Social Media Advertising

Greg’s SEO presentation from SMX

On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!


Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

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My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing.

Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception.


Suds and Search 100 | Aaron Levy, VP of Paid Search at Tinuiti

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My guest on this week’s episode of Suds & Search is Aaron Levy, Vice President of Paid Search at Tinuiti.

Aaron is one of the most popular and influential PPC experts in the world. He is a mainstay on PPC Hero’s list of the top 25 PPC experts in the world. He’s a talented presenter who has spoken at numerous conferences including HeroConf, SMX, the Utah DMC Conference, and the Paid Search Association conference.

Aaron’s also a terrific blogger who’s been published in Search Engine Journal and Search Engine Land. He frequently appears on podcasts and webinars.


Suds and Search 94 | Garrett Mehrguth, President and CEO of Directive

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My guest on this week’s episode of Suds & Search is Garrett Mehrguth, CEO of Directive. Garrett is an in-demand conference speaker. A few places you may have heard him present include State of Search, Digital Summit, Share16, and SMX West.

Garrett is an excellent podcaster and frequent podcast guest. After this episode, check out Garrett’s impressive podcast SaaS Marketing Makeover.


Suds and Search 93 | Best of 2021, Part Two

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Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year.

Instead of our normal 1 on 1 interview format, our team found highlights from my conversations throughout the year and pulled out the top quotes, tips, and silly moments from the very best digital marketers in the industry.

Grab something cold to drink and join us for part 2 of the best of Suds & Search 2021.


Suds and Search 92 | Best of 2021, Part One

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That’s a wrap on our second year of Suds & Search. This has been an amazing year of conversations with some of the very best digital marketers in the world. We’ve now launched over 90 episodes and it feels like we’re just getting started.

This week we’re going to take a break from our regularly scheduled one on one interviews to bring you a “best of” episode. We’ve put together highlights from my conversations with some of the top experts in SEO, PPC, Social Media, CRO, Web Development, and more. For the last time this year, grab something cold to drink and join me for the best of Suds & Search 2021.


Suds and Search 86 | Amy Bishop, founder of Cultivate Marketing

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My guest on this week’s episode of Suds & Search is Amy Bishop, founder of Cultivate Marketing.

Amy is an in-demand speaker, a must-read blogger, and a frequent guest on webinars and podcasts. She’s an expert in paid search, paid social, and marketing strategy. She has presented at many of the biggest digital marketing events including Pubcon, State of Search, HeroConf, and SMX.


Suds and Search 81 | Damon Gochneaur, founder of Aspiro Agency

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My guest on this week’s episode of Suds & Search is Damon Gochneaur, Founder of Aspiro Agency.

Damon is a serial entrepreneur, popular conference presenter, and one of the generally coolest people on the planet. You may have seen Damon and his famous beard at conferences such as Pubcon, State of Search, MKE Search, and Brighton SEO to name a few.

Damon is an engaging personality. He regularly appears on webinars and he is a frequent podcast guest. Damon is an expert on a wide breadth of subjects ranging from Paid Seach, Paid Social, and Local SEO.


Digital marketing tips for 2021: Pubcon Florida

For this week’s video, I grabbed some of the speakers at Pubcon Florida a few weeks ago and had them share digital marketing tips. They shared some amazing tips, covering everything from content to link building to YouTube ads – check it out!


Suds and Search 72 | John Lee, Head of Evangelism at Microsoft Advertising

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My guest on this episode of Suds & Search is John Lee, Head of Evangelism at Microsoft Advertising.

John is an in-demand speaker, blogger, and content creator on topics related to paid search and paid social. A shortlist of the places you might have heard John present includes Heroconf, State of Search, SMX, and SMX Advanced.

John is an industry veteran. Before joining Microsoft, he worked at several of the top brands in PPC including Wordstream, Hanapan Marketing, and as the co-owner of Clix Marketing.

He’s a really excellent blogger. If you enjoy this episode, I suggest you check out his column over at Search Engine Journal. He was also instrumental in the creation of the popular blog PPCHero.

Earlier this year, Microsoft advertising announced an exciting new ad format for automotive dealers. I start our conversation asking John all about automotive ads, the importance of automotive ads feeds, and he’ll share a few success cases.

It’s also an interesting time in PPC generally. Not only are we coming out of a pandemic but we’re entering a cookieless world with competing pressures on search engines for more privacy and more personalization in ads. John is a perfect guest to help us better understand this what’s coming next.

Grab something cold to drink and join me for a conversation with John Lee. We’ll talk about planning for the post pandemic world, the role of automation and humans in PPC, and we’ll do a little Microsoft Ads mythbusting towards the end.