Digital Marketing

Suds & Search 26 | Niki Mosier, Head of SEO at Two Octobers

August 13, 2020 Greg Gifford Best Practices, Digital Marketing, Local SEO, Suds and Search

My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year.

A few years ago, Local SEO legend Mike Blumenthal coined the phrase, “Google as your new home page.” The idea is that Google is showing so much information in knowledge panels and other special features that searchers no longer need to go to your website to find out everything. In fact, Google probably has some better information than a small business website.

Suds & Search 25 | Mike King, Managing Director of iPullRank

August 6, 2020 Greg Gifford Digital Marketing, Marketing Analytics, Search Engine Optimization, Suds and Search

In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.

Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.

Suds & Search 24 | Ruth Burr Reedy, VP of Strategy at UpBuild

July 30, 2020 Mark Bealin Best Practices, Digital Marketing, Suds and Search

My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for that rebrand. She’s now living in Oklahoma and I start our conversation asking about her journey to UpBuild.

Ruth is an in-demand speaker who’s presented at all of the major industry conferences including UnGagged, Mozcon, SMX, and State of Search.

The Shoes of MozCon 2020

July 17, 2020 Greg Gifford Best Practices, Digital Marketing, Resource Library

Shoes of MozCon action shot from 2019 So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing the conference to go virtual this year, it took a lot more work to make it happen. Special shout out to Hayley Bowyer, who helped me get all the speakers to send in photos.

So once again, here’s the MozCon recap post that you never knew you needed in your life… The Shoes of MozCon Virtual 2020!

Suds & Search 19 | Casey Markee, Founder of Media Wyse

June 25, 2020 Mark Bealin Digital Marketing, Suds and Search

My guest today is Casey Markee, owner of Media Wyse.

He is a staple at SEO conferences all over the world including SMX, Pubcon, State of Search, and Onward. He co-authored the book, UnFair Advantage: Winning the Search Engine Wars, which has been updated over 289 times as of this publication. It is the longest continuously updated SEO book on the Internet.

The details about Google’s new automotive study

May 19, 2020 Greg Gifford Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s video, I share the details about the new Think With Google report that was released last week about the effects of COVID on the automotive industry. Even if you’re not a car dealer, the shift in browsing and buying habits applies to pretty much everyone. Check out the video to see how the coronavirus has fundamentally changed the way that people shop online.

Google My Business updates for COVID-19

March 24, 2020 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s episode of Local Search Tuesdays, we share the details about recent updates to Google My Business related to the coronavirus outbreak. Watch and learn what’s changed and why the changes are important to your business.

Marketing Strategies to Use During the Coronavirus Outbreak

March 17, 2020 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s episode of Local Search Tuesdays, we share several marketing tips to help small businesses during the coronavirus outbreak. The key point is to be transparent and communicate with your customers… Watch the video for all the details.

How Does a Microbrewery Survive Social Distancing?

March 16, 2020 Tim Dini Digital Marketing, Local SEO

Our business is flanked by two microbreweries, literally.

When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago.

Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must close their doors to dine-in customers from the end of business Monday, March 15 through March 30, due to concerns about the spread of COVID-19.

The first thing we thought was selfish, as in… “There goes 15 happy hours.”

But then we began to wonder about the microbrewery businesses. Can they survive being shuttered for 15 days? What happens if the Governor’s order is extended beyond 15 days?

Digital Marketing Tips for 2020: SMX West

March 3, 2020 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s episode of Local Search Tuesdays, we share some awesome digital marketing tips from the speakers at SMX West. The video is packed with amazing tactics for several different areas of online marketing – check it out and learn some quick tips that will help you stand out in 2020!