Optimized Google Business Profile
Show Up Where Your Customers Search
We’re a Local SEO and PPC marketing agency that helps businesses get found online. Whether in a Google search, in an ad, or from a ChatGPT prompt, we know how to turn online searches into real calls, store visits, and revenue.
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Trusted by The Best
Cookie-Cutter Playbooks Don’t Work for Businesses Like Yours
You’re trying to get Mrs. Patterson to call you instead of the Med Spa down the street. That takes a completely different playbook to get your local business to appear in search and AI recommendations.
Local visibility depends on signals most agencies ignore:
Content built to convert visitors
Review quantity, quality, and recency
Photos and videos that build trust
Local campaigns in your area
Budget spent on the right people
Missing any of these?
You’ll get buried beneath local competitors who got them right.
Nail them? You’re the business people call.
We Create Custom Strategies Based on Your Goals
“We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication
and measurable outcomes, both of which they consistently provide.”
— The Team at Palestine Toyota
Most Agencies
- Set up campaigns once and check-in occasionally
- Focus on vanity metrics like clicks and impressions
- Uses the same playbook for every client
- Confusing reports full of metrics that don’t show ROI
- Tend to disappear after the initial setup process
- Treat PPC and SEO as separate silos and services
- Tries to upsell AI optimization as a separate service
SearchLab
- Humans (not bots) reviewing your accounts daily
- Focus on more calls, leads, and actual revenue
- Campaigns built specifically for your local market
- Clear reporting that tells you what’s working and why
- Ongoing optimization and proactive communication
- When the industry shifts, we’re already ahead of it
- AI optimization is built into our Local SEO strategy
Check Out Our Case Studies
Local Search isn’t magic.
It’s doing custom strategies, and these results prove it.
We have been working with the SLD team for several months now, and they have been a solid partner. They show up to our meetings with multiple field experts and unbiased data. I am more than happy to give this team 5 stars for their excellence.
Ben Gregory
We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations.
Kyle Graef
We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they consistently provide.
Palestine Toyota
We have been working with the SLD team for several months now, and they have been a solid partner. They show up to our meetings with multiple field experts and unbiased data. I am more than happy to give this team 5 stars for their excellence.
Ben Gregory
We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations.
Kyle Graef
We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they consistently provide.
Palestine Toyota
Award-Winning Agency
SearchLab has been Microsoft’s Global Emerging Partner of the Year and a Google Premier Partner, placing SearchLab in the top 3% of Google Partners agencies in the country. We’ve won multiple awards, made the Inc. 5000 list FIVE times, and have been shortlisted for over a dozen awards.
How We Get You More Customers
Google Business Profile (GBP) Optimization
Your GBP is the most important piece of real estate you have. We prioritize optimizing your GBP including things like categories, reviews, and QA, so your GBP converts browsers into customers.
Local Content
Your website needs to speak to your city. We create location pages and service-related content that show up for the searches your local customers make. You’re not just trying to show up, you’re trying to show up locally.
Reviews and Reputation
Reviews impact whether people pick up the phone to call you or book that first appointment. We help you generate more reviews, improve review quality, and respond in ways that build real trust longterm.
Local Authority Building
Backlinks from random websites don’t move the needle for local businesses. Links from local organizations, news sites, and community partners do. Those are the ones we focus on building.
Ongoing Optimization
We never stop monitoring your performance, adapting to algorithm updates, and looking for new opportunities. You get compounding growth instead of a one-time fix.
Citations and Listings
When your business info is inconsistent across the web, Google loses trust in you. We build citations on the important directories, clean up the wrong listings, and make sure everything matches.
Google and Meta Ads
Our team of advertising experts build campaigns centered around local searches on Google, Facebook, and Instagram. These are the types of campaigns that drive calls and visits from customers in your city.
Continous PPC Optimization
We don’t create set-it-and-forget-it strategies. We conduct daily monitoring, bid adjustments, landing page improvements, and ad testing to keep your cost-per-lead dropping month-after-month.
Your Growth Partner
When you partner with SearchLab, you gain more than an agency. You gain a dedicated Customer Success Manager, a team of specialists, and a proven process designed to help your business grow. Here’s how we kick off every client relationship:
Your Growth Partner
When you partner with SearchLab, you gain more than an agency. You gain a dedicated Customer Success Manager, a team of specialists, and a proven process designed to help your business grow. Here’s how we kick off every client relationship:
Search Is Changing. So Are We.
People aren’t just searching on Google anymore. They’re asking ChatGPT, Perplexity, Google’s AI Mode, and other AI tools where to shop, who to trust, and which businesses to choose.
At SearchLab, optimizing for AI (commonly referred to as GEO or AEO) isn’t an add-on service. It’s built into how we approach Local SEO, SEO, and PPC because showing up where your customers search now includes AI-powered experiences, not just traditional search results.
Curious how we use AI as a company? We believe AI should enhance human expertise, not replace it. That’s why every strategy, recommendation, and piece of content is created by our team of experienced marketers. AI is only brought in to help accelerate research, project management, and execution. As a company, we do not believe in using AI to replace critical thinking or execution.
→ Learn how SearchLab responsibly uses AI
Show Up Where Your Customers Search
Someone else just got the call that should have been yours. It’s time to pop open the hood and show you exactly where you stand right now, what’s holding you back, and what it would take to start showing up everywhere.
Schedule a Discovery CallOr call us at +1 (312) 256-1574
With SearchLab, You Get a Real Partner
Free Resources to Grow Your Skills
Questions We Hear a Lot
We’re not a one-size-fits-all agency. Every strategy is built around your business goals, industry, and market. Our team combines deep expertise in SEO, Local SEO, PPC, and analytics with a commitment to transparency, accountability, and measurable results.
We work with businesses across a variety of industries, including automotive, legal, healthcare, home services, retail, and multi-location brands. Our strategies are customized to the unique challenges and opportunities within each industry.
Absolutely. We have extensive experience helping multi-location brands improve visibility across hundreds or even thousands of locations through scalable Local SEO, paid media, and digital marketing strategies.
When you work with SearchLab, you gain a dedicated team of marketing experts who act as an extension of your business. We prioritize communication, collaboration, and transparency so you always know what we’re doing, why we’re doing it, and how it’s impacting your results.
We’re a great fit for businesses that want a strategic marketing partner focused on long-term growth. We typically work with established companies, multi-location brands, and organizations looking to improve visibility, generate more qualified leads, and achieve measurable business results.
Ready to Grow
Your Local Business?
Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis
Schedule a Strategy Call