Tim Dini is the Director of Operations at SearchLab. He is the leader of the daily operations of the company ensuring that the business is productive, well coordinated and efficient. He is responsible for a wide variety of processes and operational activities.
Tim comes from a 32 year background in the home improvement industry and brings his personal helpfulness to both internal SearchLab team members and to the company's valuable clients.
Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now.
The following is a guide to help you develop a 2021 online marketing strategy to get your business found in more searches.
1. Develop Content That’s Rich and Fresh
Content is still just as important as it’s ever been if you want to rank in search engines. However, it’s all about the quality over the quantity of content and keywords. Google appreciates readable content that people find easy to digest. It won’t matter how many keywords you add or the number of H tags, links, images, and videos you embed within – Google won’t reward old-school Search Engine Optimization (SEO) practices.
Keywords are still important, but they aren’t the basis for your content the way they used to be. First and foremost, write for readers, not Google. If you can write engaging content that people actively read and are willing to share, this could signal to Google that the content is worth ranking over competitors.
Our business is flanked by two microbreweries, literally.
When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago.
Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must close their doors to dine-in customers from the end of business Monday, March 15 through March 30, due to concerns about the spread of COVID-19.
The first thing we thought was selfish, as in… “There goes 15 happy hours.”
But then we began to wonder about the microbrewery businesses. Can they survive being shuttered for 15 days? What happens if the Governor’s order is extended beyond 15 days?
Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.
In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?
In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting.
We are grateful for the responses and excited about some changes that will be coming to future reports.
We Are Addressing Two Specific Areas
The previous reports included many graphs and charts, which were hard for many of our clients to understand. There was not enough of a description of what we were measuring and how it benefits the client.For instance, one survey respondent said, “I really think a brief key that would identify what your acronyms mean [would be beneficial]. A clear statement at the start of each segment area explaining why it is important and exactly what it is measuring would be a huge help.”
Clients expressed a desire for greater transparency in our reporting, including reports containing wording that explains specifically what was done in the prior month, how the campaign has improved and what challenges we are facing.
Creating ROI in your Digital Marketing process is more than just getting the clicks.
This complicated equation needs to add the right amounts of SEO, Customer Experience, Brand Congruity and Sales Process.
Sound overwhelming? It can be, especially if you don’t have a strictly ‘click to buy’ product or service.Join 4 industry leaders as they shed light on how these critical components of your marketing/sales process impact your revenue and how you can maximize their impact for more sales!
With the breakneck speed of changes in algorithms, social media news and how it impacts the business world how does anyone have enough energy to keep up? Because Social Media, SEO, Paid Searches and Content all rely on each other having a clear view of the ever-changing scene is critical. This will be a panel discussion with plenty of time for Q&A so that you can get what YOUR business needs!
Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency.
Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses the right way, without freebies or special treatment.
No matter how good you are at what you do, in order for your business to be truly successful, you have to have one thing: trust.
Trust will make the difference between having customers or clients for life and keeping your business from going under.
Here are 4 ways marking teams can build trust with clients: