SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Greg’s SEO Slides: LocalU NYC

The presentation tour continues from SMX Europe to LocalU NYC, a new city and presentation I am bringing to you in this week’s Local Search Tuesday. This week, it’s all about what we learned from over 1,000 SEO audits. Sit back and relax and enjoy a deep dive into great insights from extensive research on SEO.


SEO Fluff Garbage Content (and How to Avoid It)

Google ends Target CPA and Target ROAS bidding strategiesThere’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at its core.

Content is king.

Yep. There it is; I wrote it.

The problem is that small businesses are too often plagued by content that is poorly strategized, poorly structured, or poorly written. And I’m not referring to only landing pages and blog posts; I’m referring to even the smaller elements, like meta descriptions.

“Shop new Honda models or used vehicles at Saville Honda to find your next car, truck, or SUV, or schedule service with our experts. Contact us today in Pensacola!”

Oh, under 165 characters, baby! Nailed it!


Leadership updates: Elevating Dane Saville and Welcoming Back Andrew Marr

At SearchLab, we’re proud of what we’ve built. We’ve recently been named to the Inc. 5,000 list for the third year in a row, and we’re shortlisted for TEN US Search Awards. One of the building blocks that allowed us to get to where we are today is our people. We wouldn’t be where we are today if we didn’t hire the top talent in the industry.

I’ve learned over the years that it’s not just about having top talent, it’s also important to play to people’s strengths. If someone gets to come to work every day and use their talents to do what they love, clients get better results and our team is happier.

Today, we’re thrilled to announce two significant leadership changes that will help us reach new heights in the future.

Dane Saville Promoted to Director of Brand Experience

Dane Saville has been promoted to the newly created role of Director of Brand Experience.

In his two years as Director of SEO, Dane oversaw our award-winning SEO team. Dane led the team through a transitionary period, which has allowed SearchLab to grow aggressively in 2024. As of this writing, SearchLab has more SEO clients and higher monthly recurring revenue than at any point in company history.

Dane has an incredible mind and a unique talent for talking to clients at their level – at heart, he’s a born educator. In his new role, Dane will focus on developing SearchLab’s brand through conference speaking, podcasting, conducting and publishing industry studies. He will also act as a subject matter expert during sales demonstrations to prospective clients and as an ambassador for new clients, ensuring a smooth onboarding experience.

His expertise will be instrumental in further strengthening our brand’s presence and enhancing the overall experience for current and future clients.


GBP policy update: Consumer alerts for suspicious reviews

As the kids today say, “Sounds sus.” Now, Google is dealing with consumer reviews that may be a little suspicious. Google has updated its policy regarding these reviews and is taking measures to help curb them. Greg takes you through everything you need to know about the latest Google update, which is all about making the customer aware of questionable reviews.