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My guest on this week’s episode of Suds & Search is Kevin Frye, Marketing Director for the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States.

Kevin is one of the most influential voices in automotive digital marketing. Automotive News named him one of the top 5 influencers in the world.

He is a presenter and frequent keynote speaker at automotive conferences including Digital Dealer, NADA, Driving Sales, Dealer Think Tank, Women in Automotive, and many, many other places.

I’m going to spend much of our conversation talking about a recent presentation he gave at Digital Dealer in Tampa.

Kevin’s talk was about a rather radical experiment he performed for his family of dealerships. He removed all forms from the site. No forms for new car sales. No forms for used car sales. No forms to make an appointment for an oil change. No forms anywhere.

What Kevin knew before the rest of the auto dealer world was that the current website model was antiquated. He suspected that if people were given the opportunity to chat and text in favor of filling out forms, the dealership would capture more leads.

Stay tuned to find out how effective this experiment really was.

Grab something cold to drink and join me for a conversation with Kevin Frye. We’ll chat about the current state of automotive dealership websites (surprise, surprise, they’re not great), we’ll talk about how the current world of texting and chatting has impacted salespeople, and I’m going to ask him about his hobby of flying airplanes.