SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds & Search Ep. 122 | Keith Goode

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Keith Goode, SEO Product Director at Cox Automotive.

Keith has over 2 decades of experience in digital marketing. He’s an in-demand conference presenter. A short list of the conferences where you might’ve heard Keith speak include Pubcon, Digital Summit, SMX, and Advanced Search Summit.


Can Used Car Dealers Set Up Separate GBP Departments?

Welcome back to another episode of Local Search Tuesdays. This week, we’re answering a question that’s really important for used car dealers about separate Google Business Profile departments.

Greg flew out to Las Vegas a few weeks ago to speak at the NIADA Convention and had several dealers ask him a question that used car dealers ask fairly often. He realized he hadn’t explicitly covered it in an episode yet, so he’s here today to fix that.


Suds & Search Ep. 120 | Ross Simmonds, Founder and CEO of Foundation Marketing

Our guest on this week’s episode of Suds & Search is Ross Simmonds, Founder and CEO of Foundation Marketing.

Ross is a man who needs no introduction. He’s a popular conference speaker and frequent keynoter. He’s spoken at nearly every major industry conference that we can think of including, Mozcon, SearchLove, Learn Inbound, the CTA conference, and many more.


Suds & Search 119 | Sophie Brannon, Head of SEO at Absolute Digital Media

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Sophie Brannon, Head of SEO at Absolute Digital Media.

Sophie is one of the most exciting personalities in SEO right now. She was named the Rising Agency Star Of The Year in 2021 at the UK Agency Awards. She’s a frequent conference presenter, a frequent guest on podcasts and webinars, and she’s a must-follow on social media.


Traditional SEO vs. Local SEO: Which Does Your Business Need?

Most people do not realize that Google uses multiple algorithms to provide search results, so it is important to understand the difference between them when you are trying to optimize your site. If you want your site to be seen by potential and current customers, you need to optimize your website for the right algorithm. So how do you know which type of SEO to do to make your website more search engine friendly?