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My guest on this week’s episode of Suds & Search is Garrett Mehrguth, CEO of Directive. Garrett is an in-demand conference speaker. A few places you may have heard him present include State of Search, Digital Summit, Share16, and SMX West.

Garrett is an excellent podcaster and frequent podcast guest. After this episode, check out Garrett’s impressive podcast SaaS Marketing Makeover.

This was an episode that I thought would go one way and ended up going in a totally different direction. I was struck by Garrett’s perspective on entrepreneurship and the business side of agency life.

Garrett seemed to have an almost endless amount of tips about how to pay employees, how to develop internal culture, and how to grow and scale an agency. These are the same tips and strategies he’s used to build Directive to well over 100 employees.

Grab something cold to drink and join me for a conversation with Garrett Mehrguth. We’ll talk about SEO for SaaS companies, he’ll tell me how he’s used LinkedIn and gift cards to drive ridiculous sales numbers, and I’ll spend a little time talking about the $70,000 minimum wage at his company.