Marketing Analytics

Suds and Search 111 | Shaun Raines, Founder of Dealer SuperHero

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Our guest on this week’s episode of Suds & Search is Shaun Raines, Founder at Dealer SuperHero.

Shaun is an industry veteran with over 20 years of experience in sales, digital marketing, websites, PPC, SEO, social media, branding, management, leadership and team building.

He’s also an in-demand conference presenter. A few places you might’ve heard Shaun present include NADA, Digital Dealer, Driving Sales, and many, many more. Truth be told, this was one of the longest episodes we’ve ever filmed and we could’ve kept on going!


Suds and Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

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Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.

Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.

He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.

For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.

What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.

Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?

It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.

Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.


Greg’s SEO Presentation from Brighton SEO


This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…

So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!


Suds and Search 107 | Dan Moore, President of Vistadash

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My guest on this week’s episode of Suds & Search is Dan Moore, President of Vistadash.

Dan is an extremely popular conference speaker. You may have heard him present at Gary Vayberchuck’s Agent 2021, TedTalks, or as a frequent presenter at automotive conferences like NADA, Digital Dealer, and The Automotive Analytics & Attribution Summit.

“Half of my advertising spend is wasted; the trouble is, I don’t know which half.” You’ve probably heard this phrase before. Dan’s company helps dealerships find out what’s working and maybe more importantly, what isn’t. Vistadash is a marketing dashboard for automotive dealerships that combines all of the useful data for the dealership and puts it on one screen.

Dan, unsurprisingly, specializes in helping automotive dealerships understand what’s happening with their marketing dollars. The good stuff, the bad stuff, and the ugly stuff. I was really excited to have him on so that we could nerd out about data and analytics.

Grab something cold to drink and join me for a conversation with Dan Moore. We’ll talk about the most common problems dealerships have when collecting their data, we’ll chat a little bit about how the chip shortage has made data collection more complicated, and I’ll ask him a couple of questions about his book, “Do Moore, Get More.”


Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

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My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing.

Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception.


Suds and Search 99 | Ryan Jones, Vice President of SEO at Razorfish

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My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world.

He is also a popular conference presenter. A shortlist of the conferences Ryan has presented at includes Pubcon, SMX, State of Search, and UnGagged.

I begin our conversation talking about his presentation at Pubcon Florida last Spring. The speech was based on research Ryan did with Eric Enge in partnership with BrightEdge. The presentation starts by showing the myriad ways that enhanced search features are expanding. For SEO professionals who look at SERPs every day, the pace of change can be dizzying.


Suds and Search 98 | Michelle Robbins, Senior Director of Data and Analytics for Clearlink

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My guest on this week’s episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive.

Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third Door Media, the publisher of Search Engine Land, Marketing Land, and the company that puts on all the SMX events.


Suds and Search 94 | Garrett Mehrguth, President and CEO of Directive

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My guest on this week’s episode of Suds & Search is Garrett Mehrguth, CEO of Directive. Garrett is an in-demand conference speaker. A few places you may have heard him present include State of Search, Digital Summit, Share16, and SMX West.

Garrett is an excellent podcaster and frequent podcast guest. After this episode, check out Garrett’s impressive podcast SaaS Marketing Makeover.


Suds and Search 93 | Best of 2021, Part Two

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Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year.

Instead of our normal 1 on 1 interview format, our team found highlights from my conversations throughout the year and pulled out the top quotes, tips, and silly moments from the very best digital marketers in the industry.

Grab something cold to drink and join us for part 2 of the best of Suds & Search 2021.


Suds and Search 80 | Kevin Frye, Marketing Director for the Jeff Wyler Auto Group

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My guest on this week’s episode of Suds & Search is Kevin Frye, Marketing Director for the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States.

Kevin is one of the most influential voices in automotive digital marketing. Automotive News named him one of the top 5 influencers in the world.

He is a presenter and frequent keynote speaker at automotive conferences including Digital Dealer, NADA, Driving Sales, Dealer Think Tank, Women in Automotive, and many, many other places.