In this week’s video, I share the important details about Google’s upcoming Page Experience update. Learn how the Core Web Vitals and other usability signals are being incorporated into the ranking algorithm, and what that means for your website.
IMPORTANT NOTE: Yesterday Google announced that the update has been delayed until June, but we already had this video shot, and it’s important info, so we’re sharing anyway…
My guest on this week’s episode of Suds & Search is Mark Traphagen, Vice President of Product Marketing & Training at seoClarity.
Mark is an indispensable member of the SEO community. He is ubiquitous on the conference circuit, a prolific blogger, vlogger, educator, and thought-leader.
A very short list of the conferences you may have heard Mark present at includes Pubcon, State of Search, MozCon, and all the different SMX events.
He is a frequent columnist at Search Engine Journal, Search Engine Land, and on the seoClarity company blog.
Where I think his talents shine brightest are on video series and webinars. Earlier this year, Mark put out a webinar titled the State of the Enterprise SEO Industry. I’m going to spend a lot of our conversation talking about the findings in that webinar.
For years, he and his Eric Enge co-hosted the terribly impressive and often hilariously funny web series “Here’s Why.” I’m going to ask Mark about the video series. Between when I visited with Mark and this episode aired, Mark and Eric brought the band back together (pun intended) for a great episode about the power of user intent.
There aren’t many people like Mark Traphagen. He is considered by many of his peers one of the smartest and kindest professionals working in digital marketing. That was on display when my four-year-old son decided to make a cameo appearance during our discussion.
Join me for a conversation with Mark Traphagen. We’ll talk about Core Web Vitals, SERP Feature Changes, a nuanced view of rank tracking seoClarity calls visibility share, and we’ll spend a little time talking about lavender martinis.
In this week’s video, I talk about the new Automotive Ads from Bing. They’re a completely new ad type that allows dealers to advertise specific vehicles in Bing search results. Don’t think Bing is important enough? Watch the video to find out why the Bing Ad Network is much larger than you think…
Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was chosen after digital.com interviewed and screened 280 other agencies.
Mat co-hosts the extremely impressive podcast The Business of Digital with Dave Rohrer. After you’re done watching this episode, I highly encourage tuning into Mat’s podcast. The information is really good and Mat and Dave have great chemistry.
Mat is an in-demand conference speaker, presenter, and podcaster. A shortlist of the conferences you may have seen him present at includes Brighton SEO, Pubcon, Search Fest, and State of Search. If you’ve never seen Mat present, check out his SlideShare account. He’s got some of the best looking slides I’ve seen.
Mat is a serial entrepreneur. In addition to owning his agency, Mat has owned several small businesses including a mattress retailer. We’ll talk a little bit about his entrepreneurial journey during our conversation.
Join me for a fun conversation with Mat Siltala. We’ll talk about how to leverage your content for max capacity, how to avoid common client relations traps, and the Twitter account @siltalasbeard.
In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video for insight into what this means for Local SEO…
My guest on this episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence, a digital marketing agency located in New Orleans. Paula started at Search Influence in 2009 on the then-9 person team. Today, the team at Search Influence has grown considerably expanding on their SEO and PPC services to offer clients ROI-focused funnel-funnel marketing strategies with a particular focus on higher ed institutions as well as the medical and tourism industries.
Paula is a popular conference speaker, blogger, and trainer. A shortlist of the conferences you might’ve heard her speak at includes MozCon local, Local U, Pubcon, State of Search, and Engage. She’s also led training sessions at her alma mater LSU.
In this week’s video, I share everything you need to know about SEO in less than 2 minutes! There’s no trick – yes, there’s a ton to learn… but if you watch, you’ll see how I’m not lying, and can actually tell you everything you need to know in less than two minutes!
Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now.
The following is a guide to help you develop a 2021 online marketing strategy to get your business found in more searches.
1. Develop Content That’s Rich and Fresh
Content is still just as important as it’s ever been if you want to rank in search engines. However, it’s all about the quality over the quantity of content and keywords. Google appreciates readable content that people find easy to digest. It won’t matter how many keywords you add or the number of H tags, links, images, and videos you embed within – Google won’t reward old-school Search Engine Optimization (SEO) practices.
Keywords are still important, but they aren’t the basis for your content the way they used to be. First and foremost, write for readers, not Google. If you can write engaging content that people actively read and are willing to share, this could signal to Google that the content is worth ranking over competitors.
My guest on this episode of Suds & Search is Barry Adams, owner of Polemic Digital, a specialized SEO Consultancy based in Northern Ireland.
Barry is an in-demand conference presenter and frequent trainer on topics related to Technical SEO. A few places you might’ve heard Barry present include Brighton SEO, Ungagged, SMX Munich, SMX Paris, Pubcon, Chiang Mai SEO, and many other places.
His consulting business has worked with some of the world’s largest brands. Polemic Digital has won several awards including the UK Search Awards, DANI Awards, and the coveted Global Business Insight Award.