Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for 2020, Michelle was #1. If you’ve seen one of her videos, heard her present or read a blog post she authored you know that that honor is well-deserved.
Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She’s been on PPC Hero’s list of the top PPC influencers for the past three years.
Today’s guest is Mark Irvine. PPC Hero named Mark the #1 Most Influential PPC Expert of 2019. Microsoft Advertising named him the Influencer of the Year in 2019. I’m not sure if there’s a list of PPC experts he isn’t on.
Her writing is really exceptional. After this video, check out her column at Search Engine Journal. She’s also a dynamic and in-demand speaker who presents all over the world.
My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads.
My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as the small agency of the year by US search awards.
My guest today is Susan Wenograd, CMO at Aimclear. I’m not sure I know anyone with the breadth and depth of Susan’s expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She’s one of my favorite presenters. A short list of the conferences she speaks at includes Social Media Marketing World, Pubcon, Brighton, SMX and Social Media Examiner.
My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of the top 25 PPCers in the world for 4 years running. He’s regularly featured on Moz, Search Engine Journal, Search Engine Watch, Wordstream, Optimyzr and many more.
Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising?
It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on.
Despite its importance, there are still plenty of professionals asking themselves ‘what is pay per click?’ and wondering if it’s worth using it.
If you’re looking for pay per click strategies that make sense and a good rundown of why people love pay per click marketing, you’ve come to the right place.
Choosing the right agency is critical to your business success and requires a serious assessment of an agency’s capabilities and results.
Digital marketing is a very competitive industry with many large firms and smaller agencies starting up every day. Without knowing exactly what to look for, you will find difficulty in choosing an agency that is right for your business.
After reading the following criteria, we hope you choose us to represent your business. If your choice is not our agency, we still hope this information is helpful as you make this critical business decision.