In this week’s episode, I share tips for optimizing the Questions and Answers section of your Google My Business profile. By pre-loading questions, answering them, and keeping your answers upvoted to be displayed as primary answers, you can rock a much better user experience on your GMB profile – and capture more local customers.
Google My Business
In this week’s episode, I finish my series on signals that influence Local SEO with a segment on Google My Business. Arguably the most important element in your Local SEO strategy, Google My Business is often overlooked by local businesses. Watch and learn which elements have the most influence over your visibility in searches, and learn how to optimize the most important elements.
Also available as a Podcast:
My guest on this episode of Suds & Search is Jason Brown, an expert Local SEO, and Google My Business Gold Level Product Expert. Jason has a wide breadth of SEO knowledge but what he really loves to do is fight spam.
Spam has been a major issue in SEO from the very beginning. Over the course of my thirteen-year career, Google has cleaned up many of the most common tactics but local businesses still grapple with an astonishing level of spam especially in the map pack.
Spam fighters like Jason Brown act as consumer vigilantes fighting spam on behalf of legitimate local businesses. I start our conversation by asking Jason about the different ways that spammers are attempting to take advantage of vulnerabilities in Google’s local algorithm.
In many cases, this activity isn’t merely a matter of bad customer experience; it’s actually fraudulent. We talk about why Google hasn’t been able to do more to fight spam and how other third-parties like the better business bureau are involved.
Jason presents at numerous industry conferences including LocalU, Local Search Summit, and Pubcon. He is a columnist for SEMrush and regularly appears in BrightLocal webinars. He is a sought after subject matter expert for national and local news pieces on local spam. If you like this interview, I highly recommend that you follow Jason on Twitter.
Grab a beer and join me for a conversation with one of the top Local spam fighters in the world. We’ll talk about why local Spam is so prevalent, how small businesses can fight back, and the time he found a lawyer who had a listing in the middle of the ocean.
On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for why you should keep the page on your site anyway.
In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to these “bogus” bad reviews that we all hate.
In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details…
In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick that you can use to guide customers in the right direction.
In this week’s episode, I’m sharing research that shows that you actually don’t want a perfect 5.0 review score on Google. Many studies have been done to show that a few bad reviews actually help you attract more customers. Check out the video for all the details!
In this week’s episode, I share the details about a study that was released last week by Whitespark, a Local SEO tool company, about how auto dealers use GMB and its various features. Check out the video – you’ll be shocked at how many dealers aren’t fully utilizing Google My Business!
In this week’s episode, we’re talking about reviews again. The easiest way to get more reviews is to ask every customer for a review – and then make it easy for them to leave a review. Watch and learn more, including specific tips for how to follow up that boost your chances of getting more reviews.