Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well.
BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If you do any sort of marketing at all, you should check the report out – but if you do Local SEO, it should be required reading.
Last week on Local Search Tuesdays, we shared the first half of Greg’s presentation from Digital Dealer Vegas, so we’re back to share the second half on this week’s episode. It’s about a half-hour long, so kick back, and get ready for the conclusion to The Michael Myers Guide to Killing Your Competition with Automotive SEO!
Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing the second half of Greg’s presentation from Digital Dealer in Tampa.
In case you missed last week’s episode, this is the second half of his epic 2-hour double-session on SEO at Digital Dealer. It’s about 45 minutes of content, so kick back and get comfortable…
Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from last week’s Digital Dealer conference in Tampa, where he presented an epic 2 hour double-session on SEO. We’re sharing the first half of his presentation, and it’s about 45 minutes of content, so get ready for the firehose of awesomeness!
Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from the recent Kain Automotive conference in Lexington, Kentucky.
A few weeks back, Greg got to head back to Lexington for one of our favorite automotive events of the year – David Kain’s clients and friends workshop. It’s always a killer conference, but this time he really upped the bar. The first night, we got to tour the Castle and Key bourbon distillery, and the second afternoon we got to head out to the horse races.
But also, there were some amazing conference presentations, and as always, we wanted to share Greg’s here in this week’s video…
So here we go – it’s about half an hour, but it’s packed with a ton of awesome tips, so enjoy!
Welcome back to another episode of Local Search Tuesdays! This week, we’ve got another awesome presentation to share with you.
Yeah, we’ve had a lot of “slide episodes” lately – but it’s been the busy spring conference season, so… A few weeks ago, we shared the slides from Greg’s keynote at SMX Munich, one of the biggest digital marketing conferences in Europe. He also presented a regular session, and this one was all about Google Business Profile optimization. It’s about half an hour long, but it’s packed with awesome tips, so check it out!
Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.
Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.
He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.
For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.
What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.
Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?
It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.
Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.
This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…
So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!
On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!
My guest on this week’s episode of Suds & Search is Gary May, Founder and President at [email protected].
Gary is a veteran automotive digital marketer and one of the most popular conference presenters in the industry. Gary has presented at virtually every major automotive digital marketing conference including NADA, Innovative Dealer Summit, Driving Sales, and Digital Dealer.
Gary is a tough guy to put in a box. He’s not specifically only an SEO or only a PPC marketer. He’s got a lot of skills. He understands the pain points for auto dealers and is able to use his skills to help with whatever issue they are having.
One of the biggest issues that Gary has noticed is the inaccuracy of measuring the data that dealerships collect. Gary is on a quest to improve the ways dealerships measure their campaigns and increase ROI simply by measuring programs correctly.
This is a crazy couple of years for automotive digital marketers. First, we had the COVID pandemic and then a chip shortage lead to inventory shortages at dealerships all across the country. Gary is a perfect guest to talk to about all the craziness in automotive digital marketing.
Grab something cold to drink and join me for a conversation with Gary May. We’ll talk about holding a digital marketing vendor accountable, we’ll talk about how the chip shortage has changed the way auto dealerships are marketing themselves, and we’ll spend a little time talking about Gary’s experience as a competitive cyclist.