SearchLab's Blog of Awesomeness

The Senior Living Search Audit: Why Some Communities Get Found and Others Don’t

Local SEO October 22, 2026

What does Google actually see when someone searches for your senior living community? Dane Saville walked through live SEO audits to show what’s working and what’s holding communities back.

How Much Should You Actually Spend on Google Ads

PPC Advertising October 12, 2026

There’s no one-size-fits-all Google Ads budget. Here’s how to figure out the right number for your business.

How to Measure SEO Performance (Hint: It’s Not Rankings or Traffic)

Local SEO October 7, 2026

Traffic and keyword rankings are the wrong scoreboard for SEO. Here’s what local businesses should measure instead to know if search is actually driving growth.

SearchLab Digital Makes the Inc. 5000 for the Fifth Consecutive Year

SearchLab Updates August 13, 2026

SearchLab Digital has been named to the 2026 Inc. 5000 list of fastest-growing private companies for the fifth consecutive year.

Dealer Group PPC Reporting: What Actually Matters

PPC Advertising August 10, 2026

Most dealer group PPC reports look great but miss the point. Here’s what metrics actually tell you if campaigns are working.

How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)

Local SEO August 5, 2026

Most dealerships respond to reviews, yet very few do it well. The gap between a response that builds trust and one that does nothing is smaller than you might think, and it’s mostly a discipline problem, not a time problem. A customer buys a Silverado from you and they’re thrilled. They leave a detailed five-star […]

How AI Is Changing Local Search for Small Businesses

AI August 3, 2026

If you’ve searched for anything on Google lately, you’ve probably noticed the results look different. Before the map results, before the website links, there’s often a block of text sitting at the top of the page that Google has written for you on the spot. That’s AI, right there in your regular search results. The […]

What Are Large Language Models (LLMs) and How Do They Work

AI July 20, 2026

If it feels like ChatGPT, Gemini, Claude, and Perplexity appeared out of nowhere and ended up everywhere, that’s because they sort of did. Customers are researching services with them, teams are drafting emails and summarizing documents with them, and Google uses one to generate those AI Overviews now appearing above every other search result. Whether […]

How to Choose an Automotive PPC Agency for Your Dealer Group

PPC Real Talk July 13, 2026

Most dealer group advertising looks fine from the outside. Traffic is up, leads are coming in, and the monthly reports are full of green arrows. The problem is that most of those reports are built around the metrics that are easiest to show, not the ones that tell you whether your ad budget is actually […]

Local SEO for Dealer Groups: What Actually Works

More Than You Can Chew July 8, 2026

Running Local SEO across a dealer group is a fundamentally different challenge than optimizing a single rooftop, and most groups are getting it wrong in the same ways. The strategies that look appealing on paper, like consolidating everything under one domain or templating content across locations, tend to actively hurt performance once you understand how […]

Should You Replace Your Marketing Agency with AI?

Digital Marketing July 6, 2026

The posts have been making the rounds for a while now. Someone runs a local business, tries a few AI tools, and announces they canceled their marketing agency and replaced everything with ChatGPT and a couple of automations. The numbers they throw around are hard to dismiss. The part they leave out is where it […]

Ashley Segura and Greg Gifford Named Among the 100 Most Influential in SEO in the USA

SearchLab Updates June 23, 2026

SearchLab Digital is proud to announce that Ashley Segura and Greg Gifford have been named in the inaugural Search Power List: 100 Most Influential in SEO in the USA. The Search Power List, presented by brightonSEO San Diego, recognizes professionals who have made a meaningful impact on the search marketing industry through education, innovation, thought […]

Our Blog

The Senior Living Search Audit: Why Some Communities Get Found and Others Don’t

How Much Should You Actually Spend on Google Ads

How to Measure SEO Performance (Hint: It’s Not Rankings or Traffic)

SearchLab Digital Makes the Inc. 5000 for the Fifth Consecutive Year

Dealer Group PPC Reporting: What Actually Matters

How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)

How AI Is Changing Local Search for Small Businesses

What Are Large Language Models (LLMs) and How Do They Work

How to Choose an Automotive PPC Agency for Your Dealer Group

Local SEO for Dealer Groups: What Actually Works

Should You Replace Your Marketing Agency with AI?

Ashley Segura and Greg Gifford Named Among the 100 Most Influential in SEO in the USA

Ready to Grow
Your Local Business?

Our Blog

The Senior Living Search Audit: Why Some Communities Get Found and Others Don’t

How Much Should You Actually Spend on Google Ads

How to Measure SEO Performance (Hint: It’s Not Rankings or Traffic)

SearchLab Digital Makes the Inc. 5000 for the Fifth Consecutive Year

Dealer Group PPC Reporting: What Actually Matters

How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)

How AI Is Changing Local Search for Small Businesses

What Are Large Language Models (LLMs) and How Do They Work

How to Choose an Automotive PPC Agency for Your Dealer Group

Local SEO for Dealer Groups: What Actually Works

Should You Replace Your Marketing Agency with AI?

Ashley Segura and Greg Gifford Named Among the 100 Most Influential in SEO in the USA

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?