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Our guest on this week’s episode of Suds & Search is Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold.

Kyle is a veteran digital marketer and frequent conference presenter. A few places you might’ve heard him speak include, inOrbit, SEOcon, Chiang Mai SEO Conference, and many other places.

Kyle has a great perspective on SEO. He doesn’t take much stock in what SEO celebrity mentions in their conference presentation. He’s a tester, and over the years he’s been able to bring a level of scientific rigor to the SEO process that is pretty rare. We’re going to start our conversation by talking to Kyle about his approach to SEO testing and how it’s evolved from the early days.

We caught up with him at an interesting time. A few days before we went on air, there was a leak of the Yandex code base. It was fascinating to talk to Kyle about the implications of this leak and how he’s approaching it.

Grab something cold to drink and join us for a conversation with Kyle Roof. We’ll chat about ChatGPT, we’ll discuss PageOptimizer, his cool on-page SEO tool, and we’ll spend a little bit of time talking about EEAT.