Search Engine Optimization - SearchLab Digital

What Is Generative Engine Optimization (GEO)?

Google Updates June 16, 2026

Where someone once Googled “plumber near me” and picked from a list of search results, a growing number of people are now opening ChatGPT or Gemini and asking it directly which plumber to call. They may receive recommendations, citations, or a shortlist of businesses from these AI platforms rather than a traditional page of search […]

What Are Google AI Overviews and How Do They Work

AI June 11, 2026

If you have Googled anything in the last year, you may have noticed that the results page looks different. Before any website links appear, there is often a big block of text right at the top of the page, written as a direct answer to your question, with no clicking required. For anyone running a […]

SEO Fluff Garbage Content (and How to Avoid It)

Best Practices September 16, 2024

There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at […]

How to optimize your GBP landing page

Best Practices January 2, 2024

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location. VIDEO […]

Expert Marketing Tips from Barbados SEO

Best Practices December 12, 2023

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s video […]

Local SEO Tips from Barbados SEO

Google Business Profile December 5, 2023

Expert marketing tips from Brighton SEO San Diego

Best Practices November 28, 2023

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out: VIDEO TRANSCRIPT So when you’re at a conference and you wanna listen to the conference, and listen to what the speaker’s saying, and when […]

Greg’s Local SEO presentation from SIINDA in Porto, Portugal

Google Business Profile November 14, 2023

In this week’s video, I share my entire presentation from the recent SIINDA conference in Porto, Portugal. Learn about Local SEO, content, optimization, link building, reviews, and Google Business Profiles.

Expert tips from Digital Dealer Las Vegas

Best Practices November 7, 2023

In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some ridiculously awesome marketing tips from […]

Greg’s Automotive SEO slides from Digital Dealer Las Vegas

Digital Marketing October 24, 2023

Greg’s Local SEO slides from the Agents of Change conference

Best Practices October 17, 2023

In this week’s episode, Greg shares his entire presentation about Local SEO from the recent Agents of Change conference in Maine (which was an amazing conference, by the way). Learn about website content, optimizing for the local algorithm, local link building, reputation management, and Google Business Profile optimization. VIDEO TRANSCRIPT Welcome back to another episode […]

Digital Marketing Tips from PubCon Pro

Best Practices October 10, 2023

In this week’s video, I collected tips from the speakers and experts at PubCon Pro in Austin, Texas. This group of tips is pretty incredible, check it out… VIDEO TRANSCRIPT Hey, Gary, you wanna give me a tip for my video series? No. Alright, so last tip I’m gonna give for today is about the […]

Category: Search Engine Optimization

What Is Generative Engine Optimization (GEO)?

What Are Google AI Overviews and How Do They Work