Local Search Tuesdays - SearchLab Digital

How to Fight Review Extortion

A handful of fabricated reviews can destroy a small business overnight, which is precisely why review extortion scams are among the fastest-growing threats facing local businesses today. One morning your business enjoys a healthy 4.8-star rating; by the next, you’re staring at a flood of 1-star reviews and a WhatsApp message demanding payment to make […]

New Releases: Official Google GBP Guides

Google’s New GBP Playbooks: What Multi-Location Brands Need to Do Right Now If your local visibility has felt harder to control lately, this is one of those updates you do not want to miss. Google quietly dropped a set of Google Business Profile playbooks that give you a clear, structured way to improve how your […]

Google Review Guidelines 2026 Update

If your business relies on reviews to drive visibility and conversions, this update matters more than you think. Google quietly updated its restricted and prohibited content guidelines, and many businesses are already feeling the impact. Reviews are at risk of being removed, and processes that used to “work” are now violations. Why This Update Matters […]

Mean Tweets NADA 2026

NADA Mean Tweets is back for another year, our favorite annual tradition where we take inspiration from the classic Jimmy Kimmel bit and let the tweets fly. It is a fan-favorite episode every year, and this year delivered it the hilarity once again. Watch the latest Local Search Tuesdays now and see your auto industry’s […]

Just Released: Cannabis Dispensary SEO Study 2026

Local Search Tuesdays is back, and this episode is a big one. SearchLab just released the largest SEO study ever conducted for cannabis dispensaries. If you operate in a regulated industry, manage multiple locations, or rely on organic visibility because paid ads are limited or off the table, this data matters to you even if […]

Google Update: Department GBPS Are Finally Back

I called it! Google just fixed the bug and department profiles are back, baby! All verticals that are allowed to have departments now have the explicit list of links to the various departments displayed on the primary profile. Check out the video for details… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. […]

GBP Updates For Car Dealers

In this Local Search Tuesdays episode, I dive into the recent shake-ups hitting Google Business Profiles for car dealerships. I break down why Google killed off the “Vehicles for Sale” widget in November 2025 (spoiler: it’s all about the Benjamins and those VLA clicks!). I also tackle the mystery of the disappearing department profile links, […]

Local Search Tuesdays Most Popular Episodes of 2025

I’m closing out 2025 with a bang! In this final Local Search Tuesdays episode of the year, as I count down the TOP 10 most impactful episodes from the past 12 months. From groundbreaking Google Business Profile updates to NADA mean tweets, I’m revisiting the moments that shaped local search in 2025. Whether you missed […]

Greg’s Top Ten Holiday Movies: 2025 Edition

Join us for our annual Christmas tradition as Greg counts down the most anticipated movies hitting theaters in 2025! From animated adventures to action-packed thrillers, this year’s lineup is absolutely killer. VIDEO TRANSCRIPT Welcome back to a special Christmas edition of Local Search Tuesdays. This week, it’s everyone’s favorite annual episode: My list of 2025 […]

2026 Local Search Ranking Factors: What’s Changed Since Last Time

We’re going LSRFing again! Continuing our deep dive into the 2026 Local Search Ranking Factors! This week I’m breaking down the biggest signal changes, new factors, and what it all means for your local SEO strategy. Find out which factors rose and which ones fell in the 2026 LSRF! VIDEO TRANSCRIPT Welcome back to another […]

Just Released: 2026 Local Search Ranking Search Factors

This week I’m breaking down the comprehensive Local Search Factor Rankings or better known as the LSRF (L-uh-surf!) the most important research in Local SEO. This year’s edition is the most detailed yet, surveying top Local SEO experts to reveal what really matters for local search visibility. VIDEO TRANSCRIPT Welcome back to another episode of […]

Digital Marketing Tips: Chiang Mai SEO

I was fortunate enough to speak at Chiang Mai SEO, but I wasn’t the only expert there, so as usual I rounded up all the other experts for their digital marketing tips! From the 5-minute lead response rule (hello, AI!) to why you should crash plumbing conferences if plumbers are your clients. Learn how to […]

Greg’s Presentation: Chiang Mai SEO

Before the feast on Thursday, learn how to dominate local SEO competition. Fresh from presenting at Chiang Mai SEO Conference in Thailand, this week’s Local Search Tuesdays delivers an epic presentation on crushing your local search game. Perfect timing before the holiday! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. To celebrate […]

Greg’s Keynote: State of Search

Ready to transform into a local visibility superhero? This week on Local Search Tuesdays, I’m sharing my keynote presentation: “How to Become a Local Visibility Superhero,” which I delivered at the State of Search conference in Dallas. This isn’t your typical local SEO talk. I reveal the strategies and tactics that separate ordinary local search […]

Digital Marketing Tips: Brighton SEO

Fresh off the plane from Brighton SEO, and as always it was incredible. These past few days have been a masterclass in local search, spent shoulder-to-shoulder with some of the industry’s sharpest minds. I’ve corralled these brilliant folks to share their best digital marketing insights with you in this week’s episode of Local Search Tuesdays. […]

Greg’s Slides from Brighton SEO

I just got back from Brighton SEO in the UK, and I’m pumped to share my presentation with you! This conference has been a staple in my calendar for over ten years, and it’s hands down my favorite event in the industry. This year, I tried something new by teaming up with Sarah and Tazmin […]

Greg’s Top 10 List: The Best Horror Movies of 2025

This week on #LocalSearchTuesdays, I’m taking a break from local SEO to dive into something truly terrifying… My top ten best horror films of 2025! Check out my favorite spine-chilling releases from this year, discussing what made these films stand out in the horror genre. Whether you’re a horror aficionado or just looking for your […]

Coming Tomorrow: The Largest SEO Study Ever Done for PI Lawyers

If you’re a lawyer and you saw our massive automotive SEO study that dropped last month and thought, how can I apply this to my firm? Don’t worry because we have a study just for you! Tomorrow we’re dropping the largest SEO study EVER done for personal injury attorneys! Last month we released our car […]

SEO Myth-Busting: AI Can’t Do SEO

I’m calling out a costly mistake I see everywhere: companies firing their SEO teams and replacing them with ChatGPT. In this episode, I explain why AI can’t do SEO despite what gurus claim. These tools are pattern predictors, not thinkers – and research shows they fail up to 65% of tasks. You still need human […]

2025 GBP Study for Automotive: Ranking Comparison

I’m back with another episode of Local Search Tuesdays, and this week we’re diving even deeper into the 2025 GBP Study for automotive. I’m breaking down the differences between dealerships ranking number one and those sitting at number ten, and the results are seriously eye-opening. Watch now to see what top-performing dealers are doing differently […]

2025 GBP Study for Automotive: Industry Averages

I’m back again and still unpacking the massive 2025 GBP Study for Car Dealers. This week, I’m focusing on the industry averages we uncovered across profiles, websites, and reviews. The data shows where most dealerships stand and what they could be doing better. Check out the episode for the highlights, then dive into the full […]

Coming Thursday: 2025 GBP study for automotive

This week I’m keeping it short and sweet because something huge is about to drop. On Thursday we are unveiling the 2025 edition of our Automotive Google Business Profile Study, the largest SEO research project in the car dealer world. We dug into more than 2,200 dealership profiles and analyzed over 150 data points to […]

Tips for Local SEO: LocalU in Nashville

I just got back from fantastic trip LocalU in Nashville, where I asked some of the smartest local search experts to share their best quick tips. In this episode of Local Search Tuesdays, I’m bringing you the highlights so you can pick up a few new tricks to improve your digital marketing. Check it out! […]

Coming soon 2025 Automotive GBP study

In this episode of Local Search Tuesdays, I’m giving you a quick preview of something big we’re about to release: the 2025 Google Business Profile study for car dealers. On September 25th, we’ll be publishing the largest automotive SEO study ever done. We looked at thousands of dealer profiles across 20 major cities and analyzed […]

Shift from link building to mention building

This week on Local Search Tuesdays, I’m sharing a tip to help you prepare for the future of AI search. While AI search hasn’t hit local yet, it’s coming, and the big shift will be moving from link building to mention building. Mentions of your business on other sites seem to matter more than links […]

GBP Categories for car dealer sales profiles

This week on Local Search Tuesdays, I’m breaking down the right way for car dealers to choose Google Business Profile categories. Your primary category is the top local ranking factor, but too many dealerships are getting it wrong. Our latest research found 121 different categories in use, and a lot of them don’t belong on […]

How to appeal a suspended Google Business Profile

My Google Business Profile suspension guide is here! In this episode of Local Search Tuesdays, I walk you through the exact steps to fix a suspended Google Business Profile and how to submit a successful reinstatement appeal. I’ll explain why suspensions happen, the biggest mistakes businesses make, what evidence Google requires, and how to avoid […]

Boost visibility in AI Searches: Diversify reviews

This week on Local Search Tuesdays, I’m breaking down why customer reviews should be front and center in your AI search strategy. Reviews have always been huge for Local SEO, but with AI systems analyzing sentiment and looking for diverse content, they’re more important than ever. And it’s not just about Google or Yelp anymore—review […]

Show up better in Google and AI search with content chunking

This week on Local Search Tuesdays, I’m diving into a major shift you need to make with your website content — and it’s something that’s even more critical in the age of AI search: content chunking. For years, people got caught up in chasing word counts for SEO, turning helpful info into unreadable word walls. […]

There’s no such thing as an AI rank tracker

This week on Local Search Tuesdays, I’m calling out the nonsense around AI rank tracking. Yeah, AI search is shaking things up—but that doesn’t mean we can slap old-school SEO metrics on it and call it a day. The truth is, traditional rank tracking just doesn’t work with AI systems, no matter what some tools […]