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Dealer Group PPC Reporting: What Actually Matters

PPC Advertising August 10, 2026

Most dealer group PPC reports look great but miss the point. Here’s what metrics actually tell you if campaigns are working.

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How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)

Local SEO August 5, 2026

Most dealerships respond to reviews, yet very few do it well. The gap between a response that builds trust and one that does nothing is smaller than you might think, and it’s mostly a discipline problem, not a time problem. A customer buys a Silverado from you and they’re thrilled. They leave a detailed five-star […]

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How AI Is Changing Local Search for Small Businesses

AI August 3, 2026

If you’ve searched for anything on Google lately, you’ve probably noticed the results look different. Before the map results, before the website links, there’s often a block of text sitting at the top of the page that Google has written for you on the spot. That’s AI, right there in your regular search results. The […]

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What Are Large Language Models (LLMs) and How Do They Work

AI July 20, 2026

If it feels like ChatGPT, Gemini, Claude, and Perplexity appeared out of nowhere and ended up everywhere, that’s because they sort of did. Customers are researching services with them, teams are drafting emails and summarizing documents with them, and Google uses one to generate those AI Overviews now appearing above every other search result. Whether […]

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How to Choose an Automotive PPC Agency for Your Dealer Group

PPC Real Talk July 13, 2026

Most dealer group advertising looks fine from the outside. Traffic is up, leads are coming in, and the monthly reports are full of green arrows. The problem is that most of those reports are built around the metrics that are easiest to show, not the ones that tell you whether your ad budget is actually […]

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Local SEO for Dealer Groups: What Actually Works

More Than You Can Chew July 8, 2026

Running Local SEO across a dealer group is a fundamentally different challenge than optimizing a single rooftop, and most groups are getting it wrong in the same ways. The strategies that look appealing on paper, like consolidating everything under one domain or templating content across locations, tend to actively hurt performance once you understand how […]

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Should You Replace Your Marketing Agency with AI?

Digital Marketing July 6, 2026

The posts have been making the rounds for a while now. Someone runs a local business, tries a few AI tools, and announces they canceled their marketing agency and replaced everything with ChatGPT and a couple of automations. The numbers they throw around are hard to dismiss. The part they leave out is where it […]

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Ashley Segura and Greg Gifford Named Among the 100 Most Influential in SEO in the USA

SearchLab Updates June 23, 2026

SearchLab Digital is proud to announce that Ashley Segura and Greg Gifford have been named ​in the inaugural Search Power List: 100 Most Influential in SEO in the USA. The Search Power List, presented by brightonSEO San Diego, recognizes professionals who have made a meaningful impact on the search marketing industry through education, innovation, thought […]

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What Is Generative Engine Optimization (GEO)?

Google Updates June 16, 2026

Where someone once Googled “plumber near me” and picked from a list of search results, a growing number of people are now opening ChatGPT or Gemini and asking it directly which plumber to call. They may receive recommendations, citations, or a shortlist of businesses from these AI platforms rather than a traditional page of search […]

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Before You Turn On Smart Bidding, Fix This First

PPC Real Talk June 15, 2026

Smart Bidding has a reputation problem, and most of it is earned the wrong way. A team flips it on, performance dips, and the conclusion writes itself: automation doesn’t work, Google got worse, and costs are out of control. That reaction is understandable, but it usually points to the wrong thing. Smart Bidding isn’t a […]

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What Are Google AI Overviews and How Do They Work

AI June 11, 2026

If you have Googled anything in the last year, you may have noticed that the results page looks different. Before any website links appear, there is often a big block of text right at the top of the page, written as a direct answer to your question, with no clicking required. For anyone running a […]

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PPC Power: How to Feed the Machine Stronger Signals

More Than You Can Chew June 10, 2026

Most PPC accounts are leaking money and not because the strategy is completely broken, but because the guardrails are missing. Platforms like Google and Meta are getting smarter which means automation is improving, but there is still one major problem: If you feed these systems bad signals or give them too much control, they will […]

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