Showing up at the top of the SERP, being found on maps, showcasing your brand on social media and across the web, these are all attractive goals for SMBs. Done correctly, Paid Media can help any business achieve these goals while keeping their costs low.
Our PPC team are experts at what they do. They’ve won awards and accolades, but they continue to prove their expertise everyday, with every client. Our approach to PPC allows us to solve big problems for small and medium businesses while offering a boutique level of attention and personal care.
Customized solutions instead of Copy & Pasted Campaigns
SearchLab offers a full suite of PPC and paid media services designed to optimize return on investment for your budget. Each campaign is designed with your unique needs in mind. We know that your business is special, your customers are unique and you’ll need a different approach than some other clients.Each client deserves a different blend of paid search, paid social, and other ad types to reach their goals. Our recommendations are based on the unique needs of the client.
We target your local audience with the right channels
Return on ad spend is the metric that matters
Managing ad spend on behalf of our clients is a responsibility we take very seriously. We develop campaigns with one thing in mind: increase return on ad spend. We work with clients of all sizes and know how to get the most out of small budgets. We’re here to grow your business, not your marketing budget and we know that when we get you more leads that are higher quality for less money, you’re a happy partner.
Our decisions are driven by hard data
We love data. Seriously, we’re total data nerds. Our team is run by a data scientist! We use proven strategies to drive our clients’ campaigns, but data allows us to adapt and improve. In our eyes, a campaign is successful if the data supports a strong return on ad spend.
We’re committed to transparency
We don’t hide in the shadows, we thrive in transparency. Transparency is essential for a long-lasting and mutually-beneficial partnership. Search marketing can be confusing, and most agencies don’t do much to help ease that confusion, so we take a different approach. We WANT to make things easier to understand so we’re proud to provide transparent reports that provide actual analysis, so you know how our efforts are helping your business grow. We’ll share your report on a monthly strategy call to explain what the metrics really mean and how they impact your bottom line. Everything we do — from internal policies to reporting to client communication — revolves around sharing meaningful information to our clients.
PPC and SEO work hand in hand
While you can certainly choose to hire SearchLab for PPC services only, our SEO and PPC teams work collaboratively. Data is shared between the two teams, which produces even better outcomes for clients. Strategy is driven in collaboration, so you can strategically boost your SEO with PPC. As your PPC campaigns collect data, they can help identify the best opportunities for your SEO in advance. You’ll work directly with both our SEO and PPC leads together and see the same data for each channel side by side in our reports
Run by humans, not bots
Unlike other agencies who let software monitor and optimize PPC campaigns, actual humans manage our clients’ campaigns. A highly trained consultant touches your account on a daily basis and handles all the adjustments and optimizations.
Ready to take the next step?
If you’re ready to start dominating paid search results, let’s have a chat about how SearchLab can help your business.
Request a demo