Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for

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Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now. The following is a guide to help you develop a

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Our business is flanked by two microbreweries, literally. When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago. Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must

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Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas. Click on the image below to view, print or download the “Local SEO Processes” presentation:

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2019 was a big year for SEO. Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results. Even more?  In late 2019, Google released BERT, or the

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In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting. We are grateful for the responses and excited about some changes that will be coming to future reports. We Are Addressing Two Specific Areas The previous reports included many graphs and charts,

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When Was Your Last Website Checkup? A high performing business website can be the difference between thriving and barely getting by. For small business owners, the stress of managing payroll, working with customers and day-to-day stresses that come from running a business leaves little time for a website checkup.

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Creating a scalable business is much more than just getting it off the ground. No matter where your entrepreneurial journey began, there are some fundamental pieces that can be the determinate between having a thriving business, or a very expensive and low paying job. So often business owners begin their journey with powerful visions for

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Creating ROI in your Digital Marketing process is more than just getting the clicks. This complicated equation needs to add the right amounts of SEO, Customer Experience, Brand Congruity and Sales Process. Sound overwhelming? It can be, especially if you don’t have a strictly ‘click to buy’ product or service.Join 4 industry leaders as they

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Social Media Sickness Got You Down? With the breakneck speed of changes in algorithms, social media news and how it impacts the business world how does anyone have enough energy to keep up? Because Social Media, SEO, Paid Searches and Content all rely on each other having a clear view of the ever-changing scene is

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