How We Analyzed 3,475 Dispensary Profiles
We analyzed Google Business Profiles ranking in positions 1–20 across 24 U.S. cities, then isolated and compared the profiles ranking #1 and #10.
Using Places Scout and Ahrefs, we tracked rankings for the most competitive keywords, compared dispensaries in Position #1 vs. Position #10, and analyzed over 150 different data points: everything from categories and reviews to links, UTMs, and technical site factors.
Instead of chasing theories, you can finally see what actually separates top-ranked cannabis dispensaries from those stuck further down the map pack.
Inside this report:
- The biggest GBP category mistake 60% of dispensaries still make
- The UTM tracking errors 94% of dispensaries get wrong
- Proof, not opinions → exact data showing what the best dispensaries are doing differently.
- Clarity, not noise → which tactics move rankings vs. which are just conversion “proof.”
- Practical checklists included → step-by-step actions you can implement immediately.
- Benchmarks you can use today → so you know where your dispensary stands against the competition.
Fill out the form to receive the full study right away.
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Palestine Toyota
We hired SearchLab as our company’s digital marketing manager last year and the difference has been tremendous! The quality and quantity of our client leads is many times better since we changed to SeachLab. Brooklyn, our PPC Consultant, is doing a fabulous job keeping us informed on our results and looking after our interests. She’s been amazing!
Jim Bemis
We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations. Their expertise has driven consistent rises in traffic, enhanced our website with high-level optimizations, and delivered a steady stream of blog content. We’re especially proud of the organized schedule and pace.
Kyle Graef
We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they provide. Their team is reliable, delivers on their commitments, and ensures we maintain complete control over our data and analytics. We confidently endorse SearchLab Digital’s services.