+1 (312) 256-1574

Why Dealerships Choose Our Team

Deep Automotive PPC Experience

We’ve managed millions in ad spend and speak at NADA, Digital Dealer, and dozens of automotive conferences. We’ve worked with over a hundred dealers, from single-rooftop stores to groups with 30+ locations, and know exactly what it costs you when no one is watching the account.

Ongoing, Hands-On Management

We review your account on a regular basis, adjusting for what’s working and pausing what isn’t, and we reallocate budget to the campaigns actually selling units. Most agencies set it and forget it because that takes less time, but it also bleeds budget on the clicks that never become customers.

We Integrate With Your Systems

Inventory feeds, call attribution, and CRM tracking when the data is available, so you can see which campaigns actually drive sold units instead of guessing. Our analytics team actively builds deeper CRM integration, so attribution stops being a black box between ad spend and what your sales team closes.

SEO and PPC, Built as One System

Paid and organic strategies inform each other. Keyword data from PPC improves SEO targeting. Strong organic rankings reduce long-term ad spend. Your paid and organic strategies should work together, feeding each other rather than competing against themselves.

What’s Included In Our Automotive PPC Advertising

We don’t just launch ad campaigns and hope for the best. We actively manage every component of your account to help you reach the right audience, reduce wasted spend, and generate more qualified leads.

Campaign Strategy and Build

We research your market, your competitors, and your customers to build campaigns structured for your specific goals, whether that’s phone calls, form fills, store visits, or all of the above.

Keyword Research and Targeting

We find the searches that indicate real buying intent in your market and build campaigns around them, including the local modifiers and service-specific terms that bring in qualified leads.

Ad Creation and Testing

We write ads that speak to what your customers care about, then continuously test headlines, descriptions, and calls to action to improve click-through rates and conversions over time.

Landing Page Strategy

Your ads are only as good as where they send people. We help provide guidance on how to optimize landing pages that match your ad messaging and are designed to convert visitors into leads.

Ongoing Human Oversight

Real humans review your campaigns on a regular basis, pausing underperformers, reallocating budget to what’s working, and fine-tuning targeting as the data comes in. We don’t just set it and forget it.

Call Tracking and Conversion Tracking

We set up tracking so you know exactly which campaigns, keywords, and ads drive phone calls, form submissions, and revenue, not just clicks and impressions.

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40%

Increase in new users

Results From Dealerships Like Yours

Bobcat of Houston

With 9 locations and plans to expand, they needed better local leads while keeping cost-per-lead low in a high-CPC market.

What we did:

  • Built campaigns organized by equipment type to capture higher-quality leads
  • Added store locators to landing pages to improve conversions
  • Ran Google Performance Max alongside Bing and Meta Ads
  • Created a scalable template to launch new regions in under 30 days

The results:

  • 29% Drop in cost-per-lead
  • 35% Increase in new leads
View More Case Studiesicon

The PPC Platforms We Manage

Need to also run on X, Reddit, TikTok, Amazon, or somewhere else? We will build the campaign wherever your buyers actually are. If a platform fits your buyer journey, we will tell you honestly whether it is worth the spend and how to structure the campaign. If it does not fit, we will tell you that, too.

Google Ads

Google is where most of your dealer PPC budget goes and where most of your sold-unit attribution comes from. That’s why we run Search, Performance Max, Vehicle Listing Ads, and remarketing in tight coordination with human optimization.

 

Microsoft Advertising

Bing and Yahoo still account for a meaningful chunk of search traffic, and the competition is often lower than Google. We run Microsoft campaigns alongside Google to capture every opportunity in your market.

Meta Advertising

Facebook and Instagram ads work differently than search, but they’re powerful for building local awareness and reaching customers before they start searching. We use them strategically based on your business and goals.

Let's Talk About Your Ad Spendicon
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A Different Kind of PPC Agency

A lot of agencies launch campaigns, send a report once a month, and call it management.

We don’t.

PPC success comes from hundreds of small decisions made every week. Negative keywords, geographic targeting, bid adjustments, ad testing., budget allocation, and search term reviews all have to be regularly monitored. The details matter, because that’s where wasted spend lives.

At SearchLab, we believe PPC should be accountable to real business outcomes. Every campaign is built around your goals, your market, and the actions that actually generate customers.

Our team actively manages campaigns with one goal in mind: helping you attract more qualified customers while getting more from your advertising budget.

Because clicks are easy to buy. Profitable growth is harder. That’s the part we focus on.

What You Can Expect in the First 90 Days

Month 1:

The first month is focused on getting the foundation right. For new accounts, that means building from scratch: conversion tracking across forms, calls, and key events, campaign structure, keyword research, and competitive analysis, with a goal of launching by the end of week four. If you have an existing account, your campaigns keep running.

Month 2:

Month two is where ongoing monitoring and optimization take over. As performance data accumulates, we refine what’s working, adjust what isn’t, and reallocate budget toward the highest-performing keywords and audiences. This is an ongoing process that gets sharper as more data comes in, not a one-time cleanup.

Month 3:

By month three, the account starts running tighter and cost per lead starts moving the right direction. We now should have enough data to separate signal from noise and understand which campaigns earn more budget, which get cut, and what your audience (and the ad platform) likes.

Client Reviews and Testimonials

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We hired SearchLab as our company’s digital marketing manager last year and the difference has been tremendous! The quality and quantity of our client leads is many times better since we changed to SeachLab. Brooklyn, our PPC Consultant, is doing a fabulous job keeping us informed on our results and looking after our interests. She’s been amazing!

Jim Bemis

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We came to SearchLab looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations. Their expertise has driven consistent rises in traffic, enhanced our website with high-level optimizations, and delivered a steady stream of blog content. We’re especially proud of the organized schedule and pace.

Kyle Graef

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We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they provide. Their team is reliable, delivers on their commitments, and ensures we maintain complete control over our data and analytics. We confidently endorse SearchLab Digital’s services.

Palestine Toyota

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We hired SearchLab as our company’s digital marketing manager last year and the difference has been tremendous! The quality and quantity of our client leads is many times better since we changed to SeachLab. Brooklyn, our PPC Consultant, is doing a fabulous job keeping us informed on our results and looking after our interests. She’s been amazing!

Jim Bemis

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We came to SearchLab looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations. Their expertise has driven consistent rises in traffic, enhanced our website with high-level optimizations, and delivered a steady stream of blog content. We’re especially proud of the organized schedule and pace.

Kyle Graef

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We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they provide. Their team is reliable, delivers on their commitments, and ensures we maintain complete control over our data and analytics. We confidently endorse SearchLab Digital’s services.

Palestine Toyota

Traditional PPC Agencies vs SearchLab

“I’ve been working with SLD for over 2 years and love the level of service and results I’ve gotten from the campaign. They are indispensable and really an extension of my team.”
— John Lam

Most Agencies

  • Set up campaigns and walk away (“set-it-and-forget-it”).
  • Focus on clicks and impressions instead of leads.
  • Same playbook for every client and use the same ad copy every competitor is running.
  • Confusing reports full of metrics that do not connect to revenue.
  • Tend to disappear after the initial setup month.
  • Hold your ad accounts hostage so you cannot leave without rebuilding from scratch.
  • Treat PPC and SEO as separate silos.

 

SearchLab

  • Real humans reviewing your account every single day, hunting for waste to cut.
  • Focused on generating you calls, leads, completed actions, and actual revenue.
  • Ad copy that surfaces YOUR value props AND satisfies Google’s quality signals at the same time.
  • Clear reporting that tells you what is working, what is not, and what we are doing about it.
  • Ongoing optimization and proactive communication with your dedicated Customer Success Manager.
  • You own your ad accounts and data from day one, so if you ever leave, everything you paid for goes with you.
  • Integrate your paid and organic strategies for better overall results.

 

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Let Us Help You Fill Your Lot with Qualified Buyers

We’ll show you where your ad spend is working and where it’s being wasted.

Get Your Free Dealership PPC Auditicon

Or call us at +1 (312) 256-1574

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PPC Campaign Types That Work for Dealerships

Search Campaigns

capture buyers actively searching for vehicles, dealerships, and services. Keywords like “2024 Toyota Camry near me” and “Honda dealership Chicago” reach people with high purchase intent.

Performance Max

uses Google’s AI to reach car shoppers across Search, Display, YouTube, Gmail, and Maps. We provide the creative and audience signals; Google finds the buyers.

Dynamic Inventory Ads

automatically promote specific vehicles from your lot based on what shoppers are searching for. When a vehicle sells, it disappears from your ads.

Remarketing Campaigns

bring back shoppers who visited your website but didn’t contact you. They stay top-of-mind as buyers compare options.

Service Campaigns

target people searching for maintenance and repairs. These campaigns often have lower competition and excellent ROI for your fixed ops department.

Questions About PPC For Dealerships

Most OEM-approved vendors bundle PPC into their packages, but it’s usually managed by junior staff running the same playbook for every dealership. They optimize for clicks and impressions, not cars sold. We build custom campaigns for your market and optimize for leads that convert to sales.

Yes. We audit what you have, keep what’s working, and fix what isn’t. Your accounts stay in your name with full access, always.

We work within OEM co-op requirements and can help document campaigns for reimbursement. Many dealerships use co-op funds to offset our management fees while getting better results than the “approved” vendors.

Most dealerships see traffic and leads within the first week or two. Campaigns improve over time as we gather data, but the initial impact is usually quick.

It depends on your market, your inventory, and how aggressive you want to be. We’ll help you figure out what makes sense for your goals.

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Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

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