My guest on this week’s episode of Suds & Search is Helen Pollitt, Head of SEO at Car & Classic.

Helen is an in-demand conference presenter. A few places you might’ve heard Helen speak include Brighton SEO, SearchLeeds and SMX London. She is also an active blogger. She’s written columns for Search Engine Journal, State of Digital, Search Engine Watch, and OnCrawl.

I caught up with Helen shortly after she spoke at Brighton SEO this spring. The talk received a lot of positive feedback on SEO Twitter and for good reason. Knowing SEO and how to improve a website is often only half the battle. The other half is getting stakeholder buy-in, collaborating with peers in other departments, and doing the hard work to actually get SEO changes implemented.

How do you advocate for SEO within a larger organization? How do you proactively engage other departments? How do you advocate for process in early-stage companies that resist process?

I’m going to ask Helen these questions and many more.

Grab something cold to drink and join me for a conversation with Helen Pollitt. We’ll talk about the importance of navigating from the top, we’ll spend a little time talking about how to “find your champions,” and we’re also going to chat about how to make SEO memorable to teammates who don’t do SEO.