More Than You Can Chew

Join SEO and AI expert, Dane Saville, each month as he digs into the ideas reshaping modern marketing. More Than You Can Chew explores the latest in AI, search, brand strategy, consumer psychology, and the practical shifts businesses need to stay ahead.

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How to Measure SEO Performance (Hint: It’s Not Rankings or Traffic)

Traffic and keyword rankings are the wrong scoreboard for SEO. Here’s what local businesses should measure instead to know if search is actually driving growth.

How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)

Most dealerships respond to reviews, yet very few do it well. The gap between a response that builds trust and one that does nothing is smaller than you might think, and it’s mostly a discipline problem, not a time problem. A customer buys a Silverado from you and they’re thrilled. They leave a detailed five-star […]

Local SEO for Dealer Groups: What Actually Works

Running Local SEO across a dealer group is a fundamentally different challenge than optimizing a single rooftop, and most groups are getting it wrong in the same ways. The strategies that look appealing on paper, like consolidating everything under one domain or templating content across locations, tend to actively hurt performance once you understand how […]

PPC Power: How to Feed the Machine Stronger Signals

Most PPC accounts are leaking money and not because the strategy is completely broken, but because the guardrails are missing. Platforms like Google and Meta are getting smarter which means automation is improving, but there is still one major problem: If you feed these systems bad signals or give them too much control, they will […]

Automotive SEO 101: A Refresher on the Basics

Search has shifted dramatically in just the last few years. Today’s car buyer does a lot more homework before they ever reach out including but not limited to: comparing options, reading reviews, and bouncing between Google Maps, organic results, AI overviews, and yes, even ChatGPT. Many dealerships are still running the same SEO playbook from […]

How to Use AI in Your Content Strategy Without Tanking Performance

AI has quickly become the default answer for content production. Teams are under pressure to move faster, publish more, and do it all with fewer resources. However, relying solely on AI can lead to all sorts of issues. AI is not a replacement for strategy; treating it as one creates more problems than it solves. […]

Local Search in the Age of AI: What Multi-Location Brands Actually Need to Do

Search is moving fast right now. AI Overviews are showing up everywhere, results keep shifting, and there’s always some new tool someone insists you need. If you’re running a multi-location brand with real marketing budget behind it, that noise can feel relentless. Here’s the thing, though: success hasn’t actually gotten more complicated. The margin for […]