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Suds & Search 141 | Dan Mondello, Co-Founder and CEO of Rank Really High

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Our guest on this week’s episode of Suds & Search is Dan Mondello, co-founder and CEO of Rank Really High.

Dan is a serial entrepreneur who co-founded two companies – DealerTeamwork and Home and Local Services – before launching his newest project.

You’ve probably heard the cliche that there are riches in niches. Dan has spent his career deeply understanding the unique needs of specific verticals. He started out working in automotive, then started businesses aimed at home service professionals. Now, Dan is working with cannabis dispensaries.

A few years ago, Dan noticed that cannabis and marijuana-related products were being legalized in numerous states. He secured the domain name rankreallyhigh.com, but it was just an idea for a few years until Dan took the leap and started the agency. Today, Rank Really High offers e-commerce web development and a suite of digital marketing services tailored to the unique needs of cannabis dispensaries.

How has Dan been able to shift from automotive to home services to cannabis?

How does his agency approach the myriad of compliance requirements for advertising cannabis products?

How much do his clients know and understand SEO and PPC?

We’re going to ask Dan these questions and many more.

Grab something cold to drink and join us for a conversation with Dan Mondello. We’ll talk about why he’s chosen to make websites on WordPress, we’ll spend some time talking about the cannabis industry and conference scene, and we’ll finish our conversation discussing whether he’s benefited from first mover principals.


Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

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My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing.

Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception.


Come see SearchLab at NADA

SearchLab is heading to the National Automobile Dealers Association convention this weekend, so we’re sharing all the details in this week’s video. We’ll be at booth 5129W, so if you’ll be out in Vegas, make sure you stop by and say hi! I’ll also be presenting an educational workshop on Thursday at 2:30, so come check it out if you want to hear the latest and greatest on SEO.


Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

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My guest on this week’s episode of Suds & Search is Zeph Snapp, CEO and Founder at Altura Interactive.

Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.

He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.

Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.

I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.

It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.

Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.


Suds and Search 100 | Aaron Levy, VP of Paid Search at Tinuiti

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My guest on this week’s episode of Suds & Search is Aaron Levy, Vice President of Paid Search at Tinuiti.

Aaron is one of the most popular and influential PPC experts in the world. He is a mainstay on PPC Hero’s list of the top 25 PPC experts in the world. He’s a talented presenter who has spoken at numerous conferences including HeroConf, SMX, the Utah DMC Conference, and the Paid Search Association conference.

Aaron’s also a terrific blogger who’s been published in Search Engine Journal and Search Engine Land. He frequently appears on podcasts and webinars.


Suds and Search 94 | Garrett Mehrguth, President and CEO of Directive

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My guest on this week’s episode of Suds & Search is Garrett Mehrguth, CEO of Directive. Garrett is an in-demand conference speaker. A few places you may have heard him present include State of Search, Digital Summit, Share16, and SMX West.

Garrett is an excellent podcaster and frequent podcast guest. After this episode, check out Garrett’s impressive podcast SaaS Marketing Makeover.


Suds and Search 93 | Best of 2021, Part Two

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Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year.

Instead of our normal 1 on 1 interview format, our team found highlights from my conversations throughout the year and pulled out the top quotes, tips, and silly moments from the very best digital marketers in the industry.

Grab something cold to drink and join us for part 2 of the best of Suds & Search 2021.


Suds and Search 92 | Best of 2021, Part One

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That’s a wrap on our second year of Suds & Search. This has been an amazing year of conversations with some of the very best digital marketers in the world. We’ve now launched over 90 episodes and it feels like we’re just getting started.

This week we’re going to take a break from our regularly scheduled one on one interviews to bring you a “best of” episode. We’ve put together highlights from my conversations with some of the top experts in SEO, PPC, Social Media, CRO, Web Development, and more. For the last time this year, grab something cold to drink and join me for the best of Suds & Search 2021.


Digital Marketing Tips from Digital Dealer Las Vegas

In this week’s video, I’m sharing tips from the speakers at Digital Dealer and Driving Sales Executive Summit. We were in Las Vegas for a week, since the conferences were back to back – and as always, I grabbed speakers and experts to share some tips to help with digital marketing. Check out these all-new tips to help you be better in 2022!