Reviews

Google Business Profile Quick Tips & Tactics: How to Bury Bad Reviews

Customer reviews are incredibly important – they’re a major factor in the local algorithm, according to the LSRF, but more importantly, they’re a trust signal to humans. If you have more reviews and a better score than your local competitors, it’s likely that you’re going to get more customers.

Think about what you do when you shop on Amazon or check out other businesses. You start by glancing at the reviews as you click the filter or sort button, and then you look at either the best reviews or the worst reviews. That default sort is the kicker though – if you’re looking at a local business and one of those top reviews is a bad one, you’re definitely going to read it.


Just Released: BrightLocal Consumer Review Study 2022

Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well.

BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If you do any sort of marketing at all, you should check the report out – but if you do Local SEO, it should be required reading.


Greg’s SEO Presentation: Too Extreme for NADA

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.


Suds & Search 143 | Best of 2022 Pt. 1

Also available as a Podcast:

As 2022 winds to a close here at Suds & Search, we’re switching up our usual one-on-one interview format. For the next two weeks, we’ll be airing “Best of” episodes, featuring some of the best moments from conversations we’ve had in the past year.


Suds & Search 142 | Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky.

Elizabeth is an up-and-coming conference presenter. She will be speaking at Local U coming up April 26th in Dallas Texas. Elizabeth is also great on podcasts and webinars and is a must-follow on Twitter at the terribly impressive Twitter handle @ownyourserp.

Elizabeth has a background in SEO and PPC. We’re going to start our conversation by discussing how an interdisciplinary approach to digital marketing helps her get more value for clients.


Greg’s SEO Slides: Modern Retailing Conference

On this week’s Local Search Tuesdays, we’ve got another awesome presentation to share. A few weeks ago, Greg was down in Fort Lauderdale at the Modern Retailing Conference, and since it was such a popular presentation, we wanted to share it with you here. It’s about half an hour long, so kick back and get comfortable!


Suds & Search 138 | Curtis Boyd, Founder of The Transparency Company

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Curtis Boyd, Founder of the Transparency Company.

Anyone who has paid any attention to Local SEO knows that spam is a big problem. In many cases, the spam isn’t merely annoying, it’s downright fraud. Consumers are harmed.


Suds & Search 137 | Greg Gifford, VP of Search at SearchLab Digital

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Greg Gifford, SearchLab’s Vice President of Search.

Greg is a man who needs no introduction. He’s an internationally recognized conference speaker and one of the most popular presenters in the industry.

It would be more concise to list the conferences he hasn’t spoken at. He’s well-known in the SEO community presenting at conferences like MozCon, SMX, Pubcon, and UnGagged.


How to Search Through a Business’ Google Reviews

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a cool tip to share with you that will help you when you’re reading a business’ reviews on Google.

We need to send a shoutout to our buddy Darren Shaw from Whitespark for pointing this out a few weeks ago. It’s a cool little trick, so we had to share it with you.