Local SEO

Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

Also available as a Podcast:

My guest on this episode of Suds and Search is Mat Sitala, founder of Avalaunch Media, Co-Founder of The Business of Digital Podcast, and the man behind one of the most famous beards in all of digital marketing.

Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was chosen after digital.com interviewed and screened 280 other agencies.

Mat co-hosts the extremely impressive podcast The Business of Digital with Dave Rohrer. After you’re done watching this episode, I highly encourage tuning into Mat’s podcast. The information is really good and Mat and Dave have great chemistry.

Mat is an in-demand conference speaker, presenter, and podcaster. A shortlist of the conferences you may have seen him present at includes Brighton SEO, Pubcon, Search Fest, and State of Search. If you’ve never seen Mat present, check out his SlideShare account. He’s got some of the best looking slides I’ve seen.

Mat is a serial entrepreneur. In addition to owning his agency, Mat has owned several small businesses including a mattress retailer. We’ll talk a little bit about his entrepreneurial journey during our conversation.

Join me for a fun conversation with Mat Siltala. We’ll talk about how to leverage your content for max capacity, how to avoid common client relations traps, and the Twitter account @siltalasbeard.


Google is testing 2-pack results on mobile

In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video for insight into what this means for Local SEO…


Learn everything you need to know about SEO in less than 2 minutes

In this week’s video, I share everything you need to know about SEO in less than 2 minutes! There’s no trick – yes, there’s a ton to learn… but if you watch, you’ll see how I’m not lying, and can actually tell you everything you need to know in less than two minutes!


Suds and Search 55 | Joe Laratro, Owner and President of Tandem Buzz

Also available as a Podcast:

My guest on this episode of Suds & Search is Joe Laratro, President at Tandem Buzz, a boutique digital marketing agency based in Hollywood, Florida that specializes in SEO and PPC.

Joe’s agency recently celebrated their 15th anniversary. Tandem Buzz has received several accolades including winning the US Search Award for best small agency in 2018.


Local SEO strategies: Use City Pages to expand your reach

In this week’s video, I talk about the tactic of using city pages to expand your reach and gain visibility in other cities where you don’t have a physical location. Building off of last week’s video about Local Content Silos, city pages can be incredibly successful in more rural markets or bigger markets with less competition. Watch to learn how to use city pages to show up in more searches!


9 Online Marketing Strategies You Can Use Right Now To Get Your Business Found In More Searches

Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now.

The following is a guide to help you develop a 2021 online marketing strategy to get your business found in more searches.

1. Develop Content That’s Rich and Fresh

develop strong website content
Image via HalGatewood.com via Unsplash.

Content is still just as important as it’s ever been if you want to rank in search engines. However, it’s all about the quality over the quantity of content and keywords. Google appreciates readable content that people find easy to digest. It won’t matter how many keywords you add or the number of H tags, links, images, and videos you embed within – Google won’t reward old-school Search Engine Optimization (SEO) practices.

Keywords are still important, but they aren’t the basis for your content the way they used to be. First and foremost, write for readers, not Google. If you can write engaging content that people actively read and are willing to share, this could signal to Google that the content is worth ranking over competitors.


Local SEO Strategies: Local Content Silos

In this week’s video, I share an advanced Local SEO strategy called “Local Content Silos” that will help you gain visibility in nearby cities. If you want to show up somewhere and you don’t have a location there, this strategy will help you out-SEO your competitors and gain additional visibility outside your area. It won’t help you show up in the map pack – you need a physical location for that – but it can definitely help you to show up in the organic results in nearby areas!


Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search Forum

Also available as a Podcast:

My guest on this episode of Suds & Search is Joy Hawkins. Joy is the Owner and Founder of Sterling Sky. She is one of, if not the, most recognizable Local SEO personalities in the world. It’s hard for me to think of anything in Local SEO that Joy isn’t at least somewhat involved in.

She has spoken at every major Local SEO conference… most of them multiple times. A shortlist of places you might’ve heard Joy present includes Mozcon Local, SMX, Pubcon, and Whitespark’s Local Search Summit.


Check it out, I did a Whiteboard Friday video!

In this week’s video, I’m sharing an update about another video. Just a few weeks ago, Moz released an episode of its highly popular Whiteboard Friday series, and I was the host! I rocked a killer whiteboard and talked all about Google Posts and how to use them to help your business stand out from competitors. And for all the people out there who thought I cheated and used a Photoshopped background and a green screen, I show proof it was a real whiteboard…