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The Shoes of MozCon 2020

Best Practices July 17, 2020

So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing […]

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Suds & Search 19 | Casey Markee, Founder of Media Wyse

Digital Marketing June 25, 2020

Also available as a Podcast: My guest today is Casey Markee, owner of Media Wyse. He is a staple at SEO conferences all over the world including SMX, Pubcon, State of Search, and Onward. He co-authored the book, UnFair Advantage: Winning the Search Engine Wars, which has been updated over 289 times as of this […]

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The details about Google’s new automotive study

Digital Marketing May 19, 2020

In this week’s video, I share the details about the new Think With Google report that was released last week about the effects of COVID on the automotive industry. Even if you’re not a car dealer, the shift in browsing and buying habits applies to pretty much everyone. Check out the video to see how […]

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Google My Business updates for COVID-19

Best Practices March 24, 2020

In this week’s episode of Local Search Tuesdays, we share the details about recent updates to Google My Business related to the coronavirus outbreak. Watch and learn what’s changed and why the changes are important to your business. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, we’ve got some new […]

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Marketing Strategies to Use During the Coronavirus Outbreak

Best Practices March 17, 2020

In this week’s episode of Local Search Tuesdays, we share several marketing tips to help small businesses during the coronavirus outbreak. The key point is to be transparent and communicate with your customers… Watch the video for all the details. VIDEO TRANSCRIPT Welcome to another episode of Local Search Tuesdays. This week, we paused our […]

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How Does a Microbrewery Survive Social Distancing?

Digital Marketing March 16, 2020

Our business is flanked by two microbreweries, literally. When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago. Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must […]

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Digital Marketing Tips for 2020: SMX West

Best Practices March 3, 2020

In this week’s episode of Local Search Tuesdays, we share some awesome digital marketing tips from the speakers at SMX West. The video is packed with amazing tactics for several different areas of online marketing – check it out and learn some quick tips that will help you stand out in 2020!

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Digital Marketing Tips for 2020 – Pubcon Austin

Digital Marketing February 18, 2020

In this week’s episode of Local Search Tuesdays, we share quick digital marketing tips from the speakers at Pubcon Austin. The video is packed with amazing tactics for content, audience targeting, PPC, and Local SEO – check it out and learn some quick tips that will help you stand out in 2020!

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Digital Marketing Tips from Pubcon

Best Practices January 14, 2020

Welcome back to another episode of Local Search Tuesdays! This week’s video is a long-awaited treat… A few months ago, I thought it would be awesome to start doing quick interviews with the top digital marketing speakers when I spoke at a conference. I started at Pubcon, and got some awesome tips. I ended up […]

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What is Pay Per Click? Your Guide to PPC Marketing

Digital Marketing August 28, 2018

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising? It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on. Despite its importance, there […]

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How to Choose the Right Digital Marketing Agency

Digital Marketing January 4, 2018

Choosing the right agency is critical to your business success and requires a serious assessment of an agency’s capabilities and results. Digital marketing is a very competitive industry with many large firms and smaller agencies starting up every day. Without knowing exactly what to look for, you will find difficulty in choosing an agency that […]

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