Google Ads has a lot of exciting new features, insights, and offers plenty of ROI to excite most marketers. But of course, Google Ads has costs too and fewer marketers get that excited about planning out a budget, and historically Google hasn’t made that process any easier. Where most businesses plan their advertising budgets on
Director of Paid Media
Mark Irvine is SearchLab’s Director of Paid Media – which means he manages our clients’ success across their paid search, paid social, display, and video campaigns. With over 8 years of PPC experience working across a book of over 30,000 clients, he is a veteran to the challenges our clients face in nearly any industry.
Mark’s depth of experience has earned him the attention and recognition of the world-wide search industry. PPCHero has recognized him as one of the top PPC Influencers every year since 2015. In 2019, Mark was recognized as the most influential PPC Expert by both PPCHero and Microsoft.