Let’s Put the “Oh!” in Google’s AI Overviews

Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand

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SEO Fluff Garbage Content (and How to Avoid It)

There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at

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