Search Engine Optimization

Suds & Search 25 | Mike King, Managing Director of iPullRank

August 6, 2020 Greg Gifford Digital Marketing, Marketing Analytics, Search Engine Optimization, Suds and Search

In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.

Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.

Suds & Search 21 | Lily Ray, SEO Director at Path Interactive

July 9, 2020 Mark Bealin Best Practices, Search Engine Optimization, Suds and Search

My guest today is Lily Ray, SEO Director at Path Interactive. Lily has been one of the most popular speakers in the industry for a while now. She’s been nominated for multiple industry awards, including Best Female Search Marketer by Search Engine Land.

Suds and Search 013 | Steven Hammer, Founder of RankHammer

May 14, 2020 Mark Bealin PPC Advertising, Search Engine Optimization, Suds and Search

My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as the small agency of the year by US search awards.

Local SEO presentation from Pubcon Austin

February 11, 2020 Greg Gifford Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode of Local Search Tuesdays, I share my entire presentation from Pubcon Austin last week. I hit a few quick tips on the basics of Local SEO, then move on to share advanced tactics to help with specific situations.

It’s a bit longer, since we’re sharing the entire 20 minute session, but it’s packed with actionable tips – so kick back and give it a watch!

Prove you need SEO with simple math

February 4, 2020 Greg Gifford Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode of Local Search Tuesdays, I share a simple math equation that helps to prove why Local SEO is necessary in any market. Most people know about SEO, but it’s not as easy to demonstrate why it’s vital to success.

We used jewelry shops as an example, but the math works for any vertical – simply change out “jewelers” for whatever you do and apply the same equation – you’ll see quickly that Local SEO is an absolute necessity for your business.

How does Local SEO work?

January 28, 2020 Greg Gifford Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s video, we’re talking about pizza… A few simple searches for “pizza delivery” are a great way to demonstrate how Local SEO works. Check out the video and see how it all fits together!

Greg Gifford Joins SearchLab!

December 7, 2019 Mark Bealin Local SEO, Search Engine Optimization

This all started late at night on Monday October 21st. My daughter Annie was not quite four months old and I was on baby duty.

I was scrolling through Twitter, hoping that the baby was asleep for the night, when I saw a post from Britney Muller.

Local SEO Processes

November 5, 2019 Tim Dini Search Engine Optimization

Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas.

Click on the image below to view, print or download the “Local SEO Processes” presentation:

Top 10 SEO Trends For Google in 2020

October 30, 2019 Tim Dini Search Engine Optimization

2019 was a big year for SEO.

Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.

Even more?

In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?

SearchLab Client Survey Results and Improved Reporting

September 18, 2019 Tim Dini Search Engine Optimization

In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting.

We are grateful for the responses and excited about some changes that will be coming to future reports.

We Are Addressing Two Specific Areas

The previous reports included many graphs and charts, which were hard for many of our clients to understand. There was not enough of a description of what we were measuring and how it benefits the client.For instance, one survey respondent said, “I really think a brief key that would identify what your acronyms mean [would be beneficial]. A clear statement at the start of each segment area explaining why it is important and exactly what it is measuring would be a huge help.”
Clients expressed a desire for greater transparency in our reporting, including reports containing wording that explains specifically what was done in the prior month, how the campaign has improved and what challenges we are facing.