Our business is flanked by two microbreweries, literally.
When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago.
Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must close their doors to dine-in customers from the end of business Monday, March 15 through March 30, due to concerns about the spread of COVID-19.
The first thing we thought was selfish, as in… “There goes 15 happy hours.”
But then we began to wonder about the microbrewery businesses. Can they survive being shuttered for 15 days? What happens if the Governor’s order is extended beyond 15 days?
Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas.
Click on the image below to view, print or download the “Local SEO Processes” presentation:
2019 was a big year for SEO.
Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.
In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?
In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting.
We are grateful for the responses and excited about some changes that will be coming to future reports.
We Are Addressing Two Specific Areas
- The previous reports included many graphs and charts, which were hard for many of our clients to understand. There was not enough of a description of what we were measuring and how it benefits the client.For instance, one survey respondent said, “I really think a brief key that would identify what your acronyms mean [would be beneficial]. A clear statement at the start of each segment area explaining why it is important and exactly what it is measuring would be a huge help.”
- Clients expressed a desire for greater transparency in our reporting, including reports containing wording that explains specifically what was done in the prior month, how the campaign has improved and what challenges we are facing.
When Was Your Last Website Checkup?
A high performing business website can be the difference between thriving and barely getting by.
For small business owners, the stress of managing payroll, working with customers and day-to-day stresses that come from running a business leaves little time for a website checkup.
Creating a scalable business is much more than just getting it off the ground.
No matter where your entrepreneurial journey began, there are some fundamental pieces that can be the determinate between having a thriving business, or a very expensive and low paying job.
So often business owners begin their journey with powerful visions for how to apply their skill, trade or product to a growing market and are so quickly overwhelmed with the deadly three:
Creating ROI in your Digital Marketing process is more than just getting the clicks.
This complicated equation needs to add the right amounts of SEO, Customer Experience, Brand Congruity and Sales Process.
Sound overwhelming? It can be, especially if you don’t have a strictly ‘click to buy’ product or service.Join 4 industry leaders as they shed light on how these critical components of your marketing/sales process impact your revenue and how you can maximize their impact for more sales!
Social Media Sickness Got You Down?
With the breakneck speed of changes in algorithms, social media news and how it impacts the business world how does anyone have enough energy to keep up? Because Social Media, SEO, Paid Searches and Content all rely on each other having a clear view of the ever-changing scene is critical. This will be a panel discussion with plenty of time for Q&A so that you can get what YOUR business needs!
Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency.
Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses the right way, without freebies or special treatment.
No matter how good you are at what you do, in order for your business to be truly successful, you have to have one thing: trust.
Trust will make the difference between having customers or clients for life and keeping your business from going under.
Here are 4 ways marking teams can build trust with clients:
There are no sick days in business.
Even when there is a part of the business that isn’t healthy or functioning perfectly, the show must go on! But, day after day and month after month, the longer a piece of the business stays broken, or even just functioning at 50%, the rest of the business is impacted until eventually the illness is evident and it must be fixed or risk the inevitable. And if you think this flu season was bad, consider that the majority of businesses die in their first three years.