Greg Gifford

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Vice President of Search

Greg Gifford is the Vice President of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world.

He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky

February 25, 2021 Greg Gifford Local SEO, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Carrie Hill. For over 13 years, Carrie has been one of the most important voices in digital marketing for small and medium businesses. Carrie has contributed her talents at industry conferences, on podcasts, webinars, and blogs.

She has presented at virtually every Local SEO conference including LocalU, Whitespark Local Search Summit, and all of the different Pubcon events. She’s a prolific writer as well. She has contributed to Search Engine Land, Search Engine Watch, and on the Sterling Sky company blog.

Why it’s important to have a blog

February 23, 2021 Greg Gifford Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s video, I share why it’s important to have a blog and how it affects potential visibility in searches. With the right strategy, a blog can drastically increase local visibility, which leads to more customers and more business. Watch the video for all the details.

The new automotive study from Google

February 16, 2021 Greg Gifford Google Updates, Local Search Tuesdays, Local SEO

In this week’s video, I share the details about Google’s newest automotive study titled “The auto dealer’s guide to navigating today’s digital landscape”. It shares several interesting stats about how buyer behavior has changed due to COVID and the resulting lockdowns and provides 4 tips to position your dealership for future success.

Suds and Search 49 | Jim Ziegler, founder of Ziegler SuperSystems

February 11, 2021 Greg Gifford Best Practices, Resource Library, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Jim Ziegler, owner of the Ziegler SuperSystems and a legend in the automotive industry. For over 44 years, Jim has contributed his talents as a writer, magazine columnist, professional speaker, and turnaround artist at some of the biggest auto dealerships in the United States.

The 12 best SEO-themed Valentine’s Day cards

February 9, 2021 Greg Gifford Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode, I take a break from digital marketing tips for another holiday-themed episode… This time, I share the top 12 SEO-themed Valentine’s Day cards. I scoured the ‘net to find the funniest cards with SEO references – hopefully you’ll get a few laughs like we did!

Suds and Search 48 | George Nenni, Founder of Generations Digital

February 4, 2021 Greg Gifford Digital Marketing, Google My Business, Local SEO, Marketing Analytics, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships.

George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential books. His first is titled, A Car Dealer’s Guide to Google My Business which explores all the unique opportunities for car dealerships within Google My Business. Just before this episode launched, George released his second book, A Car Dealer’s Guide to Digital Marketing.

Just released: The 2020 Local Search Ranking Factors

February 2, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO

In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses to decide which sites to show at the top of local search results.

GMB Tips: How to set health & safety attributes

January 19, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO

In this week’s video, I share a quick explanation of the new health and safety attributes in Google My Business and walk you through how to set them up. They’ve been rolled out for retail, food, and service industries, and they help potential customers see COVID-related safety information when they find you online.

Problems with Google My Business? Use the GMB Forum

January 12, 2021 Greg Gifford Best Practices, Google My Business, Local Search Tuesdays

In this week’s video, I share a simple yet not commonly known tip to help with any problems you might have with your Google My Business listing. Google has Community Help forums for each of its products, so whenever you have a problem with your GMB listing that you can’t solve, you should create a forum post. Watch the video for all the details…