A Local SEO Strategy That Cleaned House and Converted
The Results
155%
Increase in New Leads
88%
Increase in New Calls
9.5X
Blog Growth… 850% To Be Exact
The Client
Stivers Ford Montgomery
Stivers Ford Montgomery partnered with SearchLab Digital with one mission: turn their underperforming website into a local lead engine.
While their site was averaging around 20,000 monthly sessions, that traffic wasn’t translating into leads. Their blog was overloaded with AI-generated content — thin, repetitive posts targeting random nearby cities — and the dealership wasn’t showing up in search results where it mattered most: Montgomery.
Despite being located in Montgomery, they were unintentionally diluting their relevance across multiple Alabama cities. Even their top-level pages were missing consistent geo-targeting. To top things off, their Google Business Profile wasn’t fully optimized, and reviews had gone unanswered for months.
The Challenge
Stivers Ford’s site was bloated with AI-generated content, confusing geo-targeting, and weak calls-to-action.
Their goals:
- Replace low-quality content with localized and helpful content
- Improve rankings for Montgomery-specific queries
- Increase form fills and phone calls from organic visitors
Our Approach
Our SEO team cleaned house and rebuilt with clarity:
- Removed AI blog spam and rebuilt a content strategy around real search intent
- Created high-converting pages focused on Montgomery shoppers, not generic keywords
- Rewrote homepage and internal CTAs for better user flow
- Updated and optimized the Google Business Profile (GBP)
- Partnered directly with the dealership team to drive conversions
Let's Talk About Your PPC
If your campaigns aren’t delivering the lead quality you need, or you’re struggling to scale across locations without things falling apart, we can help.
Schedule a Strategy Call