What is Local SEO and how do you know if you need it?

In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out! I also share a quick test that’s simple to run yourself that will show you if you need Local SEO.


No one cares about your testimonials

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for why you should keep the page on your site anyway.


How to respond to bad reviews from people who weren’t customers

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to these “bogus” bad reviews that we all hate.


Keywords in Google reviews will help you rank

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick that you can use to guide customers in the right direction.