Digital Marketing

Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

January 14, 2021 Greg Gifford Best Practices, Digital Marketing, Search Engine Optimization, Suds and Search

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My guest on this episode of Suds & Search is Stephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online.

Stephan has a well-earned reputation for being one of the really good guys in our industry. He is an in-demand speaker, podcaster, and SEO expert. He co-hosts the extremely impressive podcast Search on Tap and the equally impressive webcast Search from Home.

His company, Conductor, puts on the C3 conference and the annual Searchie Awards.

Stephan has a gift for identifying problems. He has an innate sense of when things aren’t working right. I’m going to start our conversation asking him about some of those problems and how SEOs might begin to solve them.

How to add More Hours to your Google My Business listing

January 5, 2021 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO

In this week’s episode, I explain how to add additional hours to your Google My Business listing for modified services such as curbside pickup, delivery, or senior hours. If you offer additional services, the “more hours” feature lets you display different hours of operation on your GMB profile to attract more customers. Watch and learn how easy it is to add to your listing!

The top 10 episodes of Local Search Tuesdays of 2020

December 29, 2020 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization

For the final episode of 2020, I share our 10 most popular episodes of the year. I aggregated analytics data from Wistia (our video host), YouTube, Facebook, and LinkedIn to figure out which episodes were the most popular. Here’s the final list, along with links to each video:

Suds and Search 43 | Justin Sanger, Chief Revenue Officer of OMG National

December 17, 2020 Greg Gifford Digital Marketing, Google My Business, Local SEO, Suds and Search

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My guest on our last episode of Suds & Search for 2020 is Justin Sanger. Justin is the Chief Revenue Officer and Equity Investor at OMG National. For over two decades, Justin has been a pioneer in small business digital marketing.

He founded LocalLaunch back in 2003. LocalLaunch offered Paid Search, SEO, and landing page optimization services way back in the early 2000s just as Google was emerging as the leading advertising channel for SMBs. LocalLaunch was acquired by RH Donnelley in 2006.

How to set holiday hours in Google My Business

December 15, 2020 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO

In this week’s episode, I walk through the steps for setting holiday hours in Google My Business. When you need to change your hours, or even set your business to be closed temporarily, you don’t have to change your standard hours in your GMB dashboard. If you use the holiday hours feature, you can set different hours for unique days, and on those days, the special hours will be displayed instead of your standard hours. Watch and learn how easy it is to set up!

Suds and Search 42 | Mike Blumenthal, Co-founder of GatherUp

December 10, 2020 Greg Gifford Digital Marketing, Local SEO, Reviews, Suds and Search

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My guest on this episode of Suds & Search is Mike Blumenthal. Mike is the Founding Partner of GatherUp and the Co-founder of LocalU. Mike is one of the most important voices in Local SEO. His motto is all local, all the time. It’s hard to think of anyone who has contributed more to the Local SEO community than Mike.

Greg’s presentation from Pubcon about COVID shopping behavior

December 8, 2020 Greg Gifford Digital Marketing, Local Search Tuesdays, Local SEO

This week’s video is a longer one, since I’m sharing my presentation from Pubcon Cyber Week last week. It’s about 25 minutes, but it’s packed with helpful information about gaining more visibility during the holiday shopping season and beyond. Buyer behavior has changed at a fundamental level because of the COVID pandemic, and I share several interesting stats from reports released over the last few months that help drive home the point that digital dominance is the key to future success. Check it out!

Suds and Search 41 | Anders Hjorth, Founder of Innovell

December 3, 2020 Mark Bealin Digital Marketing, PPC Advertising, Suds and Search

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My guest on this episode of Suds and Search is Anders Hjorth. Anders is a veteran digital marketer and the founder of Innovell, a company that provides Digital Marketing Insights based on in-depth research. Anders is a serial entrepreneur who has founded multiple digital marketing agencies. In 2016, his agency BDBL was acquired by Accenture.

Anders appears on PPC Hero’s list of the top 25 influencers in the world. He is a regular presenter at conferences all over the world including HeroConf London, inOrbit, SMX Advanced Europe, and the International Search Summit in Barcelona.

Suds and Search 40 | David Mihm, Founder of Tidings

November 19, 2020 Mark Bealin Digital Marketing, Local SEO, Suds and Search

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My guest on this episode of Suds & Search is David Mihm. David is the founder of Tidings, a software product that automatically generates perfectly-branded email newsletters for small businesses.

For over a decade, David has been one of the leading voices on Local SEO. He founded GetListed in 2009 during the early days of Local SEO. GetListed was acquired by Moz, and David took a role at Moz as their Director of Local Search Strategy.

Over the years, David has been featured in blogs on pretty much every major SEO publication including GatherUp, BrighLocal, Moz, and Street Fight Mag.

He currently serves on the faculty at LocalU. He appears pretty every local SEO conference and on tons of podcasts and webinars.

I heard David present at Whitespark’s Local Search Summit a few weeks before he came on the show. I started our conversation by asking him about his presentation titled, “Email: Your Marketing Lifeline During COVID-19 (and Beyond).” It’s interesting to hear him talk about the ways that COVID has disrupted digital marketing and how email marketing has gained greater exposure.

We also talked about Local SEO. David published the original Local Search Ranking factors study way back in 2008, and a few years ago when he left Moz, he handed the study over to Darren Shaw of Whitespark. I asked him about the importance of reviews, how to set up a good Local SEO foundation and the ways the industry has changed, but also remained the same over the years.

Grab a beer and join me for a conversation with David Mihm. We talk about email marketing for small businesses, Local SEO best practices, and his efforts to remain a scratch golfer during the global pandemic.