Search Engine Optimization

Suds and Search 013 | Steven Hammer, Founder of RankHammer

My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as the small agency of the year by US search awards.


Local SEO presentation from Pubcon Austin

In this week’s episode of Local Search Tuesdays, I share my entire presentation from Pubcon Austin last week. I hit a few quick tips on the basics of Local SEO, then move on to share advanced tactics to help with specific situations.

It’s a bit longer, since we’re sharing the entire 20 minute session, but it’s packed with actionable tips – so kick back and give it a watch!


Prove you need SEO with simple math

In this week’s episode of Local Search Tuesdays, I share a simple math equation that helps to prove why Local SEO is necessary in any market. Most people know about SEO, but it’s not as easy to demonstrate why it’s vital to success.

We used jewelry shops as an example, but the math works for any vertical – simply change out “jewelers” for whatever you do and apply the same equation – you’ll see quickly that Local SEO is an absolute necessity for your business.


Local SEO Processes

Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas.

Click on the image below to view, print or download the “Local SEO Processes” presentation:


Top 10 SEO Trends For Google in 2020

2019’s been a big year for SEO.

Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.

Even more? 

In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?


SearchLab Client Survey Results and Improved Reporting

In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting.

We are grateful for the responses and excited about some changes that will be coming to future reports.

We Are Addressing Two Specific Areas

  1. The previous reports included many graphs and charts, which were hard for many of our clients to understand. There was not enough of a description of what we were measuring and how it benefits the client.For instance, one survey respondent said, “I really think a brief key that would identify what your acronyms mean [would be beneficial]. A clear statement at the start of each segment area explaining why it is important and exactly what it is measuring would be a huge help.”
  2. Clients expressed a desire for greater transparency in our reporting, including reports containing wording that explains specifically what was done in the prior month, how the campaign has improved and what challenges we are facing.

Traffic & Conversion and How To EAT The Medic Update [Podcast]

Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors.

Transcription

Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and trust, with your host, the Authority architect and bestselling author Neil Howe.


Optimizing Your Website For Mobile Devices: A Complete Guide

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches?

If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches now getting conducted on mobile phones, your company can’t stand to lose out on this traffic.

Clearly, mobile SEO represents the future of marketing and sales. That means mobile optimization should be the number one priority for your website and digital content.

Read on for your complete guide to mobile SEO best practices.