Search Engine Optimization

Just Released: 2023 Local Search Ranking Factors

April 4, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here!

Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide for what to do if you want to show up better in local searches. If you’re in Local SEO, get ready to get your mind blown… It’s been fifteen years since David Mihm did the first LSRF – way back in 2008!

Suds & Search 155 | Brian Ussery, Google Product Expert

March 30, 2023 Mark Bealin Best Practices, Digital Marketing, Google Business Profile, Local SEO, Search Engine Optimization, Suds and Search

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Our guest on this week’s episode of Suds & Search is Brian Ussery.

Brian is a veteran digital marketer, conference speaker, and Google Product Expert. Brian has held several senior SEO positions – most recently as Director of SEO at Razorfish.

Greg’s Local SEO Presentation from SearchLove San Diego

March 21, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

This week’s episode of Local Search Tuesdays is a fun one, but also kind of sad… We’re sharing Greg’s presentation from SearchLove San Diego a few weeks ago… the last SearchLove conference ever!

Greg’s SEO Presentation: Pubcon Austin

March 7, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created!

Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at the first Pubcon we’ve had since 2020. If you’re in marketing or any position that provides reports to clients, you definitely need to check out this presentation. Or, just check it out for all the awesome horror movie references, we’re good either way. It’s a bit longer than usual, so get comfy and check it out!

Suds & Search 151 | Amanda Milligan, Head of Marketing at Stacker

March 3, 2023 Mark Bealin Best Practices, Digital Marketing, Local SEO, Search Engine Optimization, Suds and Search, Uncategorized

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Our guest on this week’s episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker.

This is her second appearance on this show, and she’s one of our favorite guests. Amanda is an in-demand conference speaker who frequently presents on topics related to Digital PR and link building.

Suds & Search 149 | Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA

February 9, 2023 Mark Bealin Careers, Digital Marketing, Search Engine Optimization, Suds and Search, Uncategorized

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Our guest on this week’s episode of Suds & Search is Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA.

We’ve been aware of Tom for many years now, dating back to his time at Distilled. After launching the Distilled office in New York, Tom worked at Google for a couple of years. For the past eight years, he’s been an independent consultant working with some of the most iconic brands in the world.

Tips for Car Dealers: NADA 2023

February 7, 2023 Greg Gifford Best Practices, Careers, Digital Marketing, Google Business Profile, Google Updates, Local Business Events, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.

SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!

Suds & Search 148 | Kyle Roof, Lead SEO at High Voltage

February 2, 2023 Mark Bealin Best Practices, Careers, Digital Marketing, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold.

Kyle is a veteran digital marketer and frequent conference presenter. A few places you might’ve heard him speak include, inOrbit, SEOcon, Chiang Mai SEO Conference, and many other places.

Greg’s SEO Presentation: Too Extreme for NADA

January 31, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.

Why It’s Important to Have a Local SEO Content Plan

January 17, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

We’ve mentioned it countless times in this video series and probably every time Greg has spoken at a conference for over 10 years – the most important element of any SEO strategy is the content on your site.

At a simple level, if you want to show up as a search result when someone in your local area types in a particular keyword phrase in Google, you’ve got to have a page of content about that concept on your website.