Suds & Search 24 | Ruth Burr Reedy, VP of Strategy at UpBuild

My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for that rebrand. She’s now living in Oklahoma and I start our conversation asking about her journey to UpBuild.

Ruth is an in-demand speaker who’s presented at all of the major industry conferences including UnGagged, Mozcon, SMX, and State of Search.


Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing

Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for 2020, Michelle was #1. If you’ve seen one of her videos, heard her present or read a blog post she authored you know that that honor is well-deserved.


Suds and Search 17 | Navah Hopkins, Director of Paid Media at Hennessey Digital

Navah Hopkins is my guest on this episode of Suds & Search. She is the Director of Paid Media at Hennessey Digital. She’s a regular on PPC Hero’s list of The Top 25 Most Influential Experts.

Her writing is really exceptional. After this video, check out her column at Search Engine Journal. She’s also a dynamic and in-demand speaker who presents all over the world.


Suds and Search 16 | Duane Forrester VP of Industry Insights with Yext

My guest today is Duane Forester, V.P. of Industry Insights at Yext. Duane is a legend in the SEO community.

He’s among the top keynote speakers in the industry. Emphasis on keynote. He has presented the last day keynote at State of Search for as long as that conference has taken place. I first heard him present way back in 2011 at SMX West (as a keynoter) and I’ve remained a fan ever since. At that time, Duane was the Head of the Bing Webmaster Program.