Customer reviews are incredibly important – they’re a major factor in the local algorithm, according to the LSRF, but more importantly, they’re a trust signal to humans. If you have more reviews and a better score than your local competitors, it’s likely that you’re going to get more customers.
Think about what you do when you shop on Amazon or check out other businesses. You start by glancing at the reviews as you click the filter or sort button, and then you look at either the best reviews or the worst reviews. That default sort is the kicker though – if you’re looking at a local business and one of those top reviews is a bad one, you’re definitely going to read it.
Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well.
BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If you do any sort of marketing at all, you should check the report out – but if you do Local SEO, it should be required reading.
This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.
He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.
On this week’s Local Search Tuesdays, we’ve got another awesome presentation to share. A few weeks ago, Greg was down in Fort Lauderdale at the Modern Retailing Conference, and since it was such a popular presentation, we wanted to share it with you here. It’s about half an hour long, so kick back and get comfortable!
Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a cool tip to share with you that will help you when you’re reading a business’ reviews on Google.
We need to send a shoutout to our buddy Darren Shaw from Whitespark for pointing this out a few weeks ago. It’s a cool little trick, so we had to share it with you.