Smart Bidding has a reputation problem, and most of it is earned the wrong way. A team flips it on, performance dips, and the conclusion writes itself: automation doesn’t work, Google got worse, and costs are out of control. That reaction is understandable, but it usually points to the wrong thing. Smart Bidding isn’t a shortcut. It

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We have some very exciting news! Only the top 3% of Google Partner agencies in the United States earn Premier Partner status. SearchLab just made that list for 2026. Premier Partner status is earned through a combination of Google Ads expertise, client growth, and sustained performance across accounts. It is an honor and reflection of

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PPC is evolving fast. AI is baked into everything. Performance Max campaigns promise automation but can feel like a black box. Meanwhile, you’re trying to drive leads, not just clicks.In this session, SearchLab PPC expert Susan Yen broke down what’s actually working in PPC right now, how to regain control, and what business owners should

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You run a cozy coffee shop, and your espresso is miles better than the big chains. But when someone searches for “best coffee near me,” guess whose ad shows up first? Big brands with deep pockets. The good news? With the right PPC strategy—and a little AI—you can level the playing field.

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In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing…

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In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out:

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In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations…

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In this week’s video, I collected tips from the speakers and experts at PubCon Pro in Austin, Texas. This group of tips is pretty incredible, check it out…

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In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from…

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In this week’s episode, I share a quick recap of the Ignition Automotive Conference, as well as tips from the speakers at the event.

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