Marketing Analytics

Suds and Search 68 | Dr. Pete Meyers, Marketing Scientist at Moz

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My guest on this week’s episode of Suds & Search is Dr. Pete Meyers, Marketing Scientist at Moz.

Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm. Mozcast started in 2012 at the time of some of the most consequential algorithm updates ever.

9 years later Mozcast remains a go-to resource for SEOs who want to learn what might’ve happened to their rankings and traffic after Google made a tweak to their algorithm.


Why rank tracking isn’t a good SEO success metric

In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank trackers don’t mean squat to your bottom line…


Suds and Search 60 | Eric Enge, Principal at Perficient

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My guest on this week’s episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur.

Eric has won numerous awards. In 2018, he was named Search Personality of the Year by the Drum Search Awards. In 2016, he was awarded Search Engine Land’s Landy Award for Search Marketer of the Year and he also won US Search Awards Search Personality of the Year in 2016.

Eric is the lead author of the book The Art of SEO, a 900+ page book that is frequently used as THE textbook for learning SEO.


Suds and Search 50 | Lee Manning, Co-founder of Armchair Marketing

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My guest on this episode of Suds & Search is Lee Manning, Co-founder of Armchair Marketing. Lee is generally considered one of, if not the top automotive digital marketers in the UK. Prior to starting his own agency, Lee had an amazing run at a UK top 20 automotive dealer group. His work quickly garnered attention and the group he was responsible for began winning awards…lots of awards. Over an 18 month span, Lee and his team won 18 prestigious industry awards.


Suds and Search 48 | George Nenni, Founder of Generations Digital

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My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships.

George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential books. His first is titled, A Car Dealer’s Guide to Google My Business which explores all the unique opportunities for car dealerships within Google My Business. Just before this episode launched, George released his second book, A Car Dealer’s Guide to Digital Marketing.


Suds and Search 39 | Wil Reynolds, Founder of Seer Interactive

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Donate to Wil’s sleep out: click here

Link to Seer’s YouTube channel where you can learn to use big data: click here
Link to the animated illustration about the CEO swap with Rand Fishkin: click here

My guest on this episode of Suds & Search is the incomparable, Wil Reynolds. Wil is the Founder and Vice President of Innovation at Seer Interactive, a 150 person digital marketing agency specializing in using Big Data to improve SEO and Paid media campaigns.


Suds and Search 38 | Rand Fishkin, Founder of SparkToro

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My guest on this episode of Suds & Search is a man who needs no introduction. Rand is one of – if not the most recognizable personalities in SEO. He is the co-founder and CEO of SparkToro.

Previously, he co-founded SEOMoz, which later rebranded to Moz, along with his mother Gillian. Moz is one of the most important brands in SEO. From Whiteboard Fridays to the Beginner’s Guide to SEO to MozCon and all the impressive tools Moz has created, Rand has been at the center of this incredible company from the start.

Rand resigned from his board position at Moz in October 2020 just after we spoke. You can learn more about his personal journey and that of his company in his incredibly impressive book, Lost and Founder. I’ll spend some of our conversation talking about the book, but honestly, I could’ve talked to Rand all day about it. I couldn’t recommend a book more strongly. It’s not just for SEOs! It’s not just for entrepreneurs. It’s an incredible human story. Rand courageously tells all the great and gory details of his entrepreneurial life.

I’m going to start our conversation talking about his new company SparkToro. I’ll get Rand’s reaction to some use cases for Local SEOs and pick his brain on a post he wrote titled, “Six Ways SparkToro’s Early Customers Use Our Product.”

Grab something cold to drink and join me for a conversation with Rand Fishkin. We talk about the importance of core values in business, how to become less reliant on the duopoly of Facebook and Google, why he chose to make canceling a subscription with SparkToro easier, and we’ll spend a little time talking about his love for pasta and al pastor tacos.


Suds and Search 37 | Will Critchlow, Founder and CEO of SearchPilot

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My guest on this episode of Suds & Search is Will Critchlow, CEO at SearchPilot and SEO Partner at Brainlabs. Will is one of the most famous SEO presenters in the world. His content is ubiquitous on blogs, webinars, and at industry conferences.

Will co-founded Distilled in 2005 with Duncan Morris. Distilled became an iconic brand in SEO, winning numerous industry awards. Will and the team at Distilled started the conference series SearchLove, one of the most popular search marketing conferences with events held in London, San Diego, and New York.

Earlier this year, Distilled’s consulting services were acquired by BrainLabs. I’m going to start our conversation by talking about what it was like to go through an acquisition.

His new project, SearchPilot, was originally software Distilled used to help their clients. Now they’ve developed a really interesting way for SEOs to do A/B tests. A/B testing is popular in Conversion Rate Optimization and Paid Media, but not as much in SEO. I’m going to ask him about some of the findings from the A/B tests he and the team at SearchPilot have performed.

Will and Distilled have had an amazing relationship with Moz and Moz’s co-founder Rand Fishkin that I’ve followed from afar. We talk about how building genuine relationships rather than transactional relationships was a key to Distilled’s rapid growth.

Grab a beer and join me for a conversation with Will Critchlow one of the most important voices in SEO. We’ll talk about how the industry has evolved over his 15-year career, how to do a proper a/b test in SEO, we’ll talk about his love for basketball and what he learned from having his children perform a handful of searches on Google.


Greg’s presentation from BrightonSEO

In this week’s episode, I share the video of my presentation at BrightonSEO last week – the UK’s largest digital marketing conference. I packed 20 minutes with time-saving tips for using Google Data Studio for reporting. If you haven’t played with Data Studio yet, now’s the time to get started. Watch these awesome tips and take your reporting game to the next level!


Suds & Search 25 | Mike King, Managing Director of iPullRank

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In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.

Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.