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My guest on this week’s episode of Suds & Search is Sean V. Bradley, President of Dealer Synergy.

Sean is one of the most popular and sought-after names in the automotive industry. He is an in-demand conference presenter and a frequent keynote speaker. He’s presented at nearly every major automotive conference including NADA, Internet Battle Plan, NAMAD, and Digital Dealer.

Sean and his company have won numerous awards including the Platinum Dealers Choice Award for BEST Internet Sales Training Company in The United States.

Sean’s backstory is fascinating. Sean grew up in poverty and a world of violence.

As a teenager, he got caught up in a life of gangs, drugs, and ultimately prison before completely turning his life around and becoming a multi-millionaire and one of the most successful car salesmen and sales trainers in the world.

His incredible life story was recently featured in the Vice Series, “I was a Teenage Felon.” This episode of Suds & Search is a bit of a departure from our usual topics of SEO, PPC, and digital marketing. Instead, we’ll have more of a human discussion about the real-life story of a born hustler and sales and marketing savant.

Grab something cold to drink and join me for a conversation with Sean V. Bradley. We’ll talk about how the project with Vice came into existence, his early days as a felon turned car salesman, and we’ll talk a little bit about how his sales strategies helped multiple dealerships go from selling around 20 units per month to over 100 per month.