In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to these “bogus” bad reviews that we all hate.
In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.
Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.
In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details…
In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick that you can use to guide customers in the right direction.
In this week’s episode, I’m sharing research that shows that you actually don’t want a perfect 5.0 review score on Google. Many studies have been done to show that a few bad reviews actually help you attract more customers. Check out the video for all the details!
So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing the conference to go virtual this year, it took a lot more work to make it happen. Special shout out to Hayley Bowyer, who helped me get all the speakers to send in photos.
So once again, here’s the MozCon recap post that you never knew you needed in your life… The Shoes of MozCon Virtual 2020!
In this week’s episode, I share the details about a study that was released last week by Whitespark, a Local SEO tool company, about how auto dealers use GMB and its various features. Check out the video – you’ll be shocked at how many dealers aren’t fully utilizing Google My Business!
In this week’s episode, we’re talking about reviews again. The easiest way to get more reviews is to ask every customer for a review – and then make it easy for them to leave a review. Watch and learn more, including specific tips for how to follow up that boost your chances of getting more reviews.
In this week’s episode, I share a simple tip that will help you get more Google reviews. Customers can get lost in the process – to leave a review, they have to be logged in to Google, they have to find your Google My Business profile, and they have to know exactly where to click. If you offer a direct link to your review widget, you’ll make it easier for customers to leave reviews. You’ll get more reviews, which is great for your reputation and awesome for your SEO.
In this week’s video, I share a simple trick that lets you check which categories your competitors have chosen in their GMB profiles. Watch and learn how easy it is to find out exactly what they’re doing!