In this week’s video, I share some easy-to-understand examples that help clear up the confusion around Google My Business impressions. Learn what the different impression types actually mean and when they’ll be counted – watch the video for all the details!
Google My Business
In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video for insight into what this means for Local SEO…
In this week’s video, I share everything you need to know about SEO in less than 2 minutes! There’s no trick – yes, there’s a ton to learn… but if you watch, you’ll see how I’m not lying, and can actually tell you everything you need to know in less than two minutes!
Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now.
The following is a guide to help you develop a 2021 online marketing strategy to get your business found in more searches.
1. Develop Content That’s Rich and Fresh
Content is still just as important as it’s ever been if you want to rank in search engines. However, it’s all about the quality over the quantity of content and keywords. Google appreciates readable content that people find easy to digest. It won’t matter how many keywords you add or the number of H tags, links, images, and videos you embed within – Google won’t reward old-school Search Engine Optimization (SEO) practices.
Keywords are still important, but they aren’t the basis for your content the way they used to be. First and foremost, write for readers, not Google. If you can write engaging content that people actively read and are willing to share, this could signal to Google that the content is worth ranking over competitors.
Also available as a Podcast:
My guest on this episode of Suds & Search is Joy Hawkins. Joy is the Owner and Founder of Sterling Sky. She is one of, if not the, most recognizable Local SEO personalities in the world. It’s hard for me to think of anything in Local SEO that Joy isn’t at least somewhat involved in.
She has spoken at every major Local SEO conference… most of them multiple times. A shortlist of places you might’ve heard Joy present includes Mozcon Local, SMX, Pubcon, and Whitespark’s Local Search Summit.
In this week’s video, I’m sharing an update about another video. Just a few weeks ago, Moz released an episode of its highly popular Whiteboard Friday series, and I was the host! I rocked a killer whiteboard and talked all about Google Posts and how to use them to help your business stand out from competitors. And for all the people out there who thought I cheated and used a Photoshopped background and a green screen, I show proof it was a real whiteboard…
Also available as a Podcast:
George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential books. His first is titled, A Car Dealer’s Guide to Google My Business which explores all the unique opportunities for car dealerships within Google My Business. Just before this episode launched, George released his second book, A Car Dealer’s Guide to Digital Marketing.
In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses to decide which sites to show at the top of local search results.
I am excited to announce that Hannah Borchik is the newest member of the fast-growing SEO team at SearchLab. Hannah is an extremely accomplished Local SEO with over six years of experience, and today is her first day as our new Director of SEO. During the hiring process, her deep understanding of SEO, a proven track record of managerial-level success, and her sterling reputation within the SEO community made her the obvious choice to lead SearchLab’s SEO team.
Hannah is a Google My Business Product Expert and a Google Maps Product Expert. Only a small group of highly respected industry experts are included in the Product Expert program. As a PE, Hannah volunteers time to answer questions from users who are experiencing problems or bugs. Hannah and other PEs often hear about bugs and problems – and even new updates – before the rest of us mortals in the general public.
Hannah has held multiple leadership-level positions in the past. She is considered one of the leading SEO experts in the healthcare space, having overseen numerous projects for some of the largest and most complex hospital and healthcare groups in the country.
In her role at SearchLab, Hannah will operate as our SEO program leader. She is responsible for helping our SEO team reach their full potential through support and mentorship. She will work closely with Greg Gifford, Vice President of Search, to identify areas for improvements and lead ongoing training across the entire department. She will oversee professional development, optimize, manage, and maintain internal processes, and improve the overall effectiveness of our Local SEO service offering.
SearchLab is excited to add this industry leader to our rapidly growing team of digital marketers. Our clients will benefit from Hannah’s deep knowledge and impressive leadership abilities, and our team will flourish under her expert leadership.
Also available as a Podcast:
My guest on this episode of Suds & Search is Dana DiTomaso, co-founder of Kick Point Digital. I’ve been a fan of Dana’s for a really, really long time. In an industry with a lot of really smart digital marketers, Dana stands out.