PPC Advertising

Suds and Search 46 | Ned Poulter, Founder and CEO of Pole Star Digital

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My guest on this episode of Suds & Search is the brilliant and engaging Ned Poulter. Ned is the Founder & CEO of Pole Star Digital. He has a wide breadth of digital marketing knowledge but has a well-earned reputation as one of the leading experts in the world on Paid Social. Ned is a well-known conference speaker, writer, and instructor.

He has presented at just about every big industry conference in Europe including UnGagged London, inOrbit, SearchLeeds, and Brighton SEO, where he frequently offers a must-see training course.

Ned’s agency has had an amazing run in 2020; winning numerous awards. A shortlist of the award shows that honored Pole Star Digital in 2020 includes the UK Social Media Awards, 2020 Global Marketing Awards, UK Digital Growth Awards, and the European Agency Awards where they won twice. At the time we filmed our episode, Pole Star Digital had won 11 industry awards.

I start our conversation by asking Ned about this truly extraordinary haul of awards and a little about the specific campaigns that earned Pole Star Digital these honors.

Ned is also the co-founder of Neverspoons. Neverspoons helps its users find a pint from a local, independent pub or bar. Once Neverspoons launched, the app went totally viral. The App has a really interesting backstory. During our discussion, I ask Ned all about Neverspoons and how they developed their massive following.

Join me for a really interesting interview with Ned Poulter. We’ll chat about what tools Facebook has to translate ads into foreign languages, the challenges small businesses face to get design resources, and we’ll talk a little bit about his fondness for Sushi boats.


Suds and Search 44 | AJ Wilcox, founder of B2Linked

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My guest on this episode of Suds & Search is AJ Wilcox, Founder of B2Linked, a LinkedIn Ads Agency. AJ is an in-demand speaker, podcaster, course instructor, and author.

He is considered one of the world’s leading experts on LinkedIn ads. PPC Hero included him in their list of the top 25 influencers in the world for the past four years. He’s presented at SMX, Social Media Marketing World, Inbound, Heroconf, Pubcon, and many other industry conferences.


Suds and Search 41 | Anders Hjorth, Founder of Innovell

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My guest on this episode of Suds and Search is Anders Hjorth. Anders is a veteran digital marketer and the founder of Innovell, a company that provides Digital Marketing Insights based on in-depth research. Anders is a serial entrepreneur who has founded multiple digital marketing agencies. In 2016, his agency BDBL was acquired by Accenture.

Anders appears on PPC Hero’s list of the top 25 influencers in the world. He is a regular presenter at conferences all over the world including HeroConf London, inOrbit, SMX Advanced Europe, and the International Search Summit in Barcelona.


Suds and Search 39 | Wil Reynolds, Founder of Seer Interactive

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Donate to Wil’s sleep out: click here

Link to Seer’s YouTube channel where you can learn to use big data: click here
Link to the animated illustration about the CEO swap with Rand Fishkin: click here

My guest on this episode of Suds & Search is the incomparable, Wil Reynolds. Wil is the Founder and Vice President of Innovation at Seer Interactive, a 150 person digital marketing agency specializing in using Big Data to improve SEO and Paid media campaigns.


What to do if you’re affected by new COVID restrictions

In this week’s episode, we talk about what you should do if your business is affected by the new round of COVID lockdowns. As the virus is surging in many areas across the country, many areas are increasing restrictions and returning to strict lockdowns. We’re heading into the holiday season, so it’s more important than ever to maintain your visibility online, so we share a few quick tips to ensure your business will be visible and attract customers.


Suds and Search 36 | Duane Brown, owner of Take Some Risk

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My guest on this week’s episode of Suds & Search is Duane Brown, Founder and Head Marketer at Take Some Risk.

Duane started Take Some Risk in January of 2017. In a short period of time, they have developed an impressive roster of clients including Birdies, Unbounce, and Woocommerce.

Duane is a paid media expert who worked internationally for years before starting his own agency. His journey from vagabond digital marketer to agency owner…during a lockdown was definitely something I wanted to discuss with him.

Duane is an in-demand conference speaker who has presented all over the world. A shortlist of the conferences he’s spoken at include, Brighton, INBOUND, SMX, and SEERfest.

Duane is also an accomplished writer. What I really like are his long-form guides to lesser-used advertising channels like Snap Ads and Tik Tok. I’ll spend a lot of our conversation talking about his guides and how marketers can use these channels more effectively.

Grab a beer and join me for a conversation with Duane Brown. We’ll discuss the value of advertising on smaller channels like Tik Tok and Snap, Google’s update to their Search Terms report, and why he decided to fire all his clients in August 2017.


Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing

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Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for 2020, Michelle was #1. If you’ve seen one of her videos, heard her present or read a blog post she authored you know that that honor is well-deserved.