Mark Bealin, Author at SearchLab Digital

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

Leadership updates: Elevating Dane Saville and Welcoming Back Andrew Marr

August 23, 2024 Mark Bealin Careers

At SearchLab, we’re proud of what we’ve built. We’ve recently been named to the Inc. 5,000 list for the third year in a row, and we’re shortlisted for TEN US Search Awards. One of the building blocks that allowed us to get to where we are today is our people. We wouldn’t be where we are today if we didn’t hire the top talent in the industry.

I’ve learned over the years that it’s not just about having top talent, it’s also important to play to people’s strengths. If someone gets to come to work every day and use their talents to do what they love, clients get better results and our team is happier.

Today, we’re thrilled to announce two significant leadership changes that will help us reach new heights in the future.

Dane Saville Promoted to Director of Brand Experience

Dane Saville has been promoted to the newly created role of Director of Brand Experience.

In his two years as Director of SEO, Dane oversaw our award-winning SEO team. Dane led the team through a transitionary period, which has allowed SearchLab to grow aggressively in 2024. As of this writing, SearchLab has more SEO clients and higher monthly recurring revenue than at any point in company history.

Dane has an incredible mind and a unique talent for talking to clients at their level – at heart, he’s a born educator. In his new role, Dane will focus on developing SearchLab’s brand through conference speaking, podcasting, conducting and publishing industry studies. He will also act as a subject matter expert during sales demonstrations to prospective clients and as an ambassador for new clients, ensuring a smooth onboarding experience.

His expertise will be instrumental in further strengthening our brand’s presence and enhancing the overall experience for current and future clients.

Suds & Search 172 | Daniel Russell, Board Member at Go Fish Digital

August 11, 2023 Mark Bealin Best Practices, Digital Marketing, Local SEO, PPC Advertising, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital.

Daniel is a veteran digital marketer. During his time at Go Fish Digital he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A few places you might’ve heard Daniel speak include, SearchLove, Content Marketing Conference, Inbound, and the Digital Summit series.

Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

August 4, 2023 Mark Bealin Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Resource Library, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

Suds & Search 170 | Lisa Schneider

July 20, 2023 Mark Bealin Best Practices, Digital Marketing, Suds and Search

My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places.

Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch.

Suds and Search 169 | Els Aerts, cofounder of AGConsult

July 13, 2023 Mark Bealin Best Practices, Digital Marketing, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult.

Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel.

Suds and Search 168 | Jeremy Vest, founder of Creator Unlock

July 6, 2023 Mark Bealin Best Practices, Digital Marketing, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Jeremy Vest, Founder of Creator Unlock. Jeremy is a veteran digital marketer, serial entrepreneur, and frequent conference presenter. You might’ve heard Jeremy present at LocalU, VidSummit, Vidcon, and Social Media Marketing World. He also founded the popular conference Video Marketing World.

What does Jeremy do exactly? He teaches business owners and thought leader how to dominate their niche using video. And the results are hard to believe. His clients have earned billions of views on tik tok, youtube, and other video platforms.

Suds & Search 167 | Luke Carthy, eCommerce and CRO consultant

June 29, 2023 Mark Bealin Best Practices, Marketing Analytics, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Luke Carthy. Luke is an in-demand conference presenter, a must-read blogger, and one of the leading experts in the world on eCommerce SEO and CRO.

I spoke to Luke shortly after his presentation at YoastCon about GA4. I struggle to think of a topic that stirs up emotions quite like GA4. Digital marketers have been frustrated, they’ve been confused, some have been in denial, but the time has finally come. Universal Analytics is no more as of July 1.

Suds & Search 166 | Darren Shaw, Founder and CEO of Whitespark

June 22, 2023 Mark Bealin Best Practices, Google Business Profile, Local SEO, Reputation Management, Suds and Search

My guest on this week’s episode of Suds & Search is Darren Shaw, CEO and Founder of Whitespark.

Darren is a man who needs no introduction. He is an in-demand conference presenter, a tireless educator, and one of the most important voices in Local SEO. Darren is also a must-follow on social media, where his short videos are fun and chock-full of actionable information.

Darren is also the organizer of the Local Search Ranking factors study. The Local Search Ranking Factors study is a study based on interviews with the top local SEOs in the world about how Local Search is changing each year. The release of the Local Search Ranking Factors every year ushers in a ton of interest from anyone working in Local SEO.

I’m going to ask Darren about the study and get his own impressions about where Local SEO is headed.

Grab something cold to drink and join me for a conversation with Darren Shaw. We’ll chat about how he organizes the Local Search Ranking factors survey, I’ll spend a little time chatting about how Local SEOs are using AI, and he’ll hand out some killer tips to get more positive reviews.

Suds & Search 165 | Dixon Jones, CEO of inLinks

June 15, 2023 Mark Bealin Best Practices, Digital Marketing, Local SEO, Reputation Management, Search Engine Optimization, Suds and Search

My guest on this weeks episode of Suds & Search is Dixon Jones, CEO of inLinks.

Dixon is an industry veteran, a published author, frequent blogger, and one of the best educators in the industry. He’s won numerous awards including the illustrious Search Personality of the Year Award, and inLinks, the company he founded, won the award for Search Technology of the Year.

Suds & Search 164 | Paula Keller French, Director of Sales and Marketing at Search Influence

June 8, 2023 Mark Bealin Digital Marketing, Google Business Profile, Local SEO, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence.

Paula is a popular conference speaker, blogger, and trainer. This is her second appearance on Suds & Search and I’m excited to have her back for a big announcement. Paula and the team at Search Influence recently co-authored an important study titled “Slipping Through the Cracks Understanding PCO Unit SEO Capabilities.”