SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Write content that answers questions

In this week’s episode Greg shares tips on creating content that answers a relevant question for your industry. Providing quality answers to the questions your customers are asking is a great way to drive traffic to your website.

VIDEO TRANSCRIPT

Welcome back to another episode of Local Search Tuesdays. This week’s video is short and sweet, but it’s an incredibly helpful tip that will help your SEO strategy.

We just got back from the NADA Convention in Las Vegas, and this week’s video was supposed to be a collection of tips from all the experts I talked to at the conference. Unfortunately, we were insanely busy at the booth, so I didn’t have enough time to step away and do the interviews.

I know everyone loves that segment though, so I’m working with some people to get the tips done over Zoom, so we should have those next week.

So for this week’s episode, I’m sharing an incredibly helpful yet simple tip that will help you write better content for your site. The most important thing you can remember about SEO is that if you want to show as a search result when someone searches for a particular phrase, you need a dedicated page of content on your site about that singular concept, and that page needs to be the best answer in the local area to the question that’s being asked.

So the tip this week is simple. Stop writing content that just targets a keyword phrase, or even a few phrases. If you want to add content that will get great visibility in search results AND convert your customers, you just need to write content that answers the questions your potential customers will have.

Yes, it’s that simple – and so many business owners and marketers are still getting it wrong. When you’re planning your content, you should be adding content that will add additional visibility and provide additional value to potential customers. Don’t think keywords, think questions.

If you already have the answer on your site, or it’s a concept you already rank well for, you don’t need to add another piece of content about that concept. For example: if you’re the only Ford dealer in town, and there’s not another Ford dealer for 100 miles in any direction, you don’t need to write ANY “Ford dealership” content. You’re the only option available, so you’ll already rank number one for that search in a pretty wide area.

Instead, look at areas where you offer a product or service and don’t currently show in the search results in that area. If you want to show up for oil changes, then add a page about the fact that you offer oil changes. Instead of writing a short generic paragraph that says “oil change” and your city a bunch of times, write a page that answers the most common questions you hear about oil changes. Outline the process. Explain the timeline for service. Talk about why you’re a better place for an oil change than your competitors.

Writing content to target a particular keyword phrase oesn’t work in today’s world. If you want to win in local search results, you need to write content that answers the questions your potential customers (or current customers) are asking.

That’s all the time we have left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.


Greg’s SEO session: NADA 2024

In this week’s episode, I share my entire presentation from this past weekend’s NADA convention in Las Vegas. It’s the first time that I share the data from our massive two-year research project on over, 3,000 dealership Google Business Profiles, and I also share the results of over 1,000 dealership SEO audits. If you want real-world data on what works for automotive SEO, you don’t want to miss this week’s video!


Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Data discrepancies in Google Analytics 4 (GA4)Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why:

1. Event Naming and Configuration:

Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for customized names. If similar events are named differently across various sections of a website or in different campaigns (e.g., “purchase” vs. “buy_now”), it leads to fragmented data, making it difficult to analyze overall user behavior.

Event Parameters: Events in GA4 can carry additional information through parameters. If parameters are not consistently set up (e.g., some “purchase” events carry price information while others don’t), this can lead to incomplete data and discrepancies in reporting.


What’s going on with SearchLab at NADA 2024

VIDEO TRANSCRIPT

Welcome back to another episode of Local Search Tuesdays. This week’s episode is a bit different, because we’re on our way to the NADA convention in Las Vegas…

I’m actually flying out to Vegas tomorrow, since I’m presenting a workshop session on Thursday afternoon, so let’s start there. Pretty much every SEO session you’ve ever heard at an automotive conference – mine included – simply share commonly agreed upon best practices. I wanted to do something different this time and prove what works with actual data, so in my workshop sessions at 4 on Thursday and 1 on Saturday, I’m sharing the results of our 2-year study on over 3,000 dealership Google Business Profiles along with the results of over 1,000 SEO audits on dealership websites. If you’re coming out to Las Vegas for NADA, you definitely don’t want to miss my session.

We’ve also got a classroom section added on to our booth this year, and Dane Saville and I will be presenting short 20 minute educational sessions exclusively at our booth. If you’d like to reserve a seat for one of the sessions, go to bit.ly/booth-sessions and click one of the reservation links.

Today’s also the last day you can take advantage of our free money demo offer. If you pre-schedule a demo at our booth, then show up at your scheduled time and do the demo, we’ll give you $100 cash on the spot. Even better, if you end up signing up for SEO or PPC before the show is over, we’ll give you $500 cash. It’s the safest and easiest money in Vegas, so head over to searchlab.com/nada2024 to schedule a demo time.

We’re also going to have a magician at our booth performing some amazing tricks. We used the same guy last year, and he’s seriously mind-blowing – so be sure to stop by and check him out.

And if you’re already working with us, make sure you come by to say hi! Dane and I will be there the entire weekend and we’d love to catch up with you.

Our booth is 6929N, in the north hall. We’re right on the main aisle that leads to the keynote stage, so we’ll be super easy to find. I hope to see you this weekend!

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.


Details about Google’s new Openness Update

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy should change because of the update.


How to optimize your GBP landing page

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location.