SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds and Search 72 | John Lee, Head of Evangelism at Microsoft Advertising

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My guest on this episode of Suds & Search is John Lee, Head of Evangelism at Microsoft Advertising.

John is an in-demand speaker, blogger, and content creator on topics related to paid search and paid social. A shortlist of the places you might have heard John present includes Heroconf, State of Search, SMX, and SMX Advanced.

John is an industry veteran. Before joining Microsoft, he worked at several of the top brands in PPC including Wordstream, Hanapan Marketing, and as the co-owner of Clix Marketing.

He’s a really excellent blogger. If you enjoy this episode, I suggest you check out his column over at Search Engine Journal. He was also instrumental in the creation of the popular blog PPCHero.

Earlier this year, Microsoft advertising announced an exciting new ad format for automotive dealers. I start our conversation asking John all about automotive ads, the importance of automotive ads feeds, and he’ll share a few success cases.

It’s also an interesting time in PPC generally. Not only are we coming out of a pandemic but we’re entering a cookieless world with competing pressures on search engines for more privacy and more personalization in ads. John is a perfect guest to help us better understand this what’s coming next.

Grab something cold to drink and join me for a conversation with John Lee. We’ll talk about planning for the post pandemic world, the role of automation and humans in PPC, and we’ll do a little Microsoft Ads mythbusting towards the end.


Suds and Search 71 | Purna Virji, Senior Content Marketing Evangelist for LinkedIn

Also available as a Podcast:

My guest on this week’s episode of Suds and Search is Purna Virji, Senior Content Marketing Evangelist for LinkedIn.

Purna is one of the most popular and recognizable personalities in paid media. In 2019, Purna was awarded the U.S. Search Personality of the year. She is a mainstay on PPCHero’s list of the top 25 PPC influencers in the world. In 2016, PPC Hero named Purna the most influential PPC marketer in the world.


Link from most credible to almost visible pages for SEO wins

In this week’s video, I share an advanced internal linking strategy that helps funnel authority to deeper pages on your site that are “almost visible” in search results. Many times, with a few strategically placed internal links, you can bump a page on your site to the first page of search results – watch the video to learn how!


Suds and Search 70 | Martha van Berkel, CEO of Schema App

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Martha van Berkel, CEO of Schema App.

Schema markup was developed in 2011 as a collaboration between the world’s leading search engines. Since that time, the general interest and application of Schema among SEOs has skyrocketed. Martha has become the leading presenter in our industry talking about Schema markup.

She is an in-demand conference presenter, blogger, and educator on topics related to Schema. You may have heard Martha present at Brighton SEO, State of Search, SMX Milan, and the Content Marketing Conference.


How to optimize your internal links

In this week’s video, I talk about one of the most often-overlooked elements of SEO – optimizing internal links. The way that you link to pages in your own site shows Google which pages you think are the most important, and most sites have an incredibly messy internal link structure. Watch this week’s episode to learn how to optimize your internal linking structure – and why it’s so important for your SEO efforts.


Suds and Search 69 | Greg Gifford, Vice President of Search at SearchLab

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is my friend and colleague Greg Gifford, Vice President of Search at SearchLab.

Greg is a veteran digital marketer and one of the most recognizable speakers in the industry. It’s hard to think of a conference he hasn’t spoken at. He’s well known in the SEO community presenting at conferences like MozCon, SMX, Pubcon, and UnGagged.

He’s a popular speaker within the automotive industry presenting at conferences like NADA, Digital Dealer, and Internet Battle Plan. AND he is a rock star overseas at conferences like Brighton SEO, SearchLove London, InOrbit, and Learn Inbound.