Digital Marketing

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Data discrepancies in Google Analytics 4 (GA4)Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why:

1. Event Naming and Configuration:

Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for customized names. If similar events are named differently across various sections of a website or in different campaigns (e.g., “purchase” vs. “buy_now”), it leads to fragmented data, making it difficult to analyze overall user behavior.

Event Parameters: Events in GA4 can carry additional information through parameters. If parameters are not consistently set up (e.g., some “purchase” events carry price information while others don’t), this can lead to incomplete data and discrepancies in reporting.

What’s going on with SearchLab at NADA 2024


Welcome back to another episode of Local Search Tuesdays. This week’s episode is a bit different, because we’re on our way to the NADA convention in Las Vegas…

I’m actually flying out to Vegas tomorrow, since I’m presenting a workshop session on Thursday afternoon, so let’s start there. Pretty much every SEO session you’ve ever heard at an automotive conference – mine included – simply share commonly agreed upon best practices. I wanted to do something different this time and prove what works with actual data, so in my workshop sessions at 4 on Thursday and 1 on Saturday, I’m sharing the results of our 2-year study on over 3,000 dealership Google Business Profiles along with the results of over 1,000 SEO audits on dealership websites. If you’re coming out to Las Vegas for NADA, you definitely don’t want to miss my session.

We’ve also got a classroom section added on to our booth this year, and Dane Saville and I will be presenting short 20 minute educational sessions exclusively at our booth. If you’d like to reserve a seat for one of the sessions, go to and click one of the reservation links.

Today’s also the last day you can take advantage of our free money demo offer. If you pre-schedule a demo at our booth, then show up at your scheduled time and do the demo, we’ll give you $100 cash on the spot. Even better, if you end up signing up for SEO or PPC before the show is over, we’ll give you $500 cash. It’s the safest and easiest money in Vegas, so head over to to schedule a demo time.

We’re also going to have a magician at our booth performing some amazing tricks. We used the same guy last year, and he’s seriously mind-blowing – so be sure to stop by and check him out.

And if you’re already working with us, make sure you come by to say hi! Dane and I will be there the entire weekend and we’d love to catch up with you.

Our booth is 6929N, in the north hall. We’re right on the main aisle that leads to the keynote stage, so we’ll be super easy to find. I hope to see you this weekend!

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.

How to optimize your GBP landing page

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location.

Greg’s Automotive SEO slides from Digital Dealer Las Vegas

In this week’s episode, I’m sharing my entire presentation from last week’s Digital Dealer conference in Las Vegas. Instead of doing the “normal” SEO presentation with lots of best practice tips, I share the results of a massive 2-year research project on dealership Google Business Profiles and Local SEO audits of almost 1,000 dealerships. If you know what actually works in the real world (and what doesn’t work), you can truly understand what matters with automotive SEO.

Greg’s Local SEO slides from the Agents of Change conference

In this week’s episode, Greg shares his entire presentation about Local SEO from the recent Agents of Change conference in Maine (which was an amazing conference, by the way). Learn about website content, optimizing for the local algorithm, local link building, reputation management, and Google Business Profile optimization.