My guest on this week’s episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence.

Paula is a popular conference speaker, blogger, and trainer. This is her second appearance on Suds & Search and I’m excited to have her back for a big announcement. Paula and the team at Search Influence recently co-authored an important study titled “Slipping Through the Cracks Understanding PCO Unit SEO Capabilities.”

Search Influence partnered with the non-profit group UPCEA to generate the most comprehensive study I’m aware of for how higher-ed institutions are handling their SEO. The nice way to put it is that the study found that there’s a lot of opportunity.

How did this study come about? What did the study reveal about the SEO readiness of these higher ed institutions? Do the important stakeholders even have useful reporting on their campaigns? I’m going to ask Paula these questions and many more.

Grab something cold to drink and join me for a conversation with Paula Keller French. We’re going to talk about SEO for higher-ed, why the audience for higher-ed institutions is changing quickly, and we’ll spend a little time digging into the impact of this impressive study.