Marketing Analytics

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

February 6, 2024 Tim Dini Best Practices, Digital Marketing, Marketing Analytics, Resource Library

Data discrepancies in Google Analytics 4 (GA4)Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why:

1. Event Naming and Configuration:

Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for customized names. If similar events are named differently across various sections of a website or in different campaigns (e.g., “purchase” vs. “buy_now”), it leads to fragmented data, making it difficult to analyze overall user behavior.

Event Parameters: Events in GA4 can carry additional information through parameters. If parameters are not consistently set up (e.g., some “purchase” events carry price information while others don’t), this can lead to incomplete data and discrepancies in reporting.

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Digital Marketing Tips: MozCon 2023

August 22, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

In this week’s episode, I share tips from some of the speakers and experts at MozCon a few weeks ago. This was my 14th MozCon, and it continues to be an incredibly stellar conference. I was having such a good time that I forgot to get any video tips the first day, so I scrambled on day 2 and grabbed speakers and experts during the breaks and at the after party. Check it out, it’s a stellar list of digital marketing tips…

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Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

August 4, 2023 Mark Bealin Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Resource Library, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

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Suds & Search 167 | Luke Carthy, eCommerce and CRO consultant

June 29, 2023 Mark Bealin Best Practices, Marketing Analytics, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Luke Carthy. Luke is an in-demand conference presenter, a must-read blogger, and one of the leading experts in the world on eCommerce SEO and CRO.

I spoke to Luke shortly after his presentation at YoastCon about GA4. I struggle to think of a topic that stirs up emotions quite like GA4. Digital marketers have been frustrated, they’ve been confused, some have been in denial, but the time has finally come. Universal Analytics is no more as of July 1.

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Automotive Marketing Tips from Digital Dealer Tampa

May 30, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Marketing Analytics, Reputation Management, Search Engine Optimization

In this week’s episode, I collected helpful tips from the speakers and experts at the recent Digital Dealer conference in Tampa, Florida. We’ve got some amazing tips that will help your business thrive and rock the competition – check them out!

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Suds & Search 160 | Ryan Jones, Marketing Manager at SEOtesting

May 4, 2023 Mark Bealin Best Practices, Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

My guest on this weeks episode of Suds & Search is Ryan Jones, Marketing Manager at SEOtesting.

Ryan is a veteran digital marketer, blogger, conference presenter, and a must-follow on social media. He has a wide breadth of SEO experience working in-house and agency side. Ryan recently started a role at SEOtesting, a SEO tool suite designed to make SEO testing and reporting easier and less time-consuming.

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Digital Marketing Tips From Brighton SEO

May 2, 2023 Greg Gifford Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Marketing Analytics, PPC Advertising, Search Engine Optimization

In this week’s episode, I share some awesome digital marketing tips from some of the speakers and experts at Brighton SEO a few weeks ago. The top minds in digital marketing have shared some amazing tips that will help you excel at SEO and digital marketing – check them out:

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Greg’s SEO Presentation: Pubcon Austin

March 7, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created!

Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at the first Pubcon we’ve had since 2020. If you’re in marketing or any position that provides reports to clients, you definitely need to check out this presentation. Or, just check it out for all the awesome horror movie references, we’re good either way. It’s a bit longer than usual, so get comfy and check it out!