Suds and Search 108 | Andi Jarvis, Strategy Director at Eximo Marketing

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Our guest on this week’s episode of Suds & Search is Andi Jarivs, Strategy Director at Eximo Marketing.

Andi is one of our favorite conference presenters. We filmed this conversation a few weeks before Andi keynote the Brighton SEO conference.

He hosts a really excellent podcast called Strategy Sessions. Andi frequently guest lectures at universities in Northern Ireland including his alma mater Ulster University.

He’s also a must follow on social media. If you’re not following him already check him out on Twitter at the handle, @andijarvis (Andi with an “i” at the end).

We have a lot of guests who are very good at a specific thing – link building, Facebook ads, or technical SEO. Andi is really good at something that’s a little more holistic. He’s a strategist.

Good tactics without a good strategy seldom workout well. A strategist’s expertise lies in their ability to humbly listen to the person paying the bills to make sure that tactics are aligned with goals and everyone involved in a project is rowing in the same direction.

We love marketing strategy and so it was a real treat to sit down with someone who has Andi’s level of expertise.

Grab something cold to drink and join us for a conversation with Andi Jarvis. We’ll talk about academically trained marketers vis-à-vis self-taught marketers, he’ll tell us a little bit about destination marketing, and we’ll see if we can get Andi to tell one of his famous dad jokes.


Suds and Search 107 | Dan Moore, President of Vistadash

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My guest on this week’s episode of Suds & Search is Dan Moore, President of Vistadash.

Dan is an extremely popular conference speaker. You may have heard him present at Gary Vayberchuck’s Agent 2021, TedTalks, or as a frequent presenter at automotive conferences like NADA, Digital Dealer, and The Automotive Analytics & Attribution Summit.

“Half of my advertising spend is wasted; the trouble is, I don’t know which half.” You’ve probably heard this phrase before. Dan’s company helps dealerships find out what’s working and maybe more importantly, what isn’t. Vistadash is a marketing dashboard for automotive dealerships that combines all of the useful data for the dealership and puts it on one screen.

Dan, unsurprisingly, specializes in helping automotive dealerships understand what’s happening with their marketing dollars. The good stuff, the bad stuff, and the ugly stuff. I was really excited to have him on so that we could nerd out about data and analytics.

Grab something cold to drink and join me for a conversation with Dan Moore. We’ll talk about the most common problems dealerships have when collecting their data, we’ll chat a little bit about how the chip shortage has made data collection more complicated, and I’ll ask him a couple of questions about his book, “Do Moore, Get More.”


Suds and Search 106 | Justin Sanger, Founder and CEO of SMB Chain

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My guest on this week’s episode of Suds & Search is Justin Sanger, Founder and CEO at SMBchain, Justin is a serial entrepreneur who’s dedicated his professional life to solving the marketing challenges facing small businesses. This is Justin’s second appearance on the show.

My guest on this week’s episode of Suds & Search is Justin Sanger, Founder and CEO of SMBchain. Justin is a serial entrepreneur who’s dedicated his professional life to solving the marketing challenges facing small businesses. This is Justin’s second appearance on the show.

He founded LocalLaunch back in 2003. LocalLaunch capitalized on the massive shift from print to digital. I started my career at LocalLaunch and I was captivated by Justin’s foresight then and I still find him to be one of the most fascinating people in the industry.

What’s he doing with SMBchain?

Justin looks at the promise of Web3 and blockchain technology as the next big frontier for innovation that can improve people’s lives.

Crypto, blockchain, web3, NFTs – these are some of the most popular topics on social media. There are skeptics, there are people investing large sums of money into it, and there are plenty of people who don’t get it. I’ve wanted to have a conversation like this one for a while now but I needed someone with Justin’s level expertise to do it right.

This episode isn’t only about web3, it’s also about how Justin is positioning SMBchain to solve a major problem for smbs. In short, he thinks SMBs should own their own data online and he’s on a quest to make sure that they can.

Grab something cold to drink and join me for a conversation with Justin Sanger. We’ll talk about the enormous potential of web3, he’ll tell me about SMBchain’s “proof of business” concept, and we’ll spend a little time talking about how SMBs can regain their authenticity online.


Suds and Search 105 | Gary May, Founder and President at [email protected]

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My guest on this week’s episode of Suds & Search is Gary May, Founder and President at [email protected].

Gary is a veteran automotive digital marketer and one of the most popular conference presenters in the industry. Gary has presented at virtually every major automotive digital marketing conference including NADA, Innovative Dealer Summit, Driving Sales, and Digital Dealer.

Gary is a tough guy to put in a box. He’s not specifically only an SEO or only a PPC marketer. He’s got a lot of skills. He understands the pain points for auto dealers and is able to use his skills to help with whatever issue they are having.

One of the biggest issues that Gary has noticed is the inaccuracy of measuring the data that dealerships collect. Gary is on a quest to improve the ways dealerships measure their campaigns and increase ROI simply by measuring programs correctly.

This is a crazy couple of years for automotive digital marketers. First, we had the COVID pandemic and then a chip shortage lead to inventory shortages at dealerships all across the country. Gary is a perfect guest to talk to about all the craziness in automotive digital marketing.

Grab something cold to drink and join me for a conversation with Gary May. We’ll talk about holding a digital marketing vendor accountable, we’ll talk about how the chip shortage has changed the way auto dealerships are marketing themselves, and we’ll spend a little time talking about Gary’s experience as a competitive cyclist.


Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

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My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing.

Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception.


Suds and Search 103 | Claire Carlile, Local Search Expert at BrightLocal

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My guest on this week’s episode of Suds & Search is Claire Carlile, Local Search Expert at BrightLocal and Independent Digital Marketing Consultant at Claire Carlile Marketing.

For years now, Claire has been one of the most popular Local SEO experts in the world. She’s presented at many SEO conferences including Local U, Whitespark Local Search Summit, Brighton SEO, and SMX London.

Her work for BrightLocal has been extraordinarily good. If you like this episode be sure to check out the BrightLocal Academy. You can take courses taught by Claire as well as other Local SEO experts like Amanda Jordan and Niki Mosier. They’re really well done and at least at the time this episode airs, it’s totally free.


Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

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My guest on this week’s episode of Suds & Search is Zeph Snapp, CEO and Founder at Altura Interactive.

Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.

He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.

Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.

I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.

It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.

Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.


Suds and Search 101 | Jake Bohall, Co-founder of Hive Digital

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My guest on this week’s episode of Suds & Search is Jake Bohall, Co-founder of Hive Digital.

Jake is a veteran digital marketer, serial entrepreneur, and popular conference presenter. In 2020, Jake’s agency Hive Digital won two awards at the US Search Awards. They won the award for Best Small SEO Agency and Best SEO Campaign.


Suds and Search 100 | Aaron Levy, VP of Paid Search at Tinuiti

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My guest on this week’s episode of Suds & Search is Aaron Levy, Vice President of Paid Search at Tinuiti.

Aaron is one of the most popular and influential PPC experts in the world. He is a mainstay on PPC Hero’s list of the top 25 PPC experts in the world. He’s a talented presenter who has spoken at numerous conferences including HeroConf, SMX, the Utah DMC Conference, and the Paid Search Association conference.

Aaron’s also a terrific blogger who’s been published in Search Engine Journal and Search Engine Land. He frequently appears on podcasts and webinars.


Suds and Search 99 | Ryan Jones, Vice President of SEO at Razorfish

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My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world.

He is also a popular conference presenter. A shortlist of the conferences Ryan has presented at includes Pubcon, SMX, State of Search, and UnGagged.

I begin our conversation talking about his presentation at Pubcon Florida last Spring. The speech was based on research Ryan did with Eric Enge in partnership with BrightEdge. The presentation starts by showing the myriad ways that enhanced search features are expanding. For SEO professionals who look at SERPs every day, the pace of change can be dizzying.