Greg Gifford

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Vice President of Search

Greg Gifford is the Vice President of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world.

He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

GMB Tips: How to set health & safety attributes

January 19, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO

In this week’s video, I share a quick explanation of the new health and safety attributes in Google My Business and walk you through how to set them up. They’ve been rolled out for retail, food, and service industries, and they help potential customers see COVID-related safety information when they find you online.

Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

January 14, 2021 Greg Gifford Best Practices, Digital Marketing, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Stephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online.

Stephan has a well-earned reputation for being one of the really good guys in our industry. He is an in-demand speaker, podcaster, and SEO expert. He co-hosts the extremely impressive podcast Search on Tap and the equally impressive webcast Search from Home.

His company, Conductor, puts on the C3 conference and the annual Searchie Awards.

Stephan has a gift for identifying problems. He has an innate sense of when things aren’t working right. I’m going to start our conversation asking him about some of those problems and how SEOs might begin to solve them.

Problems with Google My Business? Use the GMB Forum

January 12, 2021 Greg Gifford Best Practices, Google My Business, Local Search Tuesdays

In this week’s video, I share a simple yet not commonly known tip to help with any problems you might have with your Google My Business listing. Google has Community Help forums for each of its products, so whenever you have a problem with your GMB listing that you can’t solve, you should create a forum post. Watch the video for all the details…

How to add More Hours to your Google My Business listing

January 5, 2021 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO

In this week’s episode, I explain how to add additional hours to your Google My Business listing for modified services such as curbside pickup, delivery, or senior hours. If you offer additional services, the “more hours” feature lets you display different hours of operation on your GMB profile to attract more customers. Watch and learn how easy it is to add to your listing!

The top 10 episodes of Local Search Tuesdays of 2020

December 29, 2020 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization

For the final episode of 2020, I share our 10 most popular episodes of the year. I aggregated analytics data from Wistia (our video host), YouTube, Facebook, and LinkedIn to figure out which episodes were the most popular. Here’s the final list, along with links to each video:

Greg’s Top 10 Christmas Movies

December 22, 2020 Greg Gifford Local Search Tuesdays

This week, we’re taking a break from digital marketing tips… It’s almost Christmas, and my Halloween horror movie video was so popular, I thought it would be the perfect time to do another movie episode. So this week, I’m sharing my list of the top 10 Christmas movies, along with a fun bit of trivia for each one. Check out the list and let us know what you think!

Suds and Search 43 | Justin Sanger, Chief Revenue Officer of OMG National

December 17, 2020 Greg Gifford Digital Marketing, Google My Business, Local SEO, Suds and Search

Also available as a Podcast:

My guest on our last episode of Suds & Search for 2020 is Justin Sanger. Justin is the Chief Revenue Officer and Equity Investor at OMG National. For over two decades, Justin has been a pioneer in small business digital marketing.

He founded LocalLaunch back in 2003. LocalLaunch offered Paid Search, SEO, and landing page optimization services way back in the early 2000s just as Google was emerging as the leading advertising channel for SMBs. LocalLaunch was acquired by RH Donnelley in 2006.

How to set holiday hours in Google My Business

December 15, 2020 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO

In this week’s episode, I walk through the steps for setting holiday hours in Google My Business. When you need to change your hours, or even set your business to be closed temporarily, you don’t have to change your standard hours in your GMB dashboard. If you use the holiday hours feature, you can set different hours for unique days, and on those days, the special hours will be displayed instead of your standard hours. Watch and learn how easy it is to set up!