Digital Marketing - SearchLab Digital

What Are Large Language Models (LLMs) and How Do They Work

AI July 20, 2026

If it feels like ChatGPT, Gemini, Claude, and Perplexity appeared out of nowhere and ended up everywhere, that’s because they sort of did. Customers are researching services with them, teams are drafting emails and summarizing documents with them, and Google uses one to generate those AI Overviews now appearing above every other search result. Whether […]

Should You Replace Your Marketing Agency with AI?

Digital Marketing July 6, 2026

The posts have been making the rounds for a while now. Someone runs a local business, tries a few AI tools, and announces they canceled their marketing agency and replaced everything with ChatGPT and a couple of automations. The numbers they throw around are hard to dismiss. The part they leave out is where it […]

What Are Google AI Overviews and How Do They Work

AI June 11, 2026

If you have Googled anything in the last year, you may have noticed that the results page looks different. Before any website links appear, there is often a big block of text right at the top of the page, written as a direct answer to your question, with no clicking required. For anyone running a […]

How to Use AI in Your Content Strategy Without Tanking Performance

More Than You Can Chew May 6, 2026

AI has quickly become the default answer for content production. Teams are under pressure to move faster, publish more, and do it all with fewer resources. However, relying solely on AI can lead to all sorts of issues. AI is not a replacement for strategy; treating it as one creates more problems than it solves. […]

SearchLab Wins Another 2025 US Search Award 🎉

Digital Marketing September 18, 2025

A bottle of hot sauce that has a label with the letters "PPC" on it

The Secret Sauce: Increasing Leads with Quality Ad Copy

Best Practices March 10, 2025

Tired of seeing your ad spend go to waste on clicks that don’t convert? It’s time to stop guessing and start mastering the art of hyper-relevant ad copy. Whether you’re a PPC veteran or just starting out, we’ve got the secret sauce to help you create ads that actually work. In this blog, we’ll dive […]

Let’s Put the “Oh!” in Google’s AI Overviews

Digital Marketing March 7, 2025

Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand […]

Micro-Moments: where great marketing meets perfect timing

Digital Marketing February 12, 2025

Micro-Moments: Where Great Marketing Meets Perfect Timing Let’s be real—our marketing job isn’t just about screaming, “Buy this now!” into the void and hoping for the best. We’re not carnival barkers. We’re problem-solvers, digital matchmakers, and, dare I say, marketing therapists. People don’t wake up thinking, Wow, I’d love to be advertised to today! No, […]

SEO Fluff Garbage Content (and How to Avoid It)

Best Practices September 16, 2024

There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at […]

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Best Practices February 6, 2024

Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for […]

What’s going on with SearchLab at NADA 2024

Digital Marketing January 30, 2024

VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s episode is a bit different, because we’re on our way to the NADA convention in Las Vegas… I’m actually flying out to Vegas tomorrow, since I’m presenting a workshop session on Thursday afternoon, so let’s start there. Pretty much every SEO session […]

How to optimize your GBP landing page

Best Practices January 2, 2024

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location. VIDEO […]

Category: Digital Marketing

What Are Large Language Models (LLMs) and How Do They Work

Should You Replace Your Marketing Agency with AI?

What Are Google AI Overviews and How Do They Work

How to Use AI in Your Content Strategy Without Tanking Performance

SearchLab Wins Another 2025 US Search Award 🎉

The Secret Sauce: Increasing Leads with Quality Ad Copy

Let’s Put the “Oh!” in Google’s AI Overviews

Micro-Moments: where great marketing meets perfect timing

SEO Fluff Garbage Content (and How to Avoid It)

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

What’s going on with SearchLab at NADA 2024

How to optimize your GBP landing page

Ready to Grow
Your Local Business?

Category: Digital Marketing

What Are Large Language Models (LLMs) and How Do They Work

Should You Replace Your Marketing Agency with AI?

What Are Google AI Overviews and How Do They Work

How to Use AI in Your Content Strategy Without Tanking Performance

SearchLab Wins Another 2025 US Search Award 🎉

The Secret Sauce: Increasing Leads with Quality Ad Copy

Let’s Put the “Oh!” in Google’s AI Overviews

Micro-Moments: where great marketing meets perfect timing

SEO Fluff Garbage Content (and How to Avoid It)

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

What’s going on with SearchLab at NADA 2024

How to optimize your GBP landing page

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?