SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Greg’s SEO Slides from Digital Dealer Tampa (part one)

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from last week’s Digital Dealer conference in Tampa, where he presented an epic 2 hour double-session on SEO. We’re sharing the first half of his presentation, and it’s about 45 minutes of content, so get ready for the firehose of awesomeness!


Suds and Search 112 | Stephan Spencer – SEO & Digital Marketing expert, author, and public speaker

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Our guest on this week’s episode of Suds & Search is Stephan Spencer. Stephan is the type of person who makes us feel lazy. He’s an internationally recognized SEO expert, the host of two excellent podcasts, a serial entrepreneur, and a professional speaker.

He’s the author of three books: Social e-commerce, Google Power Search, and The Art of SEO which is now in its third edition.


The Difference Between Strategy And Tactics

Whenever you’re talking about SEO or digital marketing, it’s incredibly important to understand the difference between strategy and tactics. Most business owners (and even a lot of marketers) don’t understand the difference between the two. If you don’t know the difference, then you’re likely to make mistakes in your digital marketing efforts, or to even completely waste time doing things that won’t matter.


Suds and Search 111 | Shaun Raines, Founder of Dealer SuperHero

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Our guest on this week’s episode of Suds & Search is Shaun Raines, Founder at Dealer SuperHero.

Shaun is an industry veteran with over 20 years of experience in sales, digital marketing, websites, PPC, SEO, social media, branding, management, leadership and team building.

He’s also an in-demand conference presenter. A few places you might’ve heard Shaun present include NADA, Digital Dealer, Driving Sales, and many, many more. Truth be told, this was one of the longest episodes we’ve ever filmed and we could’ve kept on going!


Greg’s Local SEO Presentation from David Kain’s Conference

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from the recent Kain Automotive conference in Lexington, Kentucky.

A few weeks back, Greg got to head back to Lexington for one of our favorite automotive events of the year – David Kain’s clients and friends workshop. It’s always a killer conference, but this time he really upped the bar. The first night, we got to tour the Castle and Key bourbon distillery, and the second afternoon we got to head out to the horse races.

But also, there were some amazing conference presentations, and as always, we wanted to share Greg’s here in this week’s video…
So here we go – it’s about half an hour, but it’s packed with a ton of awesome tips, so enjoy!


Suds and Search 110 | John Doherty, Founder of Credo

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Our guest on this episode of Suds & Search is John Doherty, Founder of Credo.

John spent the early part of his career as a digital marketer both in-house and agency side. He earned important job titles and gained recognition within the industry and then decided to go in a different direction entirely.

John started Credo in 2013. Credo matches agencies with qualified prospects from within Credo’s network. The value-proposition is very clear – Since they qualify the agencies they work with, Credo works as an ally to companies trying to find a new agency partner. From the agency’s point of view, they’ll have a reliable flow of new sales prospects each month. Smart.

As far as we know, Credo is the only SEO/PPC Agency Broker out there. We’re going to spend some of our conversation with John talking about how he even came up with the idea for Credo and how the business has grown over the years.

Because of the different roles he’s had, John is a great person to talk to about a range of things going on in the industry. We filmed this interview at a particularly crazy time for hiring. The demand for high quality digital marketers has never been more intense.

We’ll ask John about the market right now and how agencies can fill important roles.

Grab something cold to drink and join us for a conversation with John Doherty. We’ll have a wide ranging conversation about agency life, do a little cost-benefit analysis for SEO and PPC, and spend some time talking about a famous pet play date.


Greg’s GBP Slides from SMX Munich

Welcome back to another episode of Local Search Tuesdays! This week, we’ve got another awesome presentation to share with you.

Yeah, we’ve had a lot of “slide episodes” lately – but it’s been the busy spring conference season, so… A few weeks ago, we shared the slides from Greg’s keynote at SMX Munich, one of the biggest digital marketing conferences in Europe. He also presented a regular session, and this one was all about Google Business Profile optimization. It’s about half an hour long, but it’s packed with awesome tips, so check it out!


Suds and Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

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Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.

Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.

He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.

For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.

What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.

Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?

It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.

Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.


Digital Marketing Tips: Brighton SEO

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got more tips to share with you – this time, from speakers at Brighton SEO!

If you’ve been watching for a while, you’ve seen Greg’s speaker tips videos before. If this is your first time, he basically grabs speakers at conferences and has them share a quick tip, and then we compile all the tips into a video – so we end up with a video packed with awesome quick tips from experts at the conference.

This time will be really cool, since he was able to get tips from speakers who don’t make it over to the US as often – especially since COVID locked everything down. There’s some incredible stuff in the mix this time, so check it out!


Suds and Search 108 | Andi Jarvis, Strategy Director at Eximo Marketing

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Our guest on this week’s episode of Suds & Search is Andi Jarivs, Strategy Director at Eximo Marketing.

Andi is one of our favorite conference presenters. We filmed this conversation a few weeks before Andi keynote the Brighton SEO conference.

He hosts a really excellent podcast called Strategy Sessions. Andi frequently guest lectures at universities in Northern Ireland including his alma mater Ulster University.

He’s also a must follow on social media. If you’re not following him already check him out on Twitter at the handle, @andijarvis (Andi with an “i” at the end).

We have a lot of guests who are very good at a specific thing – link building, Facebook ads, or technical SEO. Andi is really good at something that’s a little more holistic. He’s a strategist.

Good tactics without a good strategy seldom workout well. A strategist’s expertise lies in their ability to humbly listen to the person paying the bills to make sure that tactics are aligned with goals and everyone involved in a project is rowing in the same direction.

We love marketing strategy and so it was a real treat to sit down with someone who has Andi’s level of expertise.

Grab something cold to drink and join us for a conversation with Andi Jarvis. We’ll talk about academically trained marketers vis-à-vis self-taught marketers, he’ll tell us a little bit about destination marketing, and we’ll see if we can get Andi to tell one of his famous dad jokes.