Reputation Management

Suds & Search 138 | Curtis Boyd, Founder of The Transparency Company

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Curtis Boyd, Founder of the Transparency Company.

Anyone who has paid any attention to Local SEO knows that spam is a big problem. In many cases, the spam isn’t merely annoying, it’s downright fraud. Consumers are harmed.

How to Search Through a Business’ Google Reviews

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a cool tip to share with you that will help you when you’re reading a business’ reviews on Google.

We need to send a shoutout to our buddy Darren Shaw from Whitespark for pointing this out a few weeks ago. It’s a cool little trick, so we had to share it with you.

Suds and Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

Also available as a Podcast:

Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.

Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.

He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.

For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.

What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.

Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?

It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.

Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.

Greg’s SEO presentation from SMX

On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!

Suds and Search 105 | Gary May, Founder and President at [email protected]

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Gary May, Founder and President at [email protected].

Gary is a veteran automotive digital marketer and one of the most popular conference presenters in the industry. Gary has presented at virtually every major automotive digital marketing conference including NADA, Innovative Dealer Summit, Driving Sales, and Digital Dealer.

Gary is a tough guy to put in a box. He’s not specifically only an SEO or only a PPC marketer. He’s got a lot of skills. He understands the pain points for auto dealers and is able to use his skills to help with whatever issue they are having.

One of the biggest issues that Gary has noticed is the inaccuracy of measuring the data that dealerships collect. Gary is on a quest to improve the ways dealerships measure their campaigns and increase ROI simply by measuring programs correctly.

This is a crazy couple of years for automotive digital marketers. First, we had the COVID pandemic and then a chip shortage lead to inventory shortages at dealerships all across the country. Gary is a perfect guest to talk to about all the craziness in automotive digital marketing.

Grab something cold to drink and join me for a conversation with Gary May. We’ll talk about holding a digital marketing vendor accountable, we’ll talk about how the chip shortage has changed the way auto dealerships are marketing themselves, and we’ll spend a little time talking about Gary’s experience as a competitive cyclist.

Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

Also available as a Podcast:

My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing.

Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception.