Details about Google’s Page Experience update

In this week’s video, I share the important details about Google’s upcoming Page Experience update. Learn how the Core Web Vitals and other usability signals are being incorporated into the ranking algorithm, and what that means for your website.

IMPORTANT NOTE: Yesterday Google announced that the update has been delayed until June, but we already had this video shot, and it’s important info, so we’re sharing anyway…


Google is testing 2-pack results on mobile

In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video for insight into what this means for Local SEO…


Learn everything you need to know about SEO in less than 2 minutes

In this week’s video, I share everything you need to know about SEO in less than 2 minutes! There’s no trick – yes, there’s a ton to learn… but if you watch, you’ll see how I’m not lying, and can actually tell you everything you need to know in less than two minutes!


Local SEO strategies: Use City Pages to expand your reach

In this week’s video, I talk about the tactic of using city pages to expand your reach and gain visibility in other cities where you don’t have a physical location. Building off of last week’s video about Local Content Silos, city pages can be incredibly successful in more rural markets or bigger markets with less competition. Watch to learn how to use city pages to show up in more searches!


Local SEO Strategies: Local Content Silos

In this week’s video, I share an advanced Local SEO strategy called “Local Content Silos” that will help you gain visibility in nearby cities. If you want to show up somewhere and you don’t have a location there, this strategy will help you out-SEO your competitors and gain additional visibility outside your area. It won’t help you show up in the map pack – you need a physical location for that – but it can definitely help you to show up in the organic results in nearby areas!


Check it out, I did a Whiteboard Friday video!

In this week’s video, I’m sharing an update about another video. Just a few weeks ago, Moz released an episode of its highly popular Whiteboard Friday series, and I was the host! I rocked a killer whiteboard and talked all about Google Posts and how to use them to help your business stand out from competitors. And for all the people out there who thought I cheated and used a Photoshopped background and a green screen, I show proof it was a real whiteboard…


10 ideas for local blog posts

In this week’s video, I share 10 ideas for local blog posts to help you write better localized content. Adding more localized content to your blog helps cast a wider net and get your brand more exposure, so use these ideas, or springboard off of them and come up with your own. You’ll show up in more local searches and outpace your competitors, which means more leads when local customers are ready to buy!