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My guest on this week’s episode of Suds & Search is Damon Gochneaur, Founder of Aspiro Agency.

Damon is a serial entrepreneur, popular conference presenter, and one of the generally coolest people on the planet. You may have seen Damon and his famous beard at conferences such as Pubcon, State of Search, MKE Search, and Brighton SEO to name a few.

Damon is an engaging personality. He regularly appears on webinars and he is a frequent podcast guest. Damon is an expert on a wide breadth of subjects ranging from Paid Seach, Paid Social, and Local SEO.

I listened to Damon’s presentation at Pubcon Florida and I’m going to start our conversation talking all about it. The presentation was about how to appear more prominently in local searches. Damon takes our audience through all the different nuances in GMB.

Later in our conversation, I ask Damon about changes to Google Ads for small businesses. Stay tuned to hear Damon talk about how these changes might be helping Google but they aren’t helping small businesses or their advertising partners.

Damon is also the co-owner of the Denton Diablos soccer team. I talked to Damon shortly after the Diablos completed a national championship run for the ages. It’s a great story.

Grab something cold to drink and join me for a conversation with Damon Gochneaur. We’ll talk about the importance of adding photos and videos to GMB, how savvy marketers are using Google Posts and Q&A, and we’ll spend a little time talking about the legendary dinner where I met Damon for the first time.