SearchLab’s Blog of Awesomeness

In this week’s episode of Local Search Tuesdays, I’m sharing our Ultimate Guide to Google Business Profile Optimization. There are hundreds of blog posts, videos, and courses out there that tell you how to optimize your GBP - but often they provide conflicting guidance.

To make things easier for everyone, I wanted to put together a simple, quick video guide that walks through the important elements of your Google Business Profile and how you should optimize for success. Check out the guide, and let us know if there’s something you think we left out!

In this week’s episode of Local Search Tuesdays, I dive into how AI is rapidly reshaping the world of digital marketing. From the days of losing keyword data in Google Analytics to the rise of AI-driven search and query fan-out, the way we track visibility and conversions is evolving fast. I break down what this shift means for marketers, why traditional SEO still matters, and how businesses can prepare for a future where influence—not just visibility—is the key to success.

In this week’s episode, I dig into the mass deletion of over 2,500 Google Business Profiles for car dealerships. For dealers who were affected, I share an update from Google and next steps based on what happened after you were deleted. Check out the full video for all the details - and make sure you never give “owner” access of your GBP to any vendor partner, no matter how hard they press you!

I spent the first week of June on the beach in Spain for the amazing SEOnthebeach conference. If you ever get a chance, you should definitely go. It’s a really fun event and the speakers shared incredible presentations. As always, I grabbed my camera and microphone and asked the speakers and experts for tips to help digital marketers and business owners - check it out!

In this week’s episode, I’m sharing the slides from my recent presentation at the SEOnthebeach conference in Spain. It was a ridiculously fun conference, literally held on the beach, and while I only had 20 minutes to present, I still rocked an awesome presentation about using a customized Local SEO audit to close more customers. I shared a link to one of the custom audits we use here at SearchLab, so make sure you check it out!

In this week’s episode, I’m sharing the news about an exciting new feature that’s been added to bar and restaurant Google Business Profiles. Google has added a new element that’s displayed high in the GBP on mobile called “What’s Happening”, and it’s an awesome way to showcase specials and events. Check out the video for all the details.

Customers crave an authentic website experience - they don’t care about your marketing BS. I’ve talked about answering customer questions in past episodes, but it’s more than simply answering questions… It’s important that your website experience matches the reality of doing business with you. 

In this week’s episode, I explain how you can use your customer reviews to write better content on your site. Using the same phrases that customers use to describe your business is much more authentic than using marketing jargon and fluff - so check out the episode to learn what to do!

I was lucky enough to be invited to speak at the first-ever SEO Week a few weeks ago, and as always, I took my camera to chat with speakers and experts. I collected some pretty amazing tips for digital marketing, and I’m sharing them with you on today’s episode.

I’m back with another episode of Local Search Tuesdays. I was just in New York for SEO Week, which was an absolute hit! While I was there, I delivered a literal eye-popping presentation (yes, portions were in 3D). So today, I’m bringing you my epic presentation from SEO Week in New York!