Suds and Search

Suds and Search 85 | Patrick Stox, Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs

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My guest on this week’s episode of Suds & Search is Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs.

Patrick is one of the top SEO presenters in the world right now. He’s spoken at numerous conferences including, SMX, Pubcon, Ungagged, and TechSEO Boost. In 2018, Patrick was a finalist for speaker of the year at the Search Engine Land Awards. Patrick is also an excellent blogger and writer. He’s the man behind a lot of the outstanding content put out by Ahrefs.


Suds and Search 84 | Shannon McGuirk, Client Services & Delivery Director at Aira

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My guest on this week’s episode of Suds & Search is Shannon McGuirk, Client Services & Delivery Director at Aira. Shannon is an in-demand speaker. She’s presented at Mozcon, BrightonSEO, Learn Inbound, and the outREACH conference.

She is a frequent guest on webinars and podcasts. Shannon is considered one of the world’s leading experts on Digital PR and Link Building.

At this year’s MozCon, Shannon delivered one of my favorite presentations. The title of the presentation was “Lessons in Surviving the Covid News Agenda & What it Means for the Future of Digital PR”


Suds and Search 83 | Tony Wright, founder and CEO of WrightIMC

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My guest on this week’s episode of Suds & Search is Tony Wright, Founder and CEO of WrightIMC.

Tony is a veteran digital marketer, a past president of DFWSEM, an adjunct professor at Texas Tech, a columnist at Search Engine Journal, and a popular conference presenter. You may have heard Tony speak at Pubcon, State of Search, SMX East, and Affiliate Summit.


Suds and Search 82 | Jamie Indigo, Senior Tech SEO Analyst at DeepCrawl

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My guest on this week’s episode of Suds & Search is Jamie Indigo, Senior Tech SEO Analyst at DeepCrawl. Jamie is one of the leading technical SEO experts in the world. She likes to point out that she’s 100% not a bot but she speaks bot.

Jamie is an in-demand conference presenter and a must-follow on Twitter at the handle @jammer_volts. A few places you may have heard Jamie present include Brighton SEO, SMX Milan, SMX Munich, SearchLove, and Engage.


Suds and Search 81 | Damon Gochneaur, founder of Aspiro Agency

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My guest on this week’s episode of Suds & Search is Damon Gochneaur, Founder of Aspiro Agency.

Damon is a serial entrepreneur, popular conference presenter, and one of the generally coolest people on the planet. You may have seen Damon and his famous beard at conferences such as Pubcon, State of Search, MKE Search, and Brighton SEO to name a few.

Damon is an engaging personality. He regularly appears on webinars and he is a frequent podcast guest. Damon is an expert on a wide breadth of subjects ranging from Paid Seach, Paid Social, and Local SEO.


Suds and Search 80 | Kevin Frye, Marketing Director for the Jeff Wyler Auto Group

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My guest on this week’s episode of Suds & Search is Kevin Frye, Marketing Director for the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States.

Kevin is one of the most influential voices in automotive digital marketing. Automotive News named him one of the top 5 influencers in the world.

He is a presenter and frequent keynote speaker at automotive conferences including Digital Dealer, NADA, Driving Sales, Dealer Think Tank, Women in Automotive, and many, many other places.


Suds and Search 79 | Garrett Sussman, Demand Generation Manager at iPullRank

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My guest on this week’s episode of Suds & Search is Garrett Sussman, Demand Generation Manager at iPullRank.

Garrett is an industry veteran with over 10 years of experience. He’s a popular podcaster, blogger, and must-follow on social media.

Garrett made news earlier this summer when he announced he’d be joining Mike King’s already impressive team over at iPullRank. I’m going to ask Garrett how he’s settling into the new role and when we might see him behind the mic again.


Suds and Search 78 | Eli Schwartz, author of Product-Led SEO

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My guest on this week’s episode of Suds & Search is Eli Schwartz. Eli is a growth advisor to some of the biggest brands in the world and the author of the fantastic new book Product-Led SEO.

Eli led the SEO team at Survey Monkey building organic search from nearly zero to one of the largest growth drivers at the company. Eli has also provided SEO consulting to large brands such as WordPress, Shutterstock, BlueNile, Quora, Zendesk, and many others.

He is an in-demand speaker presenting all over the world at conferences like Pubcon, SMX, and Content Marketing World. He’s also acted as a judge at numerous industry awards shows including the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.


Suds and Search 77 | Noah Learner, Product Director at Two Octobers

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My guest on this week’s episode of Suds & Search is Noah Learner, Product Director at Two Octobers.

Noah is one of the most exciting personalities in SEO right now. He is an in-demand speaker, educator, podcaster, and frequent clubhouse organizer. Prior to joining Two Octobers, Noah founded BikeShopSEO, a boutique agency helping bike store owners with digital marketing. At Two Octobers, Noah has created many impressive tools for SEOs including a popular Google posting tool called Postamatic.


Suds and Search 76 | Dave Snyder, CEO at CopyPress

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My guest on this episode of Suds & Search is Dave Snyder, CEO at CopyPress.

Dave is a veteran digital marketer with a wide breadth of knowledge about SEO, social media marketing, and content marketing.

Anyone who’s been in SEO for any length of time has run into a familiar struggle. Brands need a lot of content created in order to rank in Google or attract backlinks or generally succeed in SEO. The demands for more and more content are real.

At the same time, Google has become better and better at evaluating the quality of the content website publishers are making. With factors like E-A-T increasingly impacting search results, the demands for higher quality content have never been more difficult to navigate.