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Our guest on this week’s episode of Suds & Search is Brian Ussery.

Brian is a veteran digital marketer, conference speaker, and Google Product Expert. Brian has held several senior SEO positions – most recently as Director of SEO at Razorfish.

We caught up with Brian shortly after Pubcon Austin. Brian gave a speech that received quite a bit of attention titled, “Helpful Content, Trust, and Holistic Marketing.”

We’re going to start our conversation by asking him about the Helpful Content update. Brian points out that Google wants to “ensure that people see original, helpful content written by people for people.

How does Google determine if a piece of content is helpful?

How is Google assessing “online trust?”

With the emergence of ChatGPT and AI-generated content, how can content written by humans stand out?

We’re going to ask Brian these questions and many others.

Grab something cold to drink and join us for a conversation with Brian Ussery. We’ll chat about EEAT and why trust is at the center, we’ll spend a little time chatting about “self-tests,” and we’re going to ask Brian if he has any predictions about how Google will attempt to measure the helpfulness of content in 2023 and beyond.

To reach out to Brian, try Twitter.