Reputation Management

Suds and Search 93 | Best of 2021, Part Two

December 23, 2021 Mark Bealin Best Practices, Digital Marketing, Google My Business, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Search Engine Optimization, Social Media Advertising, Suds and Search

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Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year.

Instead of our normal 1 on 1 interview format, our team found highlights from my conversations throughout the year and pulled out the top quotes, tips, and silly moments from the very best digital marketers in the industry.

Grab something cold to drink and join us for part 2 of the best of Suds & Search 2021.

Suds and Search 92 | Best of 2021, Part One

December 16, 2021 Mark Bealin Best Practices, Digital Marketing, Google Updates, Local SEO, PPC Advertising, Reputation Management, Reviews, Search Engine Optimization, Social Media Advertising, Suds and Search

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That’s a wrap on our second year of Suds & Search. This has been an amazing year of conversations with some of the very best digital marketers in the world. We’ve now launched over 90 episodes and it feels like we’re just getting started.

This week we’re going to take a break from our regularly scheduled one on one interviews to bring you a “best of” episode. We’ve put together highlights from my conversations with some of the top experts in SEO, PPC, Social Media, CRO, Web Development, and more. For the last time this year, grab something cold to drink and join me for the best of Suds & Search 2021.

The 2021 Local Search Ranking Factors

December 7, 2021 Greg Gifford Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

The results of the 2021 Local Search Ranking Factors study have finally been released! Each year, the top 40-ish experts world-wide participate in the in-depth study, which aggregates the answers to give us all a better understanding of which signals matter the most for Local SEO. Check out the video for the updated info and a few high level insights…

Check your SEO with our scoring matrix

November 30, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s episode, I share the details about our new SEO scoring matrix, which allows us to score any site on basic SEO principles. Check your own work, use it as a guide for what to do, or use it to hold your vendor partner accountable! If you’d like to get your site scored, shoot an email to [email protected] and I’ll knock it out for you!

Suds and Search 89 | Sean V. Bradley, President of Dealer Synergy

November 18, 2021 Greg Gifford Careers, Digital Marketing, Reputation Management, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Sean V. Bradley, President of Dealer Synergy.

Sean is one of the most popular and sought-after names in the automotive industry. He is an in-demand conference presenter and a frequent keynote speaker. He’s presented at nearly every major automotive conference including NADA, Internet Battle Plan, NAMAD, and Digital Dealer.

Sean and his company have won numerous awards including the Platinum Dealers Choice Award for BEST Internet Sales Training Company in The United States.

Sean’s backstory is fascinating. Sean grew up in poverty and a world of violence.

Greg’s SEO presentation from the Driving Sales Executive Summit

November 16, 2021 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s video, I’m sharing my popular presentation on Local SEO from the Driving Sales Executive Summit in Las Vegas last month. Learn why SEO is your highest priority in the upcoming year and exactly how to optimize site content, links, reviews, and Google My Business (now called Google Business Profiles).

Digital Marketing Tips from Digital Dealer Las Vegas

November 2, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management

In this week’s video, I’m sharing tips from the speakers at Digital Dealer and Driving Sales Executive Summit. We were in Las Vegas for a week, since the conferences were back to back – and as always, I grabbed speakers and experts to share some tips to help with digital marketing. Check out these all-new tips to help you be better in 2022!

Suds and Search 83 | Tony Wright, founder and CEO of WrightIMC

October 7, 2021 Mark Bealin Reputation Management, Reviews, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Tony Wright, Founder and CEO of WrightIMC.

Tony is a veteran digital marketer, a past president of DFWSEM, an adjunct professor at Texas Tech, a columnist at Search Engine Journal, and a popular conference presenter. You may have heard Tony speak at Pubcon, State of Search, SMX East, and Affiliate Summit.

Local SEO: Why you can’t ignore Yelp

October 5, 2021 Greg Gifford Local Search Tuesdays, Local SEO, Reputation Management, Reviews

In this week’s video, I share the reason why it’s a bad idea to ignore Yelp. Sure, we all hate the site, but there’s a very important reason that you need to invest a little bit of reputation management time – watch to see why!

Greg’s Local SEO presentation from Digital Summit

September 14, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

A few weeks ago, I spoke at the Digital Summit conference in Philadelphia, and while I was really just there to get a cheesesteak, I did present a half-hour session on Local SEO that was a huge hit at the conference. As always, I like to share new presentations here, so more people can learn from what I’m sharing. This one covers website content, inbound links, reviews, and Google My Business – enjoy!