Google My Business

Just Released: BrightLocal Consumer Review Study 2022

Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well.

BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If you do any sort of marketing at all, you should check the report out – but if you do Local SEO, it should be required reading.


Greg’s SEO Slides: Digital Dealer Las Vegas Part 2

Last week on Local Search Tuesdays, we shared the first half of Greg’s presentation from Digital Dealer Vegas, so we’re back to share the second half on this week’s episode. It’s about a half-hour long, so kick back, and get ready for the conclusion to The Michael Myers Guide to Killing Your Competition with Automotive SEO!


Greg’s SEO Slides from Digital Dealer Tampa (part two)

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing the second half of Greg’s presentation from Digital Dealer in Tampa.

In case you missed last week’s episode, this is the second half of his epic 2-hour double-session on SEO at Digital Dealer. It’s about 45 minutes of content, so kick back and get comfortable…


Greg’s SEO Slides from Digital Dealer Tampa (part one)

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from last week’s Digital Dealer conference in Tampa, where he presented an epic 2 hour double-session on SEO. We’re sharing the first half of his presentation, and it’s about 45 minutes of content, so get ready for the firehose of awesomeness!


Greg’s Local SEO Presentation from David Kain’s Conference

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from the recent Kain Automotive conference in Lexington, Kentucky.

A few weeks back, Greg got to head back to Lexington for one of our favorite automotive events of the year – David Kain’s clients and friends workshop. It’s always a killer conference, but this time he really upped the bar. The first night, we got to tour the Castle and Key bourbon distillery, and the second afternoon we got to head out to the horse races.

But also, there were some amazing conference presentations, and as always, we wanted to share Greg’s here in this week’s video…
So here we go – it’s about half an hour, but it’s packed with a ton of awesome tips, so enjoy!


Greg’s GBP Slides from SMX Munich

Welcome back to another episode of Local Search Tuesdays! This week, we’ve got another awesome presentation to share with you.

Yeah, we’ve had a lot of “slide episodes” lately – but it’s been the busy spring conference season, so… A few weeks ago, we shared the slides from Greg’s keynote at SMX Munich, one of the biggest digital marketing conferences in Europe. He also presented a regular session, and this one was all about Google Business Profile optimization. It’s about half an hour long, but it’s packed with awesome tips, so check it out!


Suds and Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

Also available as a Podcast:

Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.

Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.

He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.

For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.

What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.

Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?

It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.

Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.


Greg’s SEO Presentation from Brighton SEO


This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…

So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!


Greg’s SEO presentation from SMX

On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!