Search Engine Optimization

Suds and Search 33 | Dave and Mary Davies, owners of Beanstalk Internet Marketing

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My guests today are Mary and Dave Davies, the husband and wife co-founders of Beanstalk Internet Marketing. They’ve got a new project called Oohloo which I’m going to talk to them about during this conversation.

This is the first time we’ve had a couple on Suds & Search and it was one of my favorite episodes yet.

Mary and Dave are experienced and sought after experts in SEO, Social Media Marketing, and user experience. They are both fixtures on the speaking circuit. They’ve presented independently and sometimes as a couple at State of Search, Pubcon, SMX, SEM Summit and many, many other places.

They are contributors to Search Engine Journal, SEMrush, Search Engine Watch, and Search Engine Land. Dave has co-hosted his own podcast known as Webcology for over a decade.

All their professional accomplishments aside, Dave and Mary Davies might be the two nicest people I’ve ever met. Mary consistently supports causes around mental health and suicide prevention which are far too common in our industry. We’re going to talk a little bit about her upbringing and background in social work and how it impacts her work today.

What I like most about Dave is his unbridled enthusiasm. Some presenters sit behind a podium and speak in a monotone voice. Dave is an energetic teacher pacing across the stage educating the audience on some of the most complex topics in SEO. I’m going to ask him about one of his favorite topics, Entities.

Grab a beer and join me for a conversation with Mary and Dave Davies. We’ll talk about social media marketing during COVID, their new Entity Crawler & Reporting Tool, and what dinner conversation is like in the Davies household.


Suds & Search 30 | Upasna Gautam, Ecommerce Product Manager at CNN

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My guest today is Upasna Gautam, Product Manager at CNN. Upasna is a leading expert on publisher SEO. Publisher SEO is a really interesting niche that focuses on publisher sites, which produce a mind-boggling amount of content. Imagine being responsible for ranking hundreds of thousands if not millions of existing pages in Google while creating workflows so that a breaking news network like CNN could add thousands of pages every day that are also optimized for Search Engines. That is the very challenging work publisher SEOs do every day.


Suds & Search 29 | Cyrus Shepard, SEO Consultant with Moz

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Often adorned in his signature fedora, Cyrus Shepard is one of the most recognizable faces in the SEO industry.

Cyrus joined me for some day drinking on Suds & Search earlier this summer to talk about a bunch of topics in SEO.

He is an SEO consultant at Moz and the owner of Zyppy, an SEO agency he founded in 2018. Cyrus formerly served as lead SEO at Moz and remains extremely active at Moz to this day. He frequently appears on Whiteboard Fridays and continues to publish blogs on the Moz site.


Suds & Search 28 | Heather Physioc, Group Connections Director at VMLY&R

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My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don’t know what a discoverability group is, you’re not alone. I’m going to ask her about it early on in our discussion.

Heather is an in-demand speaker who’s presented at virtually every major conference in our industry. A shortlist of the places you might have heard her present includes MozCon, Brighton, SearchLove, and PubCon.


Suds & Search 25 | Mike King, Managing Director of iPullRank

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In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.

Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.


Suds and Search 013 | Steven Hammer, Founder of RankHammer

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My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as the small agency of the year by US search awards.


Local SEO presentation from Pubcon Austin

In this week’s episode of Local Search Tuesdays, I share my entire presentation from Pubcon Austin last week. I hit a few quick tips on the basics of Local SEO, then move on to share advanced tactics to help with specific situations.

It’s a bit longer, since we’re sharing the entire 20 minute session, but it’s packed with actionable tips – so kick back and give it a watch!


Prove you need SEO with simple math

In this week’s episode of Local Search Tuesdays, I share a simple math equation that helps to prove why Local SEO is necessary in any market. Most people know about SEO, but it’s not as easy to demonstrate why it’s vital to success.

We used jewelry shops as an example, but the math works for any vertical – simply change out “jewelers” for whatever you do and apply the same equation – you’ll see quickly that Local SEO is an absolute necessity for your business.