+1 (312) 256-1574
image

What Happens When Your Ads Are
Working As They Should

Your phone rings with people ready to book

You know exactly which ads are driving business

Your cost per lead drops as campaigns improve

You show up above competitors in your market

Your budget goes to real prospects, not wasted clicks

You can scale up when you’re ready for more

Want to see what’s possible for your business?

We’ll take a look at your current campaigns (or your market if you’re starting fresh) and show you where the opportunities are.

Get Your Free PPC Auditicon

Traditional PPC Agencies vs SearchLab

“I’ve been working with SLD for over 2 years and love the level of service and results I’ve gotten from the campaign. They are indispensable and really an extension of my team.”
— John Lam

Most Agencies

  • Set up campaigns and walk away (“set-it-and-forget-it”).
  • Focus on clicks and impressions instead of leads.
  • Same playbook for every client and use the same ad copy every competitor is running.
  • Confusing reports full of metrics that do not connect to revenue.
  • Tend to disappear after the initial setup month.
  • Hold your ad accounts hostage so you cannot leave without rebuilding from scratch.
  • Treat PPC and SEO as separate silos.

 

SearchLab

  • A Google Premier Partner, and has the experts speaking at conferences, working on your accounts.
  • Focused on generating you calls, leads, completed actions, and actual revenue.
  • Ad copy that surfaces YOUR value props AND satisfies Google’s quality signals at the same time.
  • Clear reporting that tells you what is working, what is not, and what we are doing about it.
  • Ongoing optimization and proactive communication with your dedicated Customer Success Manager.
  • You own your ad accounts and data from day one, so if you ever leave, everything goes with you.

 

The PPC Platforms We Manage

Need to run on X, Reddit, TikTok, Amazon, or somewhere else, too? We will build the campaign wherever your buyers actually are. If a platform fits your buyer journey, we will tell you honestly whether it is worth the spend and how to structure the campaign. If it does not fit, we will tell you that, too.

Google Ads

We build and manage Search campaigns, Performance Max, Local Service Ads, Display, remarketing, and Vehicle Listing Ads (for dealer clients) on Google. A lot of our clients see the majority of their PPC results here and we’re pretty much pros at this point.

Microsoft Advertising

Bing and Yahoo still account for a meaningful chunk of search traffic, and the competition is often lower than Google. We run Microsoft campaigns alongside Google to capture every opportunity in your market.

Meta Advertising

Facebook and Instagram ads work differently than search, but they’re powerful for building local awareness and reaching customers before they start searching. We use them strategically based on your business and goals.

Let's Talk About Your Ad Spendicon

What’s Included in Our Local PPC Advertising Services

We don’t just launch ad campaigns and hope for the best. We actively manage every component of your account to help you reach the right audience, reduce wasted spend, and generate more qualified leads.

Campaign Strategy and Build

We research your market, your competitors, and your customers to build campaigns structured for your specific goals, whether that’s phone calls, form fills, store visits, or all of the above.

Keyword Research and Targeting

We find the searches that indicate real buying intent in your market and build campaigns around them, including the local modifiers and service-specific terms that bring in qualified leads.

Ad Creation and Testing

We write ads that speak to what your customers care about, then continuously test headlines, descriptions, and calls to action to improve click-through rates and conversions over time.

Landing Page Strategy

Your ads are only as good as where they send people. We help you optimize the landing pages driving your campaigns, from what to test, change, and why, so traffic lands somewhere built to convert.

Ongoing Human Oversight

Real humans review your campaigns regularly, pausing underperformers, reallocating budget to what’s working, and fine-tuning targeting as the data comes in. We don’t set it and forget it.

Call Tracking and Conversion Tracking

We set up tracking so you know exactly which campaigns, keywords, and ads drive phone calls, form submissions, and revenue, not just clicks and impressions.

image

Client Reviews and Testimonials

icon

We hired SearchLab as our company’s digital marketing manager last year and the difference has been tremendous! The quality and quantity of our client leads is many times better since we changed to SeachLab. Brooklyn, our PPC Consultant, is doing a fabulous job keeping us informed on our results and looking after our interests. She’s been amazing!

Jim Bemis

icon

We came to SearchLab looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations. Their expertise has driven consistent rises in traffic, enhanced our website with high-level optimizations, and delivered a steady stream of blog content. We’re especially proud of the organized schedule and pace.

Kyle Graef

icon

We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they provide. Their team is reliable, delivers on their commitments, and ensures we maintain complete control over our data and analytics. We confidently endorse SearchLab Digital’s services.

Palestine Toyota

icon

We hired SearchLab as our company’s digital marketing manager last year and the difference has been tremendous! The quality and quantity of our client leads is many times better since we changed to SeachLab. Brooklyn, our PPC Consultant, is doing a fabulous job keeping us informed on our results and looking after our interests. She’s been amazing!

Jim Bemis

icon

We came to SearchLab looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations. Their expertise has driven consistent rises in traffic, enhanced our website with high-level optimizations, and delivered a steady stream of blog content. We’re especially proud of the organized schedule and pace.

Kyle Graef

icon

We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they provide. Their team is reliable, delivers on their commitments, and ensures we maintain complete control over our data and analytics. We confidently endorse SearchLab Digital’s services.

Palestine Toyota

A Brand That Scaled PPC the Right Way

Bobcat of Houston needed better local leads across 9 locations while keeping
cost-per-lead low and expanding into new regions without creating a mess of siloed campaigns.

What we did:

  • Built campaigns organized by equipment type instead of just location to capture higher-quality leads
  • Added store locators to landing pages to improve conversions
  • Ran Google Performance Max alongside Bing and Meta Ads
  • Created a scalable template to launch new regions in under 30 days

The results:

  • 29% drop in cost-per-lead
  • 35% increase in new leads
  • 40% increase in new users

image

See More Client Resultsicon
icon icon

A Different Kind of PPC Agency

A lot of agencies launch campaigns, send a report once a month, and call it management.

We don’t.

PPC success comes from hundreds of small decisions made every week. Negative keywords, geographic targeting, bid adjustments, ad testing., budget allocation, and search term reviews all have to be regularly monitored. The details matter, because that’s where wasted spend lives.

At SearchLab, we believe PPC should be accountable to real business outcomes. Every campaign is built around your goals, your market, and the actions that actually generate customers.

Our team actively manages campaigns with one goal in mind: helping you attract more qualified customers while getting more from your advertising budget.

Because clicks are easy to buy. Profitable growth is harder. That’s the part we focus on.

What You Can Expect in the First 90 Days

Month 1:

The first month is focused on getting the foundation right. For new accounts, that means building from scratch: conversion tracking across forms, calls, and key events, campaign structure, keyword research, and competitive analysis, with a goal of launching by the end of week four. If you have an existing account, your campaigns keep running.

Month 2:

Month two is where ongoing monitoring and optimization take over. As performance data accumulates, we refine what’s working, adjust what isn’t, and reallocate budget toward the highest-performing keywords and audiences. This is an ongoing process that gets sharper as more data comes in, not a one-time cleanup.

Month 3:

By month three, the account starts running tighter, and the cost per lead starts moving in the right direction. We now should have enough data to separate signal from noise and understand which campaigns earn more budget, which get cut, and what your audience (and the ad platform) likes.

Why Teams Come to Us for PPC Advertising

  • We’ve managed millions in ad spend across a variety of industries.
  • You own your ad accounts and data from day one, so if you ever decide to leave, everything goes with you.

  • Our ad copy balances Google’s quality signals with your actual value props, so your ads stop blending in with every competitor running the same template.

  • We audit your account, looking for wasted spend and staying on top of platform changes, so the work never lands in the set-it-and-forget-it pile.

  • Our team stays on top of all of the big platform changes, so you don’t have to.
  • We focus on the metrics that matter: leads, calls, and revenue.
shape
image image image

Ready to Stop Wasting Ad Spend?

Local customers are searching for what you do right now, and your competitors are paying to be in front of them. The question is whether your ad spend is paying off or quietly leaking into the wrong clicks. Let’s look at your current campaigns (or your market if you are starting fresh) and tell you whether SearchLab is the right partner.

Schedule a Discovery Callicon

Or call us at +1 (312) 256-1574

shape
image

A Few Types of Local PPC Campaigns We Manage

Search Campaigns:

Target people actively looking for your services with keywords like “emergency plumber near me” or “divorce attorney in [city].” These are your highest-intent prospects.

Performance Max:

Run your ads across Search, Display, YouTube, Gmail, and Maps in a single campaign structure (including Vehicle Listing Ads) and usually become the second-highest-volume campaign.

Social Campaigns:

Run on Meta to build local awareness, retarget your website visitors, and drive leads in markets where search competition is too expensive to win outright.

Local Service Ads:

Put you at the very top of Google with your phone number, reviews, and you only pay when someone actually contacts you through the ad.

Display and Remarketing Campaigns:

Build awareness with potential customers before they start searching and brings back visitors who left without contacting you.

Local PPC Advertising FAQs

Yes. You own the account, the data, and the campaign history from day one, so if you ever decide to leave, everything you paid for goes with you. Most agencies hold accounts hostage to keep clients from leaving. We have always thought that was a gross way to operate.

Through daily account audits, negative keyword management, tight conversion tracking so good campaigns are not getting credit for the wrong actions, and bid adjustments based on actual performance, not on the default settings Google applies when nobody is paying attention. Every dollar we save goes back into the campaigns that are actually pulling their weight.

Yes. If your current agency owns your account, we will help you transfer ownership or build a new one in your name. Either way, you end up owning everything when we are done.

Most clients start seeing traffic and leads within the first week or two. The campaigns improve over time as we gather data and optimize, but the initial impact is usually pretty quick.

It depends on your market, your competition, and your goals. We’ll give you honest guidance on what kind of budget makes sense to achieve meaningful results in your specific situation.

Absolutely, and we strongly recommend it. PPC gives you immediate visibility, while SEO builds long-term organic presence, and the two strategies inform each other. Keyword data from PPC helps improve SEO targeting, and strong organic rankings can eventually reduce your paid spend.

That’s actually pretty common. A lot of businesses run ads themselves or work with agencies that don’t specialize in local, and the results are typically underwhelming. We’d be happy to audit what happened and show you what we’d do differently.

You get monthly reports that focus on the metrics that matter: leads, calls, cost per lead, and return on ad spend. We explain what’s working, what we’re testing, and what we’re doing to improve performance.

Ready to Grow
Your Local Business?

Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

Schedule a Discovery Callicon