My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital.

Daniel is a veteran digital marketer. During his time at Go Fish Digital he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A few places you might’ve heard Daniel speak include, SearchLove, Content Marketing Conference, Inbound, and the Digital Summit series.

Often times digital marketing conversations and conference presentations fail to emphasize that you’re going to need buy-in from the c-suite. The c-suite is less enamored with metrics we’re accustomed to using. What they care about is profit.

Daniel has served in a variety of leadership roles including positions outside of search. This experience makes him a great person to talk to about stakeholder buy-in. We’ll have a wide-ranging conversation about how marketers can speak more persuasively to key stakeholders and just as importantly, what not to do.

Grab something cold to drink and join me for a conversation with Daniel Russell. We’ll chat about the importance of speaking about profits, not just vanity metrics, we’ll spend a little time talking about the messy world of attribution, and I’m going to ask him about the importance of forecasts and predictions.