Tired of seeing your ad spend go to waste on clicks that don’t convert? It’s time to stop guessing and start mastering the art of hyper-relevant ad copy. Whether you’re a PPC veteran or just starting out, we’ve got the secret sauce to help you create ads that actually work.In this blog, we’ll dive deep
Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand
There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at
Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for
In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location.
In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing…
In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out:
In this week’s video, I share a recording of my entire presentation from the first US edition of Brighton SEO in San Diego a few weeks ago. We’re finishing a massive 2-year research project on Google Business Profiles, and I share some of the exciting results from the study, helping to shed light on which
In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations…
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