In this week’s video, I share a tip that answers one of the most common questions I hear at conferences all over the world: “How do I show up in searches in the bigger city that’s nearby?” The big problem with that question is that most of the time, the business that wants more exposure doesn’t even show up well in their own city. Watch the video to learn how to know when it’s time to try to expand your reach.
In this week’s episode, I share a simple test to help you evaluate the quality of your website content. Far too often, website content is boring and generic, and if you want to stand out in searches, you need your content to be awesome. Watch the video to learn how to quickly test your content and see if it needs some work.
In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.
In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. Watch the video to learn more.
In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be able to track true organic clicks separately from clicks to your GMB profile, clicks on the map pack, and clicks on Google Maps.
In this week’s episode of Local Search Tuesdays, we explain how to use a call tracking number in your Google My Business listing. Check it out, update your listing, and track organic search calls!
In this week’s episode, we talk about how your Google My Business listing is your new home page – it’s the first impression you make with potential customers. Watch and learn more about how to optimize your listing so you stand out and win more local customers.
In this week’s episode of Local Search Tuesdays, we share the details about recent updates to Google My Business related to the coronavirus outbreak. Watch and learn what’s changed and why the changes are important to your business.
In this week’s episode of Local Search Tuesdays, we share several marketing tips to help small businesses during the coronavirus outbreak. The key point is to be transparent and communicate with your customers… Watch the video for all the details.
In this week’s episode of Local Search Tuesdays, we share the details about Google’s crazy update to the rules for Google My Business for car dealers. Watch to learn what’s changed, what it means, and how to adjust your strategy for the future.