Greg Gifford
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Greg Gifford

Chief Operating Officer

Greg Gifford is the Vice President of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world.
He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
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Greg’s Local SEO Presentation from SearchLove San Diego

March 21, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

This week’s episode of Local Search Tuesdays is a fun one, but also kind of sad… We’re sharing Greg’s presentation from SearchLove San Diego a few weeks ago… the last SearchLove conference ever!

SearchLove has always been one of our favorite digital marketing conferences… For those who don’t know, it’s always been the most stellar conference content out there. Speakers are hand-picked – no one gets to pitch to be there – and it’s a single-track conference, so everyone gets to hear every speaker.

Greg was lucky enough to get invited, and they just announced at the end of February that this would be the last SearchLove conference. So while we’re excited to share his presentation, we’re also pretty bummed that this was his last time at SearchLove…

Digital Marketing Tips: Pubcon Austin 2023

March 14, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays

If you’ve been watching this series for long at all, you know Greg loves to grab speakers and friends at conferences to share quick tips. Since this was the first time he’s seen most of these people since 2020, there was no way he was going to miss the opportunity to grab as many people as he could and have them share something awesome.

Check out this week’s episode for the ridiculously awesome list of tips!

Greg’s SEO Presentation: Pubcon Austin

March 7, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created!

Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at the first Pubcon we’ve had since 2020. If you’re in marketing or any position that provides reports to clients, you definitely need to check out this presentation. Or, just check it out for all the awesome horror movie references, we’re good either way. It’s a bit longer than usual, so get comfy and check it out!

Just Released: BrightLocal Consumer Review Study 2022

February 28, 2023 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reviews

Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well.

BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If you do any sort of marketing at all, you should check the report out – but if you do Local SEO, it should be required reading.

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Mean Tweets: NADA 2023 Edition

February 21, 2023 Greg Gifford Digital Marketing, Local Search Tuesdays

This week’s episode of Local Search Tuesdays is a fun one – we’re keeping the tradition alive with NADA mean tweets!

This is the 8th year that Greg has done NADA mean tweets, although he started it nine years ago. Thanks to COVID, he had to skip a year. It’s based on Jimmy Kimmel’s bit where celebrities read mean tweets from random people, and it’s always one of our most popular videos.

So check out this week’s episode for another round of automotive experts at NADA reading mean tweets!

Six Best SEO-themed Valentine’s Day Cards

February 14, 2023 Greg Gifford Local Search Tuesdays

It’s Valentine’s Day today, so if you’ve been watching this series for any time at all, you know that means we’re doing a special Valentine’s Day episode…

You should know by now how much Greg loves to do special holiday-themed episodes – for years he’s been digging up the best SEO-themed Valentine’s day cards to share. He spent a lot of time this year since there really weren’t many new ones, and he wanted to share new ones he’s never mentioned before. Check out this week’s episode of Local Search Tuesdays for this year’s list of the six best SEO-themed Valentine’s Day cards in 2023!

Tips for Car Dealers: NADA 2023

February 7, 2023 Greg Gifford Best Practices, Careers, Digital Marketing, Google Business Profile, Google Updates, Local Business Events, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.

SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!

Greg’s SEO Presentation: Too Extreme for NADA

January 31, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.

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Come See SearchLab at NADA in Dallas

January 24, 2023 Greg Gifford Digital Marketing, Local Business Events, Local Search Tuesdays

This week’s episode of Local Search Tuesdays is short since we’re prepping for the National Auto Dealers Association conference in Dallas this weekend. In fact, that’s what this week’s episode is all about!

NADA is the largest conference for car dealers each year, and we’re super excited to let you know what’s going on with SearchLab at the event. We’ll be at booth 5515 with a bunch of the team in tow, and we’ll have a magician at the booth performing sleight-of-hand tricks all weekend – because digital marketing isn’t magic… it’s science.

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