My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for that rebrand. She’s now living in Oklahoma and I start our conversation asking about her journey to UpBuild.

Ruth is an in-demand speaker who’s presented at all of the major industry conferences including UnGagged, Mozcon, SMX, and State of Search.

In an industry that is very analytical, what I like most about Ruth is that her content is rich with empathy. She’s extremely good at challenging our industry to be a little more human. I’m definitely going to ask her about one of her most popular sayings, “It’s called show business, not show friends.” She’s written brilliantly about burn out, remote work, and running a profitable business with low client to consultant ratios.

Grab something cold to drink and join Ruth and me for a conversation about avoiding employee churn, developing company culture with a 100% remote workforce, and what it was like growing up as a theater kid.