know Greg, so obviously his 2 minutes is going to be a blast to watch. Make sure you’re at the live stage at 10am on Friday!

We’ve got some killer show specials too. There’s still time to pre-book a time to stop by for a demo, and if you show up for the demo, you’ll get a crisp $100 bill. If you end up signing up with SearchLab at the conference, we’ll give you $500 bucks cash… on the spot!

Most importantly, we’ll have everyone there to answer your questions or just chat – so if you’re coming to Dallas this weekend, make sure you come by the booth and say hi!

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Why It’s Important to Have a Local SEO Content Plan

January 17, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

We’ve mentioned it countless times in this video series and probably every time Greg has spoken at a conference for over 10 years – the most important element of any SEO strategy is the content on your site.

At a simple level, if you want to show up as a search result when someone in your local area types in a particular keyword phrase in Google, you’ve got to have a page of content about that concept on your website.

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How Long Does SEO Take?

January 10, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode of Local Search Tuesdays, we’re going to answer one of the most common questions in SEO: “How long does SEO take?”

Last week we were in Orlando for our annual leadership retreat, and while we had an awesome time at our Disney team building day, we did spend a bit of time waiting in lines. We tried to ride as many rides as we could in one day, and that time sensitivity sparked the idea for this week’s video.

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Which Video Equipment Do We Use?

January 3, 2023 Greg Gifford Local Search Tuesdays

On this week’s episode of Local Search Tuesdays, we’re giving you a little peek behind the scenes as we answer one of the most common questions we hear about this show: “What equipment do you use?”.

We always get questions about our weekly videos and how we shoot them, but there were significantly more people asking over the last 3 or 4 months. So to kick off 2023’s episodes, we thought we’d show you!

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8 Movies to Watch this Christmas

December 20, 2022 Greg Gifford Local Search Tuesdays

This week, on a special holiday episode of Local Search Tuesdays, we’re sharing Greg’s list of movies he’s most excited about this holiday season.

If you’ve been watching this series for long, you know how obsessed he is with movies, and it’s a Halloween and Christmas tradition to share a list of awesome movies to watch. So this year, we’re sharing his list of the eight movies he’s most excited to watch in theaters over the holiday break. Check out this week’s episode to see which movies made the cut!

Greg’s SEO Slides: Modern Retailing Conference

December 6, 2022 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization

On this week’s Local Search Tuesdays, we’ve got another awesome presentation to share. A few weeks ago, Greg was down in Fort Lauderdale at the Modern Retailing Conference, and since it was such a popular presentation, we wanted to share it with you here. It’s about half an hour long, so kick back and get comfortable!