Local SEO

Greg’s SEO Slides from Digital Dealer Tampa (part one)

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from last week’s Digital Dealer conference in Tampa, where he presented an epic 2 hour double-session on SEO. We’re sharing the first half of his presentation, and it’s about 45 minutes of content, so get ready for the firehose of awesomeness!


The Difference Between Strategy And Tactics

Whenever you’re talking about SEO or digital marketing, it’s incredibly important to understand the difference between strategy and tactics. Most business owners (and even a lot of marketers) don’t understand the difference between the two. If you don’t know the difference, then you’re likely to make mistakes in your digital marketing efforts, or to even completely waste time doing things that won’t matter.


Greg’s Local SEO Presentation from David Kain’s Conference

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from the recent Kain Automotive conference in Lexington, Kentucky.

A few weeks back, Greg got to head back to Lexington for one of our favorite automotive events of the year – David Kain’s clients and friends workshop. It’s always a killer conference, but this time he really upped the bar. The first night, we got to tour the Castle and Key bourbon distillery, and the second afternoon we got to head out to the horse races.

But also, there were some amazing conference presentations, and as always, we wanted to share Greg’s here in this week’s video…
So here we go – it’s about half an hour, but it’s packed with a ton of awesome tips, so enjoy!


Suds and Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

Also available as a Podcast:

Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.

Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.

He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.

For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.

What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.

Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?

It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.

Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.


Digital Marketing Tips: Brighton SEO

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got more tips to share with you – this time, from speakers at Brighton SEO!

If you’ve been watching for a while, you’ve seen Greg’s speaker tips videos before. If this is your first time, he basically grabs speakers at conferences and has them share a quick tip, and then we compile all the tips into a video – so we end up with a video packed with awesome quick tips from experts at the conference.

This time will be really cool, since he was able to get tips from speakers who don’t make it over to the US as often – especially since COVID locked everything down. There’s some incredible stuff in the mix this time, so check it out!


Greg’s SEO Presentation from Brighton SEO


This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…

So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!


Greg’s SEO presentation from SMX

On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!


Greg’s SEO presentation from NADA 2022

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing my entire presentation from last week’s National Automobile Dealers Association conference. This show’s a bit more strict on design, so I wasn’t able to do my standard movie backgrounds… So instead, I went with movie-themed Lego minifigures. It’s about 25 minutes long, so enjoy!

Want to download a copy of the slides? CLICK HERE


Suds and Search 103 | Claire Carlile, Local Search Expert at BrightLocal

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Claire Carlile, Local Search Expert at BrightLocal and Independent Digital Marketing Consultant at Claire Carlile Marketing.

For years now, Claire has been one of the most popular Local SEO experts in the world. She’s presented at many SEO conferences including Local U, Whitespark Local Search Summit, Brighton SEO, and SMX London.

Her work for BrightLocal has been extraordinarily good. If you like this episode be sure to check out the BrightLocal Academy. You can take courses taught by Claire as well as other Local SEO experts like Amanda Jordan and Niki Mosier. They’re really well done and at least at the time this episode airs, it’s totally free.