SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Greg’s Local SEO Presentation from SearchLove San Diego

March 21, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

This week’s episode of Local Search Tuesdays is a fun one, but also kind of sad… We’re sharing Greg’s presentation from SearchLove San Diego a few weeks ago… the last SearchLove conference ever!

SearchLove has always been one of our favorite digital marketing conferences… For those who don’t know, it’s always been the most stellar conference content out there. Speakers are hand-picked – no one gets to pitch to be there – and it’s a single-track conference, so everyone gets to hear every speaker.

Greg was lucky enough to get invited, and they just announced at the end of February that this would be the last SearchLove conference. So while we’re excited to share his presentation, we’re also pretty bummed that this was his last time at SearchLove…

Suds & Search 153 | Joe Laratro, President at Tandem Interactive

March 16, 2023 Mark Bealin Suds and Search

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Joe Laratro, President at Tandem Interactive.

Joe is a veteran digital marketer, an in-demand conference presenter, and a published author. In addition to his role at Tandem, Joe is a tireless educator and conference organizer. Joe is the current president of the South Florida Interactive Marketing Association. If you’re in the area, check out the group.

Joe has also been one of the leaders of the Pubcon conference series. He is the Lead Moderator of and serves on the Pubcon Advisory Board.

His agency, Tandem Interactive, has received several accolades. They’ve won two US search awards including the award for Best Small Agency in 2018.

We sat down with Joe shortly after Pubcon Austin. We had a wide-ranging conversation talking about the future of conferences in the United States, ChatGPT, and Local SEO.

We’re also going to chat about agency life and why Joe is a proponent of returning to office work. We’re talking during a time of economic turmoil. Joe and I will chat about the myriad challenges facing agency owners during a recession.

Grab something cold to drink and join me for a conversation with Joe Loratro. We’ll talk about some advanced GBP tips, we’ll talk about how chatgpt is to writing what a calculator is to math, and I’ll spend a little time talking to Joe about the future of Pubcon…stay tuned for a big announcement about a fall event.

To get in touch with Joe, try his Instagram: @joelaratro.

Digital Marketing Tips: Pubcon Austin 2023

March 14, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays

If you’ve been watching this series for long at all, you know Greg loves to grab speakers and friends at conferences to share quick tips. Since this was the first time he’s seen most of these people since 2020, there was no way he was going to miss the opportunity to grab as many people as he could and have them share something awesome.

Check out this week’s episode for the ridiculously awesome list of tips!

Suds & Search 152 | Marty Weintraub, Founder of Aimclear

March 10, 2023 Mark Bealin Careers, Digital Marketing, Suds and Search

Also available as a Podcast:

Our guest on this week’s episode of Suds and Search is Marty Weintraub, Founder of Aimclear.

Marty is one of the most popular digital marketing personalities in the world. He’s an in-demand conference presenter and frequent keynote speaker. He’s presented at nearly every major digital marketing conference. In fact, at this point, it would probably be easier to list the conferences he hasn’t spoken at.

Greg’s SEO Presentation: Pubcon Austin

March 7, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created!

Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at the first Pubcon we’ve had since 2020. If you’re in marketing or any position that provides reports to clients, you definitely need to check out this presentation. Or, just check it out for all the awesome horror movie references, we’re good either way. It’s a bit longer than usual, so get comfy and check it out!

Suds & Search 151 | Amanda Milligan, Head of Marketing at Stacker

March 3, 2023 Mark Bealin Best Practices, Digital Marketing, Local SEO, Search Engine Optimization, Suds and Search, Uncategorized

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker.

This is her second appearance on this show, and she’s one of our favorite guests. Amanda is an in-demand conference speaker who frequently presents on topics related to Digital PR and link building.

Just Released: BrightLocal Consumer Review Study 2022

February 28, 2023 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reviews

Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well.

BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If you do any sort of marketing at all, you should check the report out – but if you do Local SEO, it should be required reading.

Mean Tweets: NADA 2023 Edition

February 21, 2023 Greg Gifford Digital Marketing, Local Search Tuesdays

This week’s episode of Local Search Tuesdays is a fun one – we’re keeping the tradition alive with NADA mean tweets!

This is the 8th year that Greg has done NADA mean tweets, although he started it nine years ago. Thanks to COVID, he had to skip a year. It’s based on Jimmy Kimmel’s bit where celebrities read mean tweets from random people, and it’s always one of our most popular videos.

So check out this week’s episode for another round of automotive experts at NADA reading mean tweets!

Suds & Search 150 | Stacey Bargar, Partner Manager at Microsoft

February 16, 2023 Mark Bealin Best Practices, Digital Marketing, PPC Advertising, Suds and Search

Also available as a Podcast:

Our guest on this weeks episode of Suds & Search is Stacey Bargar, Partner Manager at Microsoft.

Stacey is a veteran digital marketer with over seventeen years of experience. Prior to joining Microsoft, Stacey held several senior marketing positions. She has experience working in many verticals including automotive, healthcare, travel, home improvement, home goods, and retail.

Six Best SEO-themed Valentine’s Day Cards

February 14, 2023 Greg Gifford Local Search Tuesdays

It’s Valentine’s Day today, so if you’ve been watching this series for any time at all, you know that means we’re doing a special Valentine’s Day episode…

You should know by now how much Greg loves to do special holiday-themed episodes – for years he’s been digging up the best SEO-themed Valentine’s day cards to share. He spent a lot of time this year since there really weren’t many new ones, and he wanted to share new ones he’s never mentioned before. Check out this week’s episode of Local Search Tuesdays for this year’s list of the six best SEO-themed Valentine’s Day cards in 2023!