SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds and Search 97 | Alex Alexakis, founder of PixelChefs

January 27, 2022 Mark Bealin Best Practices, Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Alex Alexakis, Founder of PixelChefs.

There’s a recurring topic that comes up on industry blogs and on SEO Twitter – the relationship between SEOs and web developers. Long story short, it’s often a challenging relationship to navigate. SEOs complain that their changes never get implemented. Web developers complain that SEOs are annoying. It’s often a fraught relationship but both pieces have to work in order for a client to experience any kind of success.

Video verification is now available for Google Business Profiles

January 25, 2022 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays

In this week’s video, I’m sharing some exciting news – video verification is now available for Google Business Profiles! In the past, you had to request a postcard with a verification PIN, but that meant waiting anywhere from 10 to 14 business days for the postcard to arrive. Now, Google is offering video verification, which should make things much easier and faster. Watch the video for all the details.

Suds and Search 96 | Bartosz Goralewicz, CEO at Onely

January 20, 2022 Mark Bealin Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Bartosz Goralewicz, CEO at Onely.

Bartosz is an in-demand conference presenter and a frequent guest on industry podcasts and webinars. He is considered one of the top technical SEOs in the world. He’s particularly knowledgeable about Javascript SEO.

A few places you might’ve heard Bartosz present include, Ungagged, InOrbit, Brighton SEO, Search Love, and all the different SMX events.

For a really good deep dive into his areas of expertise, check out some of the webinars he’s done for SEMrush. They are consistently excellent.

I caught up with Bartosz during an interesting time for Technical SEOs. Core Web Vitals has captured the attention of SEOs all over the world. I’m going to start our conversation by asking him a series of questions about Core Web Vitals and how he and his team at Onely approach the concept.

I’m also going to ask Bartosz about Javascript. Simply put, Javascript and SEO don’t play together well. How does an expert like Bartosz evaluate Javascript for SEO?

What Javascript considerations should website owners and SEOs be concerned about? I’m going to ask Bartosz those questions and more.

Grab something cold to drink and join me for a conversation with Bartosz Goralewicz. We’ll chat about how significant a change Core Web Vitals was, we’ll chat Javascript SEO, and we’ll spend a little time talking about conference hijinx with Greg Gifford.

Greg’s SEO presentation from the IS20G conference

January 18, 2022 Greg Gifford Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s episode, I’m sharing a recording of my entire presentation from last week’s Internet Sales 20 Group conference in Philadelphia. It was our first conference of 2022, and the slides are packed with actionable tips to help you gain more visibility in local searches. This episode is longer than normal – about 37 minutes – but it’s definitely a don’t-miss episode!

Suds and Search 95 | Cindy Krum, founder and CEO of MobileMoxie

January 13, 2022 Mark Bealin Google Updates, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Cindy Krum, CEO at MobileMoxie. Cindy has spoken at virtually every major digital marketing event I can think of including Mozcon, Pubcon, Brighton SEO, and all the different SMX events.

I’ve been looking forward to speaking with Cindy for some time because she’s been my go-to resource for all matters related to mobile SEO. Cindy is a must-follow on Twitter at the handle @suzzicks for instant reaction to all the latest news and updates on Mobile SEO.

Missing reviews on GBP? Here’s why…

January 11, 2022 Greg Gifford Google My Business, Local Search Tuesdays, Reputation Management

Lately, many businesses have been complaining about review problems with Google Business Profiles. Customers are leaving reviews and they’re not showing up – even though the customer can see the review. Also, businesses have been losing reviews at an alarming pace. In this week’s episode, I explain why these two problems are happening and what you should do if you’re struggling with missing reviews.

Details About Google’s Recent Vicinity Update

January 4, 2022 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays, Local SEO

In the first episode of 2022, we share the details about Google’s recent Vicinity Update. The first major update to the local algorithm in several years, it looks like several signals have been updated in a big way. Check out the video for all the details.

Local Search Tuesdays: The top episodes of 2021

December 28, 2021 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays, Local SEO

In this week’s episode, we share the ten most popular episodes of 2021 – from Local SEO tips to updates on Google, we covered a lot of content this year. We aggregated all of the analytics data from the various platforms where we share our videos to create this list of the most watched episodes of the year. Enjoy!

Suds and Search 93 | Best of 2021, Part Two

December 23, 2021 Mark Bealin Best Practices, Digital Marketing, Google My Business, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Search Engine Optimization, Social Media Advertising, Suds and Search

Also available as a Podcast:

Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year.

Instead of our normal 1 on 1 interview format, our team found highlights from my conversations throughout the year and pulled out the top quotes, tips, and silly moments from the very best digital marketers in the industry.

Grab something cold to drink and join us for part 2 of the best of Suds & Search 2021.