Marketing Analytics Archives - Page 3 of 4

Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

March 17, 2022

Digital Marketing, Marketing Analytics, PPC Advertising, Reputation Management, Search Engine Optimization, Social Media Advertising, Suds and Search

Also available as a Podcast: My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing. Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer

Suds and Search 99 | Ryan Jones, Vice President of SEO at Razorfish

February 10, 2022

Mark Bealin

Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world. He

Suds and Search 98 | Michelle Robbins, Senior Director of Data and Analytics for Clearlink

February 3, 2022

Mark Bealin

Best Practices, Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive. Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third

Suds and Search 93 | Best of 2021, Part Two

December 23, 2021

Mark Bealin

Best Practices, Digital Marketing, Google My Business, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Search Engine Optimization, Social Media Advertising, Suds and Search

Also available as a Podcast: Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year. Instead of our normal 1 on 1

Suds and Search 80 | Kevin Frye, Marketing Director for the Jeff Wyler Auto Group

September 16, 2021

Mark Bealin

Best Practices, Digital Marketing, Marketing Analytics, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Kevin Frye, Marketing Director for the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Kevin is one of the most influential voices in automotive digital marketing. Automotive News named him one of

Suds and Search 77 | Noah Learner, Product Director at Two Octobers

August 26, 2021

Mark Bealin

Digital Marketing, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Noah Learner, Product Director at Two Octobers. Noah is one of the most exciting personalities in SEO right now. He is an in-demand speaker, educator, podcaster, and frequent clubhouse organizer. Prior to joining Two Octobers, Noah founded BikeShopSEO, a

Suds and Search 68 | Dr. Pete Meyers, Marketing Scientist at Moz

June 24, 2021

Mark Bealin

Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Dr. Pete Meyers, Marketing Scientist at Moz. Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm.

Why rank tracking isn’t a good SEO success metric

May 4, 2021

Greg Gifford

Best Practices, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank

Suds and Search 60 | Eric Enge, Principal at Perficient

April 29, 2021

Mark Bealin

Digital Marketing, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur. Eric has won numerous awards. In 2018, he was

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