Local Search Tuesdays - SearchLab Digital

Read your site content out loud

In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.

How to choose the right primary category in Google My Business

In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. Watch the video to learn more.

Using UTM tracking in Google My Business

In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be […]

Using a call tracking number in your GMB listing

In this week’s episode of Local Search Tuesdays, we explain how to use a call tracking number in your Google My Business listing. Check it out, update your listing, and track organic search calls! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. We’re continuing down the Google My Business rabbit hole this […]

Your Google My Business listing is your new home page

In this week’s episode, we talk about how your Google My Business listing is your new home page – it’s the first impression you make with potential customers. Watch and learn more about how to optimize your listing so you stand out and win more local customers. VIDEO TRANSCRIPT Welcome back to another episode of […]

Google My Business updates for COVID-19

In this week’s episode of Local Search Tuesdays, we share the details about recent updates to Google My Business related to the coronavirus outbreak. Watch and learn what’s changed and why the changes are important to your business. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, we’ve got some new […]

Marketing Strategies to Use During the Coronavirus Outbreak

In this week’s episode of Local Search Tuesdays, we share several marketing tips to help small businesses during the coronavirus outbreak. The key point is to be transparent and communicate with your customers… Watch the video for all the details. VIDEO TRANSCRIPT Welcome to another episode of Local Search Tuesdays. This week, we paused our […]

Google My Business rules update for car dealers

In this week’s episode of Local Search Tuesdays, we share the details about Google’s crazy update to the rules for Google My Business for car dealers. Watch to learn what’s changed, what it means, and how to adjust your strategy for the future. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays! This […]

Digital Marketing Tips for 2020: SMX West

In this week’s episode of Local Search Tuesdays, we share some awesome digital marketing tips from the speakers at SMX West. The video is packed with amazing tactics for several different areas of online marketing – check it out and learn some quick tips that will help you stand out in 2020!

Google My Business Presentation from SMX West

In this week’s episode of Local Search Tuesdays, I’m sharing my entire session from SMX West last week. Learn the basics of optimizing your Google My Business profile, as well as advanced tips to help your listing stand out from local competitors.

Digital Marketing Tips for 2020 – Pubcon Austin

In this week’s episode of Local Search Tuesdays, we share quick digital marketing tips from the speakers at Pubcon Austin. The video is packed with amazing tactics for content, audience targeting, PPC, and Local SEO – check it out and learn some quick tips that will help you stand out in 2020!

Local SEO presentation from Pubcon Austin

In this week’s episode of Local Search Tuesdays, I share my entire presentation from Pubcon Austin last week. I hit a few quick tips on the basics of Local SEO, then move on to share advanced tactics to help with specific situations. It’s a bit longer, since we’re sharing the entire 20 minute session, but […]

Prove you need SEO with simple math

In this week’s episode of Local Search Tuesdays, I share a simple math equation that helps to prove why Local SEO is necessary in any market. Most people know about SEO, but it’s not as easy to demonstrate why it’s vital to success. We used jewelry shops as an example, but the math works for […]

How does Local SEO work?

In this week’s video, we’re talking about pizza… A few simple searches for “pizza delivery” are a great way to demonstrate how Local SEO works. Check out the video and see how it all fits together! VIDEO TRANSCRIPT Welcome to another episode of Local Search Tuesdays. In this week’s video, I’m here at world famous […]

Digital Marketing Tips for 2020 – SearchLove London

Welcome back to another episode of Local Search Tuesdays! After the amazing comments we had about last week’s video, we’re super excited to share this week’s episode. Shortly after speaking at Pubcon in Las Vegas last fall, I spoke at SearchLove London. It’s quite an honor to speak at SearchLove, as all the speakers are […]

Digital Marketing Tips from Pubcon

Welcome back to another episode of Local Search Tuesdays! This week’s video is a long-awaited treat… A few months ago, I thought it would be awesome to start doing quick interviews with the top digital marketing speakers when I spoke at a conference. I started at Pubcon, and got some awesome tips. I ended up […]

Welcome to Local Search Tuesdays

Welcome to the first video in our new weekly series – Local Search Tuesdays. Each week, I’ll be sharing a short 3 to 5 minute video about Local SEO – tactics, news, updates, and such. In today’s inaugural video, we share a few tips for people who are new to SEO and a list of […]