Fake reviews are BANNED! The FTC is cracking down hard on fake reviews and misleading business practices. In this week’s Local Search Tuesdays I dive into what is no longer allowed by the law and what these crackdowns mean for the future of business reviews.
SearchLab’s Blog of Awesomeness
Knowledge bombs to help you learn more about Local SEO and PPC
We had an awesome time at the Ignition Automotive Conference last week, and in this week’s Local Search Tuesdays, I share his presentation on the most common SEO mistakes.
At SearchLab, we’re proud of what we’ve built. We’ve recently been named to the Inc. 5,000 list for the third year in a row, and we’re shortlisted for TEN US Search Awards. One of the building blocks that allowed us to get to where we are today is our people. We wouldn’t be where we are today if we didn’t hire the top talent in the industry.
I’ve learned over the years that it’s not just about having top talent, it’s also important to play to people’s strengths. If someone gets to come to work every day and use their talents to do what they love, clients get better results and our team is happier.
Today, we’re thrilled to announce two significant leadership changes that will help us reach new heights in the future.
Dane Saville Promoted to Director of Brand Experience
Dane Saville has been promoted to the newly created role of Director of Brand Experience.
In his two years as Director of SEO, Dane oversaw our award-winning SEO team. Dane led the team through a transitionary period, which has allowed SearchLab to grow aggressively in 2024. As of this writing, SearchLab has more SEO clients and higher monthly recurring revenue than at any point in company history.
Dane has an incredible mind and a unique talent for talking to clients at their level – at heart, he’s a born educator. In his new role, Dane will focus on developing SearchLab’s brand through conference speaking, podcasting, conducting and publishing industry studies. He will also act as a subject matter expert during sales demonstrations to prospective clients and as an ambassador for new clients, ensuring a smooth onboarding experience.
His expertise will be instrumental in further strengthening our brand’s presence and enhancing the overall experience for current and future clients.
This week’s Local Search Tuesdays focuses on the Google Antitrust lawsuit. A judge has ruled on the case, and Greg breaks down the ruling and its future impact on consumers and search results.
As the kids today say, “Sounds sus.” Now, Google is dealing with consumer reviews that may be a little suspicious. Google has updated its policy regarding these reviews and is taking measures to help curb them. Greg takes you through everything you need to know about the latest Google update, which is all about making the customer aware of questionable reviews.
This week, we have a fantastic, game-changing SEO tip for you. The only issue was that our regular video editor was out, so we had to snag Gen Z to edit this week’s Local Search Tuesday. You do not want to miss this tip!
Understanding ranking vs. conversions is critical, yet conversion factors are often ignored. Do not ignore conversions. It sounds simple, but it’s easy to get swept up in only focusing on ranking factors. However, ranking and conversions have different factors that impact each metric. You must give the time and attention to both.
When it comes to SEO it is much more than just adding content to your site. Sure, adding content is a part of it, but it has to be purposeful and be a quality answer to your customers’ questions. Whether adding your content or having an agency do it, check out the video to ensure your content adds quality answers to your website.
Did you know that the search results can vary if you search auto dealer Detroit from Houston, as opposed to searching auto dealer Detroit when you are actually in Detroit? They do, and this week, I will show you how you get the most accurate results for local searches no matter where you are.
Happy 4th of July from Local Search Tuesdays! Ignition Automotive Conference is back for a 2nd year and to celebrate this along with America’s Independence I’m offering just 4 super limited promo codes! Watch the video to get the code and grab your tickets here: https://www.ignitionautomotiveconference.com/register/