Digital Marketing

Suds and Search 85 | Patrick Stox, Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs

October 21, 2021 Mark Bealin Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs.

Patrick is one of the top SEO presenters in the world right now. He’s spoken at numerous conferences including, SMX, Pubcon, Ungagged, and TechSEO Boost. In 2018, Patrick was a finalist for speaker of the year at the Search Engine Land Awards. Patrick is also an excellent blogger and writer. He’s the man behind a lot of the outstanding content put out by Ahrefs.

Part Two of Greg’s SEO Presentation from Digital Dealer

October 19, 2021 Greg Gifford Best Practices, Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO

In this week’s video, I share the second half of my epic two hour double session from Digital Dealer in Las Vegas. Learn the latest Local SEO tactics for link building, reviews, and Google My Business, and hear about our new auto dealer scoring matrix that allows you to check the state of your site’s optimization.

Suds and Search 82 | Jamie Indigo, Senior Tech SEO Analyst at DeepCrawl

September 30, 2021 Mark Bealin Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Jamie Indigo, Senior Tech SEO Analyst at DeepCrawl. Jamie is one of the leading technical SEO experts in the world. She likes to point out that she’s 100% not a bot but she speaks bot.

Jamie is an in-demand conference presenter and a must-follow on Twitter at the handle @jammer_volts. A few places you may have heard Jamie present include Brighton SEO, SMX Milan, SMX Munich, SearchLove, and Engage.

How does Google rank local search results?

September 28, 2021 Greg Gifford Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s episode, I talk about how Google ranks local search results. The local algorithm is different from the traditional algorithm, so it’s important to understand which signals influence local search visibility.

Suds and Search 80 | Kevin Frye, Marketing Director for the Jeff Wyler Auto Group

September 16, 2021 Mark Bealin Best Practices, Digital Marketing, Marketing Analytics, Suds and Search

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My guest on this week’s episode of Suds & Search is Kevin Frye, Marketing Director for the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States.

Kevin is one of the most influential voices in automotive digital marketing. Automotive News named him one of the top 5 influencers in the world.

He is a presenter and frequent keynote speaker at automotive conferences including Digital Dealer, NADA, Driving Sales, Dealer Think Tank, Women in Automotive, and many, many other places.

Greg’s Local SEO presentation from Digital Summit

September 14, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

A few weeks ago, I spoke at the Digital Summit conference in Philadelphia, and while I was really just there to get a cheesesteak, I did present a half-hour session on Local SEO that was a huge hit at the conference. As always, I like to share new presentations here, so more people can learn from what I’m sharing. This one covers website content, inbound links, reviews, and Google My Business – enjoy!

Suds and Search 78 | Eli Schwartz, author of Product-Led SEO

September 2, 2021 Mark Bealin Best Practices, Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Eli Schwartz. Eli is a growth advisor to some of the biggest brands in the world and the author of the fantastic new book Product-Led SEO.

Eli led the SEO team at Survey Monkey building organic search from nearly zero to one of the largest growth drivers at the company. Eli has also provided SEO consulting to large brands such as WordPress, Shutterstock, BlueNile, Quora, Zendesk, and many others.

He is an in-demand speaker presenting all over the world at conferences like Pubcon, SMX, and Content Marketing World. He’s also acted as a judge at numerous industry awards shows including the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.

Greg’s advanced Local SEO presentation from UAAMG

August 31, 2021 Greg Gifford Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO

In this week’s episode, I’m sharing my entire presentation from the Unfair Advantage Automotive Mastermind Group, an advanced automotive conference from early August. I share several advanced tips for Local SEO, including awesome tips on Google My Business – check it out!

Suds and Search 77 | Noah Learner, Product Director at Two Octobers

August 26, 2021 Mark Bealin Digital Marketing, Marketing Analytics, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Noah Learner, Product Director at Two Octobers.

Noah is one of the most exciting personalities in SEO right now. He is an in-demand speaker, educator, podcaster, and frequent clubhouse organizer. Prior to joining Two Octobers, Noah founded BikeShopSEO, a boutique agency helping bike store owners with digital marketing. At Two Octobers, Noah has created many impressive tools for SEOs including a popular Google posting tool called Postamatic.

Greg’s Local SEO presentation from Pubcon Florida

August 24, 2021 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode, I share my entire presentation from Pubcon Florida a few weeks ago. I did a co-presentation with my buddy Damon Gochneaur – he covered everything about Google My Business, and I covered on-site signals and inbound links. It’s a great refresher if you already know Local SEO, or a great intro to the signals that matter if you’re just learning how Local Search works.