Search Engine Optimization

Suds & Search 148 | Kyle Roof, Lead SEO at High Voltage

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Our guest on this week’s episode of Suds & Search is Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold.

Kyle is a veteran digital marketer and frequent conference presenter. A few places you might’ve heard him speak include, inOrbit, SEOcon, Chiang Mai SEO Conference, and many other places.


Greg’s SEO Presentation: Too Extreme for NADA

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.

So this year, we set up a classroom section at the back of our booth, and he did a presentation anyway. He shared some awesome new data from SEO audits of almost 700 dealership websites, so there’s new stuff he’s never talked about before.

This week’s episode is a bit longer than usual, but we’re gonna try to get through it quickly… So here we go!


Why It’s Important to Have a Local SEO Content Plan

We’ve mentioned it countless times in this video series and probably every time Greg has spoken at a conference for over 10 years – the most important element of any SEO strategy is the content on your site.

At a simple level, if you want to show up as a search result when someone in your local area types in a particular keyword phrase in Google, you’ve got to have a page of content about that concept on your website.


How Long Does SEO Take?

In this week’s episode of Local Search Tuesdays, we’re going to answer one of the most common questions in SEO: “How long does SEO take?”

Last week we were in Orlando for our annual leadership retreat, and while we had an awesome time at our Disney team building day, we did spend a bit of time waiting in lines. We tried to ride as many rides as we could in one day, and that time sensitivity sparked the idea for this week’s video.


Suds & Search 143 | Best of 2022 Pt. 1

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As 2022 winds to a close here at Suds & Search, we’re switching up our usual one-on-one interview format. For the next two weeks, we’ll be airing “Best of” episodes, featuring some of the best moments from conversations we’ve had in the past year.


Suds & Search 142 | Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky

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Our guest on this week’s episode of Suds & Search is Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky.

Elizabeth is an up-and-coming conference presenter. She will be speaking at Local U coming up April 26th in Dallas Texas. Elizabeth is also great on podcasts and webinars and is a must-follow on Twitter at the terribly impressive Twitter handle @ownyourserp.

Elizabeth has a background in SEO and PPC. We’re going to start our conversation by discussing how an interdisciplinary approach to digital marketing helps her get more value for clients.