Best Practices - SearchLab Digital

Your Review Strategy Can Make or Break Your Visibility

Best Practices September 25, 2025

A bottle of hot sauce that has a label with the letters "PPC" on it

The Secret Sauce: Increasing Leads with Quality Ad Copy

Best Practices March 10, 2025

Tired of seeing your ad spend go to waste on clicks that don’t convert? It’s time to stop guessing and start mastering the art of hyper-relevant ad copy. Whether you’re a PPC veteran or just starting out, we’ve got the secret sauce to help you create ads that actually work. In this blog, we’ll dive […]

Let’s Put the “Oh!” in Google’s AI Overviews

Digital Marketing March 7, 2025

Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand […]

SEO Fluff Garbage Content (and How to Avoid It)

Best Practices September 16, 2024

There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at […]

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Best Practices February 6, 2024

Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for […]

How to optimize your GBP landing page

Best Practices January 2, 2024

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location. VIDEO […]

The most popular episodes of 2023

Best Practices December 26, 2023

It’s the last episode of Local Search Tuesdays of the year, so that means it’s time to share the most popular episodes of 2023. If you’d like links to any of the videos I mention, check out the full transcript below: VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. It’s the last […]

Expert Marketing Tips from Barbados SEO

Best Practices December 12, 2023

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s video […]

Expert marketing tips from Brighton SEO San Diego

Best Practices November 28, 2023

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out: VIDEO TRANSCRIPT So when you’re at a conference and you wanna listen to the conference, and listen to what the speaker’s saying, and when […]

What we learned from auditing over 8,500 Google Business Profiles

Best Practices November 21, 2023

In this week’s video, I share a recording of my entire presentation from the first US edition of Brighton SEO in San Diego a few weeks ago. We’re finishing a massive 2-year research project on Google Business Profiles, and I share some of the exciting results from the study, helping to shed light on which […]

Expert tips from Digital Dealer Las Vegas

Best Practices November 7, 2023

In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some ridiculously awesome marketing tips from […]

Greg’s Top 10 Spooky Shows and Movies for Halloween

Best Practices October 31, 2023

Welcome back to a spooky edition of Local Search Boosdays, and Happy Halloween! This week, I’m continuing the annual tradition and sharing an awesome list of spooky things to watch for Halloween this year. VIDEO TRANSCRIPT If you’ve been watching this series for long at all, you know how obsessed with movies I am, especially […]

Category: Best Practices

Your Review Strategy Can Make or Break Your Visibility

The Secret Sauce: Increasing Leads with Quality Ad Copy

Let’s Put the “Oh!” in Google’s AI Overviews

SEO Fluff Garbage Content (and How to Avoid It)